Opportunities in the sport and health sector and emerging trends.....

1. Sports and Health Industry
opportunities – my journey
7.11.2017

2. Introduction and Seminar structure
• My time at Trinity and my BA hons in Sport, Health, Leisure and management 2004
• Community Development (Not for Profit Sector) opportunities
• Public Sector sports Development pathways
• Private Sector Health and Wellbeing opportunities
• Sheffield – the most active city in the UK by 2020
• Self Employment options the pros and cons
• AJP Health Consultancy and Man Beast Strongman events
• Future opportunities digital health

3. Work Journey since Trinity
• Community Learning and Development worker Holbeck Elderly Aid – 2004-
2005

4. Work Journey since Trinity
• Community Development worker East Doncaster Development Trust– 2005-
2007

5. Work Journey since Trinity
• Health Improvement Officer NHS Doncaster– 2007-2010

6. Work Journey since Trinity
• Change for life coordinator / community first funding coordinator 2012-2013

7. Work Journey since Trinity
KEY SKILLS FOR SPORT AND HEALTH PROJECTS
• Rapport building skills / empathy
• Funding skills are really useful to have
• Knowledge of committee structures
• Qualitative research methods
• Capacity building initiatives (skills development with communities of
need – empowerment).
• Knowledge of Central & Local Government Policy

8. Work Journey since Trinity
KEY SKILLS FOR HEALTH AND WELLBEING
• Public Health England campaigns
• Knowledge of Health and Safety preventative agendas
• Knowledge of HR policy / Pay and Benefits
• Impact of modern working on health (MSK / Stress)
• Engagement and communication skills
• Knowledge of behavioral change
• Able to see the ‘bigger picture’

9. AJP Consultancy and work streams
• Self employment pro’s;
• Own boss
• Flexible
• Respond to gaps in the market
• Drive your own agenda
• Fosters innovation without restriction
• Networks and contacts

10. AJP Consultancy and work streams
• Self employment cons;
• Own tax and NI accountability
• Often insecure / stability
• No fixed hours can be long/short
• Lack of holidays / sick pay

11. Work Journey since Trinity

12. Work Journey since Trinity
SHEFFIELD AMBITION TO BECOME THE
MOST ACTIVE CITY IN THE UK BY 2020

13. Work and Health emerging trends

14. Stress and mental health at work….

15. MSK – ‘the sit down disease’

16. Work Journey since Trinity
On average we spend over 8 hours sitting

17. B.Braun Medical Ltd approach to H&W
X 2 Health and wellbeing programmes
Based on Employee survey results and
feedback
Dedicated H&W Budget
Sustainable initiatives – qualified staff (run
leaders / resilience workshops)
Linked into Regional / National public health
campaigns
Second most active workforce in the whole
of Sheffield

18. Integrating H&W across Work areas
• IOSH / NEBOSH and the British Safety Council all have dedicated resource
to prompting health and wellbeing across health and safety preventative
measures.
• Human Resources rely on H&W as a key engagement tool for employee
retention, recruitment and brand reputation as well as decreasing absences.
• Investors people in people award has H&W as a measurable on the
assessed criterial list.
• CSR – ethical employer , brand awareness in the community.

19. Active travel
Transport executives /
Department for
transport have
physical activity
agendas
Cycling – to improve
commuting / air
quality / economic
levers and of course
health.

20. A move toward Active workplaces
Workplace inactivity – 9.5 million working days lost to MSK

21. Opportunities for you
• Digital health will be more important
• Workplace wellness is a growing sector
• Built environments / agile working will reflect this (presenting new challenges)
• Mental health and stress is an emerging issue (3rd in top work health issues)
• An aging workforce – importance of movement to mitigate ill health
• Occupational Health / H&S focusing on preventative measures more
• Sport England active ageing / inactivity focus with PHE (one you campaign)

22. Be at the top of your game
• Research Sport England / PHE infographics on inactivity
• Gain a working knowledge of communities and people – this will aid your
learning of how ‘people behave’ and how you can influence
• HSE and DFT (active travel) emerging trend. Air quality issues and
congestions means a change in our modes of transport
• Passenger transport agencies often have ‘physical activity roles’
• Many resources are free online to learn the sector well and carve a niche out
for yourself.

23. Be at the top of your game
• Key skills for self employment
• Diverse and able to work at short notice
• Organised and able to multi task
• Follow where your passion lies, but be prepared to venture into new
things
• Self publicist
• Research your market and find the niche. Be the ‘go to’ person for your
work.
• Self employment can be so much fun…build skills others want.

24. FUN STUFF – Worlds strongest men
England's strongest man summer sports games launch 2017
Shopping centre strongman shows

25. Social media and marketing in sport
Lifting presenters for fun!!!
Sheffield live Simon Thake and England's strongest man 2017
Colin Murray BBC Radio 5 live
Worked with Blackpool transport, Nissan and
Mitsubishi

26. National Strongman competitions

27. Yorkshire’s strongest man and the Peak District
Highland Games

28. Key Skills for Developing sports
• Sponsorships
• Pitches
• Ability to be creative around PR
• Good copywriting skills
• Social media / website
• Ability to be seen/heard – radio / tv
coverage
• Events management
Love Hate
Event before X
Event during X
Event after X

29. Better Health and Care, Economic Growth and Sustainable Health Systems - This Call aims at reconciling better health
and healthy ageing with the need to develop sustainable health and care systems and growth opportunities for the
health and care related industries. The Call will be implemented through five main priorities: Personalised medicine;
Innovative health and care industry; Infectious diseases and improving global health; Innovative health and care
systems - Integration of care; and Decoding the role of the environment, including climate change, for health and well-
being.
Digital Transformation in Health and Care – The aim of the Call is to support the management of health and wellbeing
while empowering the participation of citizens and facilitating the transformation of health and care services to more
digitised, person-centred and community-based care models, thereby enabling better access to healthcare and the
sustainability of health and care systems.
Trusted Digital Solutions and Cybersecurity in Health and Care - This Call is aimed at multidisciplinary technologies and
solutions in health and care, with a focus on cybersecurity to assure data privacy, security and protection of health and
care infrastructures. The Call will contribute to the Focus Areas on 'Digitising and transforming European industry and
services' and 'Boosting the effectiveness of the Security Union'.
FUTURE HEALTHCARE AND FURTHER OPPORTUNITIES

30. QUESTIONS
ajp28consultancy@gmail.com
07887400202
www.andrejamespicken.com
www.manbeast.co.uk