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Active Influence - Guided By Voices [Social Marketing]

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Social marketing 101/ 201 combo presentation.

This presentation is somewhat tailored to the travel and hospitality industry.

I hope that you find it helpful.

(still lacking in cowbell)

Cheers!
-Bryan

Published in: Business, Technology
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Active Influence - Guided By Voices [Social Marketing]

  1. 1. Active InfluenceGuided By Voices Social Media Marketing @bryanjones September 24, 2009
  2. 2. baselin e values proces Baseline s tools credits The Shift In Cultural Behavior Active Influence - Guided By Voices
  3. 3. Social Media e baselin values s proces tools credits
  4. 4. e baselin values s demo credits proces tools
  5. 5. Who+How Creators Critics baselin Collectors e values Joiners proces Spectators s tools credits Inactives US Online Adults Social Participation Social Technographics Ladder® Forrester Research
  6. 6. baselin e values proces s tools credits US Online Adults Social Participation Social Technographics Profile® Forrester Research
  7. 7. Social Networking Participation 31% White, Non-Hispanic baselin e values proces s tools credits Pew Internet & American Life Project December 2008 Tracking Survey
  8. 8. Social Networking Participation 43% Black, Non-Hispanic baselin e values proces s tools credits Pew Internet & American Life Project December 2008 Tracking Survey
  9. 9. Social Networking Participation 48% Hispanic baselin e values proces s tools credits Pew Internet & American Life Project December 2008 Tracking Survey
  10. 10. Facebook #s 300M+ Active Global Users baselin e values proces s tools credits Facebook Internal Statistics 2009
  11. 11. Facebook #s 120M+ Daily Users baselin e values proces s tools credits Facebook Internal Statistics 2009
  12. 12. Facebook #s 2/3+Users Are Outside of College baselin e values proces s tools credits Facebook Internal Statistics 2009
  13. 13. Facebook #s 35+ Fastest Growing Demographic baselin e values proces s tools credits Facebook Internal Statistics 2009
  14. 14. Facebook #s 22% Internet Traffic Into Facebook 12/08 baselin e values proces s tools credits Facebook Internal Statistics 2009
  15. 15. Facebook #s 502,880 18+ Users In Arkansas baselin e values proces s tools credits Facebook Internal Statistics 2009
  16. 16. Facebook #s 9,943,760 18+ Users In Arkansas’ Touch States baselin e values proces s tools credits Facebook Internal Statistics 2009
  17. 17. Facebook - Default Wall View e baselin values s proces tools credits
  18. 18. Sample Facebook TouchGraph e baselin values s proces tools credits
  19. 19. Facebook Commercial Fan Page e baselin values s proces tools credits
  20. 20. Facebook Commercial Fan Page e baselin values s proces tools credits
  21. 21. Facebook Internal Messaging e baselin values s proces tools credits
  22. 22. Facebook Group Page e baselin values s proces tools credits
  23. 23. baselin e Nielsen Online March 2009 values proces Twitter #s s tools 1,382% credits Growth From 3/08 - 3/09
  24. 24. baselin e Pear Analytics Twitter Study Aug. 2009 values proces Twitter #s s tools 27M+ credits US Users
  25. 25. baselin e Pear Analytics Twitter Study Aug. 2009 values proces Twitter #s s tools 55% credits Female Users
  26. 26. baselin e Pear Analytics Twitter Study Aug. 2009 values proces Twitter #s s tools 27% credits Active Users
  27. 27. baselin e values proces s tools credits Twitter As A Customer Service Channel
  28. 28. baselin e values proces s tools credits Twitter As A Customer Service Channel
  29. 29. baselin e values proces s tools credits Twitter As A Customer Service Channel
  30. 30. baselin e values proces s tools credits Twitter As A Customer Service Channel
  31. 31. baselin e values proces s tools credits Trip Advisor - Reviews & Opinion Networks
  32. 32. baselin e values proces s tools credits Uptake Reviews & Opinion Networks
  33. 33. baselin e values proces s tools credits Uptake - Reviews & Opinion Networks
  34. 34. baselin e values proces s tools credits Urban Spoon - Reviews & Opinion Networks
  35. 35. baselin e values proces s tools credits Urban Spoon - Reviews & Opinion Networks
  36. 36. baselin e values proces s tools credits Urban Spoon - Reviews & Opinion Networks
  37. 37. Sample Facebook TouchGraph e baselin values s proces tools credits
  38. 38. baselin e values proces s tools credits Urban Spoon - Reviews & Opinion Networks
  39. 39. baselin e values proces s tools credits Urban Spoon - Reviews & Opinion Networks
  40. 40. baselin e values proces s tools credits Urban Spoon - Reviews & Opinion Networks
  41. 41. baselin e values proces s tools credits Yelp - Reviews & Opinion Networks
  42. 42. baselin e values proces s tools credits Yelp - Reviews & Opinion Networks
  43. 43. baselin e values proces s tools credits Yelp - Reviews & Opinion Networks
  44. 44. baselin e values proces s tools credits Yelp - Reviews & Opinion Networks
  45. 45. baselin e values proces s tools credits Yelp - Reviews & Opinion Networks
  46. 46. baselin e values proces Values s tools credits Social Engagement Essentials Active Influence - Guided By Voices
  47. 47. Be Honest values e s credits baselin proces tools
  48. 48. Be Relevant values e s credits baselin proces tools
  49. 49. baselin e values proces s tools credits Social Engagement Essentials - Relevance
