Introspection is a hypothetical museum exhibition featured at the SCAD Museum of Art. The exhibition concept is derived from the phenomenon experienced by astronauts in orbits who gain sudden realization of global consciousness.

1. GRAPHIC DESIGN STUDIO 1
DESIGN METHODOLOGY PROCESS BOOK
ANDREW WAGENHALS

2. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 02
TABLE OF CONTENTS

3. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 03
GOALS AND OBJECTIVES
The course objective for Studio I is to better understand how to employ design methodology
in research, ideation,and implementation of multi-faceted design solutions. The designer will
experience all stages of topic formulation and utilize knowledge of formal elements and basic
principles through generating creative solutions pertaining to typography, imagery, layout
composition, format and media, and general visual communication.
ASSIGNMENT
The assignment for Studio I is to visualize a museum exhibition. Generated topic may cover art-
ists, designers, contemporary figures, historic figures, social issues, objects, or other relevant
topics. The designer will use their understanding of the topic to convey meaning across multiple
media. Such media includes an identity program, environmental graphics, narrative literature,
and packaging.

4. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 04
OVERVIEW

5. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 05
RESEARCH
Humanity’s understanding of our place in the universe has been subject of contemplation since
long before we propelled into orbit on April 12, 1961. Although our primary focus had been
to reach the moon, we didn’t completely understand the real mission until we looked back.
Hanging delicately in the great void of space was the small planet that held everything we
had ever known, loved, or dreamed. As the expanses of the universe extended infinitely in all
directions, humanity jolted into a new means of thought.
This phenomenon experienced by astronauts and cosmonauts who have entered orbit is a
sudden realization of global consciousness; an humbