2010 CSIA Promotion Conference Class1: Swiss

851 views

Published on

2010 CSIA Promotion Conference Class1: Swiss

Published in: Education, Lifestyle, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
851
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
22
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

2010 CSIA Promotion Conference Class1: Swiss

  1. 1. Introduction Welcome to Switzerland!
  2. 2. The Swatch Group Method Effects Innovation Success Country Part 1 Shift Company
  3. 3. Switzerland’s Society Political Cultural 20 states and 6 semi-states: All states have independent rights Direct democracy: citizen’s participation is rather passive STABILITY AND SECURITY PERMANENT NEUTRALITY No involvement in wars since 1515: stabilized economy Strong image of peace
  4. 4. The Swatch Group Country Effects Success Shift Company Part 2 Why? Investment
  5. 5. Cheap materials Automated production Strong and reliable Affordable by all Disposable Expensive family jewels Highly skilled craft Quartz technology Worldwide production Precise, durable, cheap Global mass market 1950s 1970s Original Change in Watch Market Development of technology “attack” on traditional market
  6. 6. Change in Watch Market “They make junk and give it away” :Swiss’ response CYCLE OF DOOM
  7. 7. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% World value percentage 1946 1979 1983 19861970 Change in Watch Industry Management, Marketing, Structure Strategy, Research & Development
  8. 8. Revolution of SMH(Swatch Group) 55% 14.3% 2.5Billion 15% -11.5% 1.1Billion
  9. 9. Quality Price Fashion Updates World
  10. 10. The Blue Ocean Strategy
  11. 11. The Swatch Group Success Shift Company Why? Effects Investment Part 3 Country
  12. 12. Safe country for investment Developed Country Competitive in World Market Economic stability International Relations ‘91: IMF and World Bank ‘02: United Nations Switzerland’s Economy
  13. 13.  Constant rise in share price Graph: Swatch Group share price change Drop in the graph: economic crisis Fast recovery Increasing share price
  14. 14.  Highly segmented market with new niches 2009 Economic Crisis – and 2010 Recovery <Swatch Group Half-Year Report 2010>
  15. 15.  Highly segmented market with new nichesevery 3 months - New Design unique names Technological Advance Creation of the number of models
  16. 16. INVESTMENT! 3 1 5 42 NEED YOUR INVEST Need for innovation -Limited designers -In number and culture An open design market -Similar to app market of Apple Image upload in homepage Vote on watch designs -Similar to [like] system of facebook Choosing the watches -30-50 watches every 3 months - Revenue shared with designers
  17. 17. Advertising Global Creative ACG Effect
  18. 18. Now it is time for you to make the best choice

×