The document describes a tower display that showcases LightBoxArts products. The tower display has a small footprint and four sides for merchandising LightBoxArts and additional insert designs. It includes options to purchase a best seller prepack of LightBoxArts and inserts or to purchase items individually. Additional insert designs can be purchased separately by consumers to change the artwork in their LightBox frame. The display helps promote additional sales through interchangeable artwork inserts that allow consumers to update their designs.