2. COMPANY OVERVIEW, VISION & MISSION
Customer Relationship Management Academy of Asia is a global Not-for-Profit Organization
formulated for offering guidance and support in accelerating further consistent growth of the ever-
growing field of Customer Relationship Management.
CRMAA brings together a forum for like-minded professionals focused towards advancing the
concept and applications of Customer Relationship Management in multiple industries for
strengthening their CRM strategy.
CRMAA a collective body, aim to create a vibrant opportunity and prospect for Customer
Relationship Management (CRM) as a discipline and its beneficiaries.
VISION
To establish a well-defined framework that pertains to strengthening of Customer Relationship
Management (CRM) best-practices.
MISSION
To advance, reinforce, and endorse the industry of Customer Relationship Management their
growth in professional enlargement, development, and recognition, and to connect CRM
professionals’ world-wide.
3. Phase I (2016-19)
•Inception of CRMAA
•Offering of Membership
•CRM Audit &
Accreditation in India
•Launching National CRM
Skill Development
Programme Jointly with
NSDC to train the 10000
participants.
•Offering CRM
Certification/ Online
CRM Courses
•International CRM
Summits
•Launch of CRM Asia
Journal & Research
Publications
Phase II (2019-22)
•Establishment of Local
Chapters in Asia and
India
•Conduct of CRM AUDIT
& Accreditation in Asian
Markets.
•Achieving the
membership base of
1000 Corporate.
•Achieving the CRM
Journal subscription
base to 5000
subscribers.
•Launch of various non
profit initiatives.
•CRM Awards
Phase III (2022-25)
•To be recognized as
Global CRM Advisory
firm.
•A Global CRM Knowledge
Transfer Agent.
•Reaching the corporate
membership base of
5000 corporate.
•Achieving the CRM
Journal subscription
base to 10000
•Establishment of CRM
Excellence centre in
Universities for Research
and Development
PHASE WISE EXPANSION PLAN OF CRMAA
4. WHAT WE OFFER?
CRM ADVISORY &
CONSULTANCY
• CRM PRACTICES & STUDIES
• MARKET ANALYSIS &
RESEARCH
• STRATEGIC CRM PLANNING
• CRM ADVISORY
• TAILOR MADE CRM
SOLUTIONS
CRM AUDIT &
ACCREDITATION
• CRM PROGRAME
EVALUATION
• CUSTOMER NEEDS
ANALYSIS
• CUSTOMER SATISFACTION
INDEX
• COST & BENEFITS
ANALYSIS OF CRM
PROGRAMME
• CUSTOMER RETENTION
ANALYSIS
LEARNING & CERTIFICATION
• CRM WHITEPAPERS/
RESEARCH
• PCRM CERTIFICATION
• CRM RESOURCE LIBRARY
• CUSTOMISED CRM
TRAINING MODULES &
CERTIFICATION
• INDUSTRY ACADEMY
PARTNERSHIP
• PROFESSIONAL
DEVELOPEMENT
5. CUSTOMER RELATIONSHIP MANAGEMENT ACADEMY OF ASIA
Web: http://www.crmasia.org Tel: +91-124-4039318; Mail: info@crmasia.org
amit.chakrapani@crmasia.org Mob:+91-9873050000 (Dr.Amit Chakrapani)
Address : 2nd Floor, L4/17, DLF Phase II, Gurgaon- 122008, Haryana (India)
