Definition and examples

2. Marketing is the means by which
companies employ a range of
strategies to help them sell their
products to the right customer.
They start by identifying who
their target customer base is and
then follow this by a concerted
campaign in which they aim to
fulfill their customers’ needs and
build long term loyalty.
Examples:- lenskart

3. SHISEDIO MAKEUP MIRROR
Many women struggle
to find the right shades
of makeup or want to
know how things will
look before they commit
to a purchase. The
augmented reality
makeup mirror from
Shiseido takes an
image of a shopper’s
face, before showing
them what the latest
cosmetics products will
look like on their face.

4. SAYDUCK FURNITURE VISUALIZER
Sayduck have also released a similar mobile app that helps users visualize what certain
products and fixtures would look like in their homes. The AR app displays items in real
size by projecting a visual replica though the camera on a smart phone. You can
reposition the items to any angle and really see how it could look in the space you have
at home.

5. Direct marketing is a form of advertising which
allows businesses and nonprofit
organizations to communicate directly to
customers through a variety of media
including cell phone text messaging, email,
websites, online adverts, database
marketing, fliers, catalog distribution,
promotional letters and targeted television,
newspaper and magazine advertisements
as well as outdoor advertising. Among
practitioners, it is also known as direct
response.

6. CANVA
The beauty of Canva emails
is in its simplicity. When they
create a new design concept,
they advertise to all
subscribers by sending them
an email for them to know
and be able to start applying
the new template in their
presentations and info
graphics. In Cyber click we
are great lovers of this online
marketing tool as it is useful
and intuitively lets you create
great info graphic designs
that perfectly complement
the content and believe that
their emails are great
examples of direct
marketing.

7. THANK YOU