2010 CSIA Promotion Conference Class1: Swiss

2. Introduction
Welcome to Switzerland!

3. The
Swatch
Group
Method
Effects
Innovation
Success
Country
Part 1
Shift
Company

4. Switzerland’s Society
Political
Cultural
20 states and 6 semi-states: All states have independent rights
Direct democracy: citizen’s participation is rather passive
STABILITY AND SECURITY
PERMANENT NEUTRALITY
No involvement in wars since 1515: stabilized economy
Strong image of peace

5. The
Swatch
Group
Country
Effects
Success
Shift
Company
Part 2
Why?
Investment

6. Cheap materials
Automated production
Strong and reliable
Affordable by all
Disposable
Expensive family jewels
Highly skilled craft
Quartz technology
Worldwide production
Precise, durable, cheap
Global mass market
1950s
1970s
Original
Change in Watch Market
Development of technology
“attack” on traditional market

7. Change in Watch Market
“They make junk
and give it away”
:Swiss’ response
CYCLE OF DOOM

8. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
World value percentage
1946 1979 1983 19861970
Change in Watch Industry
Management, Marketing, Structure
Strategy, Research & Development

9. Revolution of SMH(Swatch Group)
55%
14.3%
2.5Billion
15%
-11.5%
1.1Billion

10. Quality
Price
Fashion
Updates
World

11. The Blue Ocean Strategy

12. The
Swatch
Group
Success
Shift
Company
Why?
Effects
Investment
Part 3
Country

13. Safe country for investment
Developed Country
Competitive in World Market
Economic stability
International Relations
‘91: IMF and World Bank
‘02: United Nations
Switzerland’s Economy

14.  Constant rise in share price
Graph: Swatch Group share price change
Drop in the graph: economic crisis
Fast recovery
Increasing share price

15.  Highly segmented market with new niches
2009 Economic Crisis – and 2010 Recovery
<Swatch Group Half-Year Report 2010>

16.  Highly segmented market with new nichesevery 3 months - New Design
unique names
Technological Advance
Creation of the number of models

17. INVESTMENT!
3
1 5
42
NEED
YOUR
INVEST
Need for innovation
-Limited designers
-In number and culture
An open design market
-Similar to app market of Apple
Image upload in
homepage
Vote on watch designs
-Similar to [like] system of facebook
Choosing the watches
-30-50 watches every 3 months
- Revenue shared with designers

18. Advertising
Global
Creative
ACG
Effect

19. Now it is time for you
to make the best choice