  50. 50. baselin e values proces s tools credits Social Engagement Essentials - Relevance
  51. 51. baselin e values proces s tools credits Social Engagement Essentials - Relevance
  52. 52. baselin e values proces s tools credits Social Engagement Essentials - Relevance
  53. 53. baselin e values proces s tools credits Social Engagement Essentials - Relevance
  54. 54. baselin e values proces s tools credits Social Engagement Essentials - Relevance
  55. 55. baselin e values proces s tools credits Social Engagement Essentials - Relevance
  56. 56. baselin e values proces s tools credits Social Engagement Essentials - Relevance
  57. 57. baselin e values proces s tools credits Social Engagement Essentials - Relevance
  58. 58. baselin e values proces s tools credits Social Engagement Essentials - Relevance
  59. 59. baselin e values proces s tools credits Social Engagement Essentials - Relevance
  60. 60. Be Amazing values e s credits baselin proces tools
  61. 61. Social Content Development demo e s baselin values proces tools credits
  62. 62. baselin e values proces s demo tools credits Community Management and Culture Leadership
  63. 63. baselin e values proces s demo tools credits Community Management And Content Sharing
  64. 64. baselin e values proces s demo tools credits Community Management and Content Development
  65. 65. Be Generous values e s credits baselin proces tools
  66. 66. baselin e values proces s tools credits Social Engagement Essentials - Generosity
  67. 67. baselin e values proces s tools credits Social Engagement Essentials - Generosity
  68. 68. baselin e values proces s tools credits Social Engagement Essentials - Generosity
  69. 69. baselin e values proces s tools credits Social Engagement Essentials - Generosity
  70. 70. baselin e values proces s tools credits Social Engagement Essentials - Generosity
  71. 71. baselin e values proces s tools credits Social Engagement Essentials - Generosity
  72. 72. baselin e values proces Engagement s tools credits Process For Moving From Theory To Action Active Influence - Guided By Voices
  73. 73. Discovery baselin e values proces s tools credits Social Engagement Process
  74. 74. Strategy baselin e values proces s tools credits Social Engagement Process
  75. 75. Creative Development baselin e values proces s tools credits Social Engagement Process
  76. 76. Community Engagement / Management baselin e values proces s tools credits Social Engagement Process
  77. 77. baselin e values proces Tools s tools credits Social Applications Active Influence - Guided By Voices
  78. 78. RSS Reader (Google Reader) Tools tools e s baselin values proces credits
  79. 79. baselin e values proces s tools credits Tools Twitter Extensions (CoTweet)
  80. 80. Twitter Profile View e baselin values s proces tools credits
  81. 81. baselin e values proces s tools credits Tools Twitter Extensions (Pea Shoot App)
  82. 82. baselin e values proces s tools credits Tools Twitter Extensions (TweetDeck)
  83. 83. baselin e values proces s tools credits Tools Social Media Monitoring (Radian6)
  84. 84. baselin e values proces s tools credits Tools Social Media Monitoring (Radian6)
  85. 85. baselin e values proces s tools credits Tools Social Media Monitoring (Radian6)
  86. 86. baselin e values proces s tools credits Tools Social Media Monitoring (Radian6)
  87. 87. baselin e values proces s tools credits Tools Social Media Monitoring (Radian6)
  88. 88. #tigs tools e s baselin values proces credits
  89. 89. baselin e values proces Credits s tools credits Those Who Influence Active Influence - Guided By Voices
  90. 90. Influencers Books/Audiobooks credits e s baselin values proces tools
  91. 91. Influencers Books/Audiobooks credits e s baselin values proces tools
  92. 92. Influencers Books/Audiobooks credits e s baselin values proces tools
  93. 93. baselin e values proces s tools Influencers credits Presentations via SlideShare.net
  94. 94. baselin e values proces s tools Influencers credits Presentations via SlideShare.net
  95. 95. @jowyang @jasonfalls @armano @paulisakson @faris @awolk @jonathanbriggs @mashable @iA @gapingvoid baselin @rohitbhargava e @bogusky values @tdefren @convagency proces @briansolis s tools @charleneli Influencers credits People Who‘ve Earned The Right To Be Heard
  96. 96. Dark wood background Busy crosswalk scene 1 Taxis in New York http://www.flickr.com/photos/ http://www.istockphoto.com/ http://www.istockphoto.com/ matthamm/2690293634/ stock-photo-334427-busy- stock-photo-7428668-taxis-in- crosswalk-scene-1.php new-york.php baselin e values proces s Crowd of Blurred People on Stairs Crowd at a rock concert Crowd at busy downtown street and Escalator http://www.istockphoto.com/ intersection tools http://www.istockphoto.com/ stock-photo-2030722-crowd-at-a- http://www.istockphoto.com/ stock-photo-10191564-crowd-of- rock-concert.php stock-photo-40017-crowd-at- blurred-people-on-stairs-and- busy-downtown-street- escalator.php intersection.php credits Photo Credits
  97. 97. Interior of old diner Commuters http://www.istockphoto.com/ http://www.istockphoto.com/ stock-photo-7760323-interior- stock-photo-5811507- of-old-diner.php commuters.php baselin e values proces s tools credits Photo Credits
  98. 98. text JONES to 50500 baselin e values proces s tools credits Save The Business Card, Save a Tree
  99. 99. Active InfluenceGuided By Voices Social Media Marketing @bryanjones September 24, 2009

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