The document describes how a company transformed the idea of starting a new payphone booth business from a "bad idea" into something more innovative. Originally, payphone booths were becoming obsolete as cellphone use increased. However, the company realized they could update the concept of the booths by adding features like free WiFi, photo and document printing, cellphone charging, and access to apps. The new "Funphone Booth" concept aims to provide a multi-purpose communications hub in public spaces, powered by solar energy and subsidized by advertisements.

1. Funphone Booth
A new payphone for a new century
Madrid4innovation
Madrid4innovation
Madrid4innovation
Madrid4innovation

2. The Original "worst" Idea:
Create a Booth Phone Company
● We realized that there are fewer and fewer pay phones on
the streets. The main reason is that due to the massive
use of cellphones people do not use them anymore.
● This company will fill up this gap in the market and start to
build them again.
● Joining a declining market seems a bad business idea.
The following presentation shows how the original idea
was changed to become something more up to date

3. The 20th Century Old Phone Booths
Old fashioned?
Ugly?

4. ● Most people do
not use them
anymore
● They are no longer
useful
● They don't satisfy
our current needs

5. Have you used any payphone the last year?
They don't satisfy your desires anymore?

6. We are now about to turn the concept
upside down:
payph one!
brand new
A

7. ● They will be more fun
● You will get more than a
phone call from a phone booth

8. ● You could use them for video calling
● You could skype your friends and
family

9. What if they allowed you to use a free wi-fi?

10. Or if you could use it as a photo booth?

11. What about printing your photos in high quality?
Wouldn't you like to forget the problems with
your printer and print your documents anytime
and anywhere at a reasonable price?

12. Have you ever run out of credit in your cellphone?

13. Wouldn't it be great to recharge it in any city of the
world at any time?

14. With the apps, like the ones of your
smartphone, you could:
Explore Find local stores Buy and print
Google Maps and restaurants theater tickets
Find tourist and Buy train, bus or
Call Taxis
local information airplane tickets

15. All in one space and all around the city .. your office
and communications center

16. Eco-friendly materials
used and powered by
solar energy

17. No costs for the user
due to ads on the
booth's sides

18. Don't worry, the payphone as you knew it
is about to change!