Digital marketing is the process of promoting brands, products, or services using digital technologies like the internet and mobile devices. It allows marketers to connect with millions of potential customers cost-effectively and efficiently while enabling them to measure return on investment and campaign effectiveness through tools like web analytics and cost-volume-profit analysis. Common digital marketing techniques include search engine optimization, social media optimization, content marketing, and email marketing.

1. Definition:
Digital Marketing is the process of promoting brand, products or services using
digital technologies. Itincludes internet, mobile, etc.
Why:
 Internethas the power to connect millions of people around the world.
 Itis the mostcost-effective & efficient way for marketing.
 Itenables you to know the return to investment to your efforts.
 Itoffers instant feedback and reports.
 Itprovides wide rangeof tools to measurethe effectiveness of your
campaign like web analytics and cost-volume-profitanalysis tools.
Techniques:
 Search Engine Optimization
 Social Media Optimization
 Content Marketing
 Email Marketing