Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
You Are Here.<br />Jeffrey Sass<br />VP Business Development, <br />Chief Evangelist<br />SFIMA Summit<br />May 14, 2010<b...
You Are Here.<br />
How Do We Know?<br />
We live in a mobile world.<br />
Mobile Changes Everything.<br />
Information<br />
Communication<br />
Entertainment<br />
Advertising<br />
Commerce<br />
Mobile Changes Everything.<br />
Mobile Changes Everything.<br />Location<br />Information<br />Communications<br />Entertainment<br />Advertising<br />Com...
Before: Content was King.<br />
Now: Context is King.<br />Location creates context.<br />
Who Will Buy Coffee?<br />
Who Will Purchase A Ticket?<br />
Location creates context…<br />
Context creates relevance<br />
In a mobile, location aware world…<br />Everything should be relevant to your interests…<br />
The Challenge:<br />This time it’s personal…<br />
ROI:Relevance of Interruption<br />
Which Interruption is Relevant?<br />
Location is the point.<br />
MYXER’S MOBILE DOWNLOADS FOR 2009 (WEB + MOBILE) IN MILLIONS <br />
What Would Myxer Do?<br />Location Aware Content<br />
GeoPix<br />
GeoPix<br />
GeoPix<br />
GeoPix<br />
Location Aware Content<br />
Location Aware Content<br />
Location Aware Content<br />Ringtones<br />Music<br />Playlists<br />
Place<br />Is the place to be…<br />
Location<br />Creates context, relevance and opportunity!<br />
You Are Here.<br />
Jeffrey.Sass@myxer.com<br />www.myxer.com<br />
Upcoming SlideShare
Loading in …5
×

YOU ARE HERE! Myxer's Jeff Sass at SFIMA Summit 2010

1,622 views

Published on

My presentation slides before the Location Super Panel at the 2010 SFIMA Summit. A look at how location impacts mobile content and enterainlment, and ROI as "Relevance of Interruption." Video of the presentation is also available.

Published in: Technology, Business
  • Be the first to comment

YOU ARE HERE! Myxer's Jeff Sass at SFIMA Summit 2010

  1. 1. You Are Here.<br />Jeffrey Sass<br />VP Business Development, <br />Chief Evangelist<br />SFIMA Summit<br />May 14, 2010<br />
  2. 2. You Are Here.<br />
  3. 3.
  4. 4. How Do We Know?<br />
  5. 5.
  6. 6.
  7. 7.
  8. 8.
  9. 9.
  10. 10. We live in a mobile world.<br />
  11. 11.
  12. 12. Mobile Changes Everything.<br />
  13. 13. Information<br />
  14. 14. Communication<br />
  15. 15. Entertainment<br />
  16. 16. Advertising<br />
  17. 17. Commerce<br />
  18. 18. Mobile Changes Everything.<br />
  19. 19. Mobile Changes Everything.<br />Location<br />Information<br />Communications<br />Entertainment<br />Advertising<br />Commerce<br />
  20. 20. Before: Content was King.<br />
  21. 21. Now: Context is King.<br />Location creates context.<br />
  22. 22. Who Will Buy Coffee?<br />
  23. 23. Who Will Purchase A Ticket?<br />
  24. 24. Location creates context…<br />
  25. 25. Context creates relevance<br />
  26. 26.
  27. 27. In a mobile, location aware world…<br />Everything should be relevant to your interests…<br />
  28. 28.
  29. 29. The Challenge:<br />This time it’s personal…<br />
  30. 30.
  31. 31.
  32. 32.
  33. 33. ROI:Relevance of Interruption<br />
  34. 34. Which Interruption is Relevant?<br />
  35. 35. Location is the point.<br />
  36. 36.
  37. 37.
  38. 38. MYXER’S MOBILE DOWNLOADS FOR 2009 (WEB + MOBILE) IN MILLIONS <br />
  39. 39. What Would Myxer Do?<br />Location Aware Content<br />
  40. 40. GeoPix<br />
  41. 41. GeoPix<br />
  42. 42. GeoPix<br />
  43. 43. GeoPix<br />
  44. 44. Location Aware Content<br />
  45. 45. Location Aware Content<br />
  46. 46. Location Aware Content<br />Ringtones<br />Music<br />Playlists<br />
  47. 47. Place<br />Is the place to be…<br />
  48. 48. Location<br />Creates context, relevance and opportunity!<br />
  49. 49. You Are Here.<br />
  50. 50. Jeffrey.Sass@myxer.com<br />www.myxer.com<br />

×