7. THE 3 TRENDS IN SINGAPORE
THE FUTURE IS MOBILE
use a
smart phone more often
than computer to go online.
Close to all consumers
under 55 are smart phone
users. When consumers
access a search engine 71%
are likely to use a
smartphone as a computer.
TODAY SHOPPERS ARE
ONLINE SHOPPERS
The consumers use a variety
of devices for during product
research. 47% use a smart
phone. Online research is
often the beginning to an
offline purchase.
MILLIONS OF ONLINE
VIDEO VIEWS
39% watch daily video via
smart phone. They prefer
shorter videos and
customers are focused
when watching via
smartphone.
CAROUSELL’S FOCUS MARKETS SINGAPORE CONSUMER INSIGHTS TAIWAN CONSUMER INSIGHTS INDONESIA CONSUMER INSIGHTS
8. THE FUTURE IS MOBILE
use a
smart phone more often
than computer to go online.
Close to all consumers
under 55 are smart phone
users. When consumers
access a search engine 71%
are likely to use a
smartphone as a computer.
TODAY SHOPPERS ARE
ONLINE SHOPPERS
The consumers use a variety
of devices for during product
research. 47% use a smart
phone. Online research is
often the beginning to an
offline purchase.
MILLIONS OF ONLINE
VIDEO VIEWS
39% watch daily video via
smart phone. They prefer
shorter videos and
customers are focused
when watching via
smartphone.
THE 3 TRENDS IN SINGAPORE
CAROUSELL’S FOCUS MARKETS SINGAPORE CONSUMER INSIGHTS TAIWAN CONSUMER INSIGHTS INDONESIA CONSUMER INSIGHTS
9. THE FUTURE IS MOBILE
use a
smart phone more often
than computer to go online.
Close to all consumers
under 55 are smart phone
users. When consumers
access a search engine 71%
are likely to use a
smartphone as a computer.
TODAY SHOPPERS ARE
ONLINE SHOPPERS
The consumers use a variety
of devices for during product
research. 47% use a smart
phone. Online research is
often the beginning to an
offline purchase.
MILLIONS OF ONLINE
VIDEO VIEWS
39% watch daily video via
smart phone. They prefer
shorter videos and
customers are focused
when watching via
smartphone.
THE 3 TRENDS IN SINGAPORE
CAROUSELL’S FOCUS MARKETS SINGAPORE CONSUMER INSIGHTS TAIWAN CONSUMER INSIGHTS INDONESIA CONSUMER INSIGHTS
10. THE FUTURE IS MOBILE
use a
smart phone more often
than computer to go online.
Close to all consumers
under 55 are smart phone
users. When consumers
access a search engine 71%
are likely to use a
smartphone as a computer.
TODAY SHOPPERS ARE
ONLINE SHOPPERS
The consumers use a variety
of devices for during product
research. 47% use a smart
phone. Online research is
often the beginning to an
offline purchase.
MILLIONS OF ONLINE
VIDEO VIEWS
39% watch daily video via
smart phone. They prefer
shorter videos and
customers are focused
when watching via
smartphone.
THE 3 TRENDS IN SINGAPORE
CAROUSELL’S FOCUS MARKETS SINGAPORE CONSUMER INSIGHTS TAIWAN CONSUMER INSIGHTS INDONESIA CONSUMER INSIGHTS
11. PEOPLE ARE EVEN ONLINE
WHILE THEY ARE WATCHING
CONSUMER ARE ONLINE WHILE
WATCHING TV
WHICH DEVICES DO PEOPLE
USE TO GO ONLINE WHILE
WATCHING TV
46% use
devices to go
online while
watching TV
computer
smartphone
tablet
30%
76%
25%
CAROUSELL’S FOCUS MARKETS SINGAPORE CONSUMER INSIGHTS TAIWAN CONSUMER INSIGHTS INDONESIA CONSUMER INSIGHTS
Source: The connected customer survey 2015
Questions: Do people go online on their device while
watching TV?
Base: Internet users (accessing via computer tablet and
smartphone) | TV Viewers | Use tablet in parallel to TV
12. PEOPLE ARE EVEN ONLINE
WHILE THEY ARE WATCHING
CONSUMER ARE ONLINE WHILE
WATCHING TV
WHICH DEVICES DO PEOPLE
USE TO GO ONLINE WHILE
WATCHING TV
46% use
devices to go
online while
watching TV
computer
smartphone
tablet
30%
76%
25%
CAROUSELL’S FOCUS MARKETS SINGAPORE CONSUMER INSIGHTS TAIWAN CONSUMER INSIGHTS INDONESIA CONSUMER INSIGHTS
Source: The connected customer survey 2015
Questions: Do people go online on their device while
watching TV?
Base: Internet users (accessing via computer tablet and
smartphone) | TV Viewers | Use tablet in parallel to TV
13. PEOPLE ARE EVEN ONLINE
WHILE THEY ARE WATCHING
CONSUMER ARE ONLINE WHILE
WATCHING TV
WHICH DEVICES DO PEOPLE
USE TO GO ONLINE WHILE
WATCHING TV
46% use
devices to go
online while
watching TV
computer
smartphone
tablet
30%
76%
25%
CAROUSELL’S FOCUS MARKETS SINGAPORE CONSUMER INSIGHTS TAIWAN CONSUMER INSIGHTS INDONESIA CONSUMER INSIGHTS
Source: The connected customer survey 2015
Questions: Do people go online on their device while
watching TV?
Base: Internet users (accessing via computer tablet and
smartphone) | TV Viewers | Use tablet in parallel to TV
14. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
IN WHICH INDUSTRIES ARE
CUSTOMERS RESEARCHING ONLINE
FLIHGT TICKETS
GROUND TRAVEL
CINEMA TICKETS
DO IT YOURSELF
HOME FURNISHING
HOME APPLIANCES
CAR INSURANCES
CLOTHING & FOOTWEAR
HAIR CARE
GROCERIES
CAROUSELL’S FOCUS MARKETS SINGAPORE CONSUMER INSIGHTS TAIWAN CONSUMER INSIGHTS INDONESIA CONSUMER INSIGHTS
88%
87%
82%
81%
75%
74%
69%
55%
49%
33%
