2. kkv.fi
Lapset ovat digitaalisessa maailmassa
Anja Peltonen 7.12.2015
Kohteita
Käyttäjiä
Yhteisön jäseniä
Suosittelijoita
Tekijöitä
Yhteiskehittelijöitä
Jakajia
Mutta lapset eivät ole sellaisia kuluttajia, jotka tekevät itsenäisiä
ostopäätöksiä: huoltajat asettavat rajat
Onko tällä enää merkitystä?
4. kkv.fi
Barbie saa kahdeksan uutta ihonväriä ja keinoälyn
HS 17.2.2015 ”Hello Barbie”
Anja Peltonen 7.12.2015
Puheentunnistustekniikan avulla omistajansa kanssa
keskusteleva nukke pystyy päivittämään langattomasti
verkosta esimerkiksi tiedot uusimmista trendeistä.
By integrating speech technology, artificial intelligence
and WiFi connectivity, Hello Barbie, the newest Barbie
product –available this holiday season–is designed to appeal
to a new generation of increasingly connected kids and
deepen their connection to Barbie.(DigiKidsSummitt 2015)
http://www.theguardian.com/lifeandstyle/2015/dec/04/hello-
barbie-talking-doll-mattel-toytalk-fashion
http://www.theguardian.com/technology/2015/nov/26/hacker
s-can-hijack-wi-fi-hello-barbie-to-spy-on-your-children
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Data mining - ”Digital gold rush”
Anja Peltonen 7.12.2015
Superconsumers
Path to purchase
Put your brand in their hand
Clustersharing
Tracking our Consumer Journey
Distinguish the whales from the waste
Neuromarketing
Monitoring every click, keystroke, hesitation: what children
know and how they think
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DigitalKidsSummit 9/2015
Anja Peltonen 7.12.2015
They learn and think differently and have other priorities in life than
teens before them. This shifting mentality is raising questions on
how and where to reach the lucrative teenage consumer
market in the highly fragmented mobile social universe. The
sooner companies get to know this generation, the better.
(Trendsactive)
While giving away your content for free sounds like a great
way to get more people aware of your brand, it’s probably a
good idea to have at least one solid monetization strategy that
works. This session will review both the tried and true methods, as
well as explore some of the more cutting edge tactics that are
being used, while giving recommendations on which tactics work
best for which sorts of projects. Hear from a unique perspective
from the storefront as well.(DigitalKidsSummit)
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Gamification – Exploitationware?
Anja Peltonen 7.12.2015
"What about gamification? That seems cheaper and
easier." "Oh, you mean exploitationware? It's great if you
don't mind swindling your customers.“
http://www.gamasutra.com/view/feature/134735/persuasive_games_exploitationware.php?page=4by Ian
Bogost [Design, Social/Online]
Gamification, pelillistäminen vrt game-based education
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Yksityisyyden suoja
Anja Peltonen 7.12.2015
Tietoja kerätään sosiaalisessa mediassa
Ilmaisissa palveluissa tieto on vastike
Mietittävä, mitkä asiat voivat jälkikäteen haavoittaa
Tervettä epäluuloa
Henkilökohtaiset tiedot / käyttäjäprofiili /Big Data
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Esimerkki sopimusehdoista
Anja Peltonen 7.12.2015
Jos päätät käyttää Rovion "tell a friend" -toimintoa tai muuta
vastaavaa toimintoa Rovion Palveluissa taikka tilaat lahjakortin
ystävällesi, Roviolle ilmoittamasi ystäväsi nimi- ja yhteystiedot voidaan
tallentaa.
Ota huomioon, että tietyt Palveluiden ominaisuudet voivat yhdistää
sinut käyttämillesi sosiaalisen median yhteisöpalvelusivustoille
kerätäkseen sinusta lisätietoja. Tällaisissa tilanteissa Rovio voi kyetä
keräämään tiettyä informaatiota sosiaalisessa mediassa käyttämästäsi
profiilista, jos yhteisöpalvelu sallii tämän ja jos olet antanut
yhteisöpalvelulle suostumuksesi tietojesi luovuttamiselle Roviolle.
Tähän informaatioon voi lukeutua muun muassa, nimesi, profiilikuvasi,
sukupuolesi, käyttäjätunnuksesi, sähköpostiosoitteesi, tieto
kotimaastasi, kielesi, aikavyöhykkeesi, järjestösi ja linkit profiilisi
sivuilla, yhteisöpalveluissa olevien "kaveriesi" nimet ja profiilikuvat
sekä muut tiedot, jotka olet sisällyttänyt yhteisöpalvelun profiilisi. Rovio
voi liittää ja/tai yhdistellä yhteisöpalveluista saamiaan tietoja muutoin
keräämiinsä tietoihin sekä käyttää näitä tietoja yhdessä.
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Uudet sovellukset ja riskit
Anja Peltonen 7.12.2015
Täytyy muistaa, että videoiden, jotka tuhoutuvat joka tapauksessa
24 tunnissa, ei kuulu sisällöltään olla läpimietittyjä, kuten
esimerkiksi YouTube-videot useimmiten ovat ja niiden luomiseen
meneekin tällöin enemmän
aikaa.” http://www.viestintapiritta.fi/snapchat-vakiinnuttaa-
paikkaansa-someviestinnassa/
Näitä kuvakaappausohjelmia on ladattu miljoonia kertoja. Lisäksi
iOS 7:ää käyttäneet iPhone-käyttäjät saattoivat ottaa
kuvakaappauksia Snapchat-kuvista suoraan puhelimen painikkeita
käyttäen ilman että kuvan lähettäjä saa asiasta ilmoitusta – toisin
kuten Snapcat väitti.
Snapcat myöntää myös, että se on kerännyt tietoa käyttäjiensä
olinpaikoista ja osoitekirjoista näiden tietämättä.
http://www.iltasanomat.fi/digi/art-1288686634675.html
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http://www.vtech.com/en/media/faq-about-data-
breach-on-vtech-learning-lodge/
Anja Peltonen 7.12.2015
Learning Lodge allows our customers to download apps,
learning games, e-books and other educational content to
their VTech products. Kid Connect allows parents using a
smartphone app to chat with their kids using a VTech tablet.
In total 4,854,209 customer (parent) accounts and
6,368,509 related kid profiles worldwide are affected,
which includes approximately 1.2 million Kid Connect parent
accounts. In addition, there are 235,708 parent and 227,705
kids accounts in PlanetVTech. Kid profiles unlike account
profiles only include name, gender and birthdate.
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Mikä mainostajaa kiinnostaa?
Anja Peltonen 7.12.2015
Kids have more influence on their parents than ever
before and it has been said that we have entered the
‘era of the child’. Therefore, this generation deserves
special attention. Get to know them before it is to late.
Keywords:
born digital
/ cradle to grave marketing
/ digital pacifier
/ generation trend
/ kids
/ parents
/ project parents
http://www.trendsactive.com/#!/our-trends/generation-trends/
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Advocates To FTC: Stop Google’s Deceptive and
Unfair Practices on YouTube Kids 11/2015
Anja Peltonen 7.12.2015
When Google launched YouTube Kids in February, it falsely told
parents that ‘all advertisements in the YouTube Kids app must comply’
with its Ad Policy prohibiting ads for certain products, including food
and beverages,”
FTC to broaden its investigation of YouTube Kids to include Google’s
relationships with multichannel video programmers; food, beverage
and toy companies; its major YouTube advertising and “unboxing”
video partners; and companies that specialize in “influencer” and
product placement marketing on YouTube
many videos on YouTube Kids appear to result from relationships
and payments between advertisers, YouTube creators, and
various intermediaries, including multichannel video
programmers and advertising agencies that specialize in
“influencer” marketing.
https://www.democraticmedia.org/filing/advocates-ftc-stop-googles-
deceptive-and-unfair-practices-youtube-kids
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Ihmisarvo markkinoinnissa
Anja Peltonen 7.12.2015
Väkivalta, seksualisointi, syrjintä
Hyvä tapa vastaa yhteiskunnan pysyväisluonteisia arvoja
Entä musiikkivideot, pelit –sisältö ei ole markkinointia?
Mihin voidaan vaikuttaa: sananvapaus
Mikä merkitys on iällä? Mihin huoltaja voi antaa luvan?
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Tutkimuksia
Anja Peltonen 7.12.2015
American Psychological Association, Task Force on the
Sexualization of Girls. (2010).Report of the APA Task Force on the
Sexualization of Girls. Retrieved from
http://www.apa.org/pi/women/programs/girls/report-full.pdf
Reg Bailey, Letting children be children, Report of an Independent
Review of the Commercialisation and Sexualisation of Childhood,
UK 2011
https://www.gov.uk/government/uploads/system/uploads/attachme
nt_data/file/175418/Bailey_Review.pdf
Study finds that kids are sick of objectification
A study of over 1,400 children on behalf of Time
http://www.gamesindustry.biz/articles/2015-07-10-time-study-boys-
think-women-are-over-sexualised-in-games
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“The second digital divide,”
Anja Peltonen 7.12.2015
Low-income kids lack access. Children growing up in lower-
income homes are far less likely to have access to computers,
tablets, and smartphones than their wealthier peers, but when they
do have access, they are more likely to spend more time on their
devices…. - See more at:
http://henryjenkins.org/?s=kids#sthash.D8cmfTxU.dpuf
https://www.commonsensemedia.org/blog/tweens-teens-and-
screens-what-our-new-research-uncovers, 2015
it is increasing the gap between rich and poor, between whites and
minorities, and between the school-ready and the less-prepared.
They select different programs and features, engage in different
types of mental activity, and come away with different kinds of
knowledge and experience. Giving Our Children a Fighting
Chance: Poverty, Literacy and the Development of Information
Capital. Susan B. Neuman and Donna C. Celano. 2012
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Children and parents: Media use and attitudes report
2015, Ofcom UK
Anja Peltonen 7.12.2015
James Thickett: "The internet allows children to learn, discover
different points of view and stay connected with friends and family. But
these digital natives still need help to develop the know-how they need
to navigate the online world.
Children increasingly trusting of information they find online
One in ten believe everything they find on social media or apps is
true
Most 12-15s unaware that 'vloggers' can be paid to endorse
products
One in five online 12-15s (19%) believe information returned by a
search engine such as Google or Bing must be true, yet only a
third of 12-15s (31%) are able to identify paid-for adverts in these
results.
Vrt Suomen Akatemian Eseek –hanke Hakutulosten arvioiminen
netissä
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UCLA -tutkimus
Anja Peltonen 7.12.2015
Ihmisten tunnetilojen lukeminen kasvoilta oli helpompaa
ryhmälle, joka ei ollut käyttänyt medialaitteita
Tarvitaan myös kasvokkain olemista ja vuorovaikutusta
ihmisten kesken
Five days at outdoor education camp without screens
improves preteen skills with nonverbal emotion cues,
Yalda T. Uhlsa, , , Minas Michikyanb, Jordan Morrisc, Debra
Garciad, b, Gary W. Smalle, Eleni Zgourouf, Patricia M.
Greenfielda
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http://www.shareable.net/blog/does-sharing-come-
naturally-to-kids
Anja Peltonen 7.12.2015
Humans, by contrast, seem to possess a strong propensity
for fairness that encourages them to cooperate rather than
compete over limited resources, trusting that they’ll benefit in
the end. And now there’s evidence that this propensity can
be demonstrated — and perhaps nurtured further — through
collaborations that take place when we’re hardly more than
toddlers.
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Tim Kasser
Anja Peltonen 7.12.2015
We found that the more highly people endorsed
materialistic values, the more they experienced
unpleasant emotions, depression and anxiety, the more
they reported physical health problems, such as
stomachaches and headaches, and the less they
experienced pleasant emotions and felt satisfied with their
lives.
http://www.apa.org/news/press/releases/2014/12/materialis
m-holidays.aspx
31. kkv.fiAnja Peltonen 7.12.2015
Skillizen Learning Global Pte. Ltd. is an education driven
organization which is established based on an idea conceived at
Harvard University.
33. kkv.fiAnja Peltonen 7.12.2015
Diverse apps should allow kids to see multicultural and multiethnic characters similar to
themselves, different from themselves, and in a variety of roles interacting with each other.
Diverse apps should feature stories and characters that use strength-based qualities to solve
problems and meet interpersonal challenges
Diverse apps should share ideas, stories and information about culture, race, ethnicity, religion,
languages, traditions, nontraditional family structures, and intergenerational relationships
Diverse apps should offer kids connections to a diverse ecosystem and multicultural views of the
world
Diverse apps can help kids learn to read and learn in their home language
Diverse apps should be created by a diverse team including digital media practitioners, early
learning professionals, content producers, curators, etc. with experience with children and
families in underserved communities
Diverse apps should feature characters who represent the diversity in a classroom or community
including differences in income, class and education level.
Diverse apps should educate kids about how and where different families and ethnicities live.
Diverse apps can also mean the inclusion of atypical kids , i.e. children with with physical,
emotional, intellectual disabilities.
Diverse apps should not demonstrate “token” diversity; kids of different cultures should not just
be placed in a story for the sake of checking off the “diversity” box.
Diverse apps allow for race, ethnicity, gender to be the secondary story.
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Mistä saadaan hyvät käytännöt?
Anja Peltonen 7.12.2015
Miten lapsiin vaikuttaa mainonta, jota ei tunnisteta mainonnaksi?
Miten markkinoita ohjataan?
Onko kasvattajilla tilaa?
Lapset ovat nokkelia oppimaan ja löytämään keinoja mutta silti ei
pidä uskoa siihen, että kaikilla on perusosaaminen ja laitteet
käytössään
Voiko uudenlaista eriarvoistumista estää, mitä se vaikuttaa?
Kaikki lapset eivät ole diginatiiveja, miten silloin toimitaan?
Kuka päättää, mihin tietojamme käytetään? Voiko tiedoistamme
muodostuvaa kuvaa muuttaa? Onko profiilimme arvomme?
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Rethinking education, Irina Bokova
Anja Peltonen 7.12.2015
There is no more powerful transformative force
than education – to promote human rights and
dignity, to eradicate poverty and deepen
sustainability, to build a better future for all,
founded on equal rights and social justice,
respect for cultural diversity, and international
solidarity and shared responsibility, all of which
are fundamental aspects of our common
humanity.
Editor's Notes
in an era where even “consumption” involves searching, querying, downloading, rating, and sharing of media. - See more at: http://henryjenkins.org/?s=kids#sthash.D8cmfTxU.dpuf
What do you call a consumer who wants to buy everything you have, doesn't care what it costs and is less than five feet tall? A marketer's dream? Nope. You call them kids. -- AdRelevance Intelligence Report, 2000
Kids Today, Consumers Tomorrow –
lso, talk to your kid about protecting his or her online privacy. Kids give advertisers lots of information just by downloading an app or clicking on a sweepstakes. Social networking sites like Facebook, Twitter, and Foursquare are conjuring up ways to make money off the behavioral data they can collect on kids. While you can't protect your kid from preying advertisers entirely, you can help them limit their privacy vulnerabilities -- and cultivate a healthy sense of skepticism toward advertising.
Miokä tästä erottuu?
Sopimusehdot ovat käyttöohje sopimuksen elinkaarelle.
Joskus jopa olen lukenut, hyväksynyt ja ymmärtänyt. Mitä se vaikuttaa kuluttajan käyttätymiseen? Voiko kuluttaja sanoa, että en ole.
Ein Hacker, der anonym bleiben will, ist im November in die Server von VTech eingebrochen, einer Firma in Hongkong, die vernetztes Spielzeug und Lerncomputer für Kinder herstellt. Er fand dort Namen, E-Mail-Adressen, Anschriften, Passwörter und Informationen zum Zurücksetzen des Passwortes von knapp fünf Millionen Eltern, sowie die Vornamen und Geburtstage von mehr als sechs Millionen Minderjährigen. Allein in Deutschland sind 390.000 Elternkonten und 508.000 Kinderprofile betroffen, wie das Unternehmen mittlerweile bekanntgab.
Co-creation” with young “digitally native” media audiences is a rather warm and fuzzy notion… but there needs to be more open and honest discussions about the ethical implications of monetizing crowd sourced user generated content from kids under 13, as well as the serious social, economic and educational consequences for children across the globe who do not fit the ideal consumer profile.
Under the umbrella of what counts as “content,” there’s more than just posting YouTube videos. Do children’s anonymous click-through data, collected and delivered to advertisers, count as “user generated content” too? “Gamifying creativity” could end up, and perhaps already is, what Georgia Tech games rhetoric scholar Ian Bogost calls “exploitationware.”
Surely, an understanding of children’s media literacy in the 21st century involves a critical understanding of what goes on under the mostly-opaque hood of our increasingly networked society, such as how Wikipedia pages get edited, how data is collected based on each badge-like goal obtained on a website, and how electronics get made in China.
http://www.joanganzcooneycenter.org/2012/02/14/reflections-on-ikids-and-kidscreen-summit-2012/
Ei Spock vaan Homer
Asiantuntijaerhe pitää muistaa – Microsoft
Palvelumuotoilu toimii myös digitaalisessa ympäristössä
Framing – hyvä esimerkki
Kuluttajan omien tietojen käyttömahdollisuudet – UK luottokorttitiedot Mydata
Brokerit
Kuluttajien valta lisääntyy – haavoittuvat kuluttajat
I think that in the long term, apps will be both better for kids and better for business if we have good policies from the get-go. By doing so, perhaps we can prevent this new medium from getting the bad rap that other media, such as television and video games, are still battling. So, my current opinion is that in-app purchases of virtual goods should simply not be allowed in children’s apps. More youth in the US may be viewing video on YouTube (as noted in research presented by Dubit Research at iKids), but that doesn’t mean by virtue of the year they were born that all these young people have the opportunities (e.g. free time to spend on the Internet, informal mentorships) to gain the cultural capital, knowledge and social skills to participate, learn and engage in their world. Young people can find incredibly innovative ways to overcome some of these inequalities, but in order to learn more about these strategies, the first step is to stop pretending that all kids have, or even will one day soon have, iPads both at home and at school.