The New Multi-Screen World

Understanding Cross-Platform Consumer Behavior
Majority of media consumption is screen-based

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Multi screen world infographic

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90% of all media interactions today are on some kind of a screen. This infographic makes it easy to see how people are hopping between screens and what they are doing on each.

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  • Interesante información mi querido Alex; felicidades. Sería bueno adaptar esta información con los parámetros del mercado mexicano, ya que supongo deben ser notoriamente menores pero igualmente importantes. Saludos
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Multi screen world infographic

  1. 1. The New Multi-Screen World Understanding Cross-Platform Consumer Behavior Majority of media consumption is screen-based 90% 38% of our daily media interactions are on smartphones of all media interactions are screen based Consumers move between multiple devices to accomplish their goals 90% Popular cross device activities of people use multiple screens sequentially 81% Browsing the Internet 67% Shopping Online 46% Managing Finances 43% Planning a trip Search is the most common way consumers continue from one device to another Television no longer commands our full attention 77% 49 % with a smartphone of the times that viewers watch TV, it is with another device 34 % with a PC/laptop Online shopping is a multi-screen activity Smartphones’ accessibility enables spur of the moment shopping 19% Planned 67 % Source: Google/Ipsos/Sterling, 2012 of people have used multiple devices sequentially to shop online 81% Spontaneous

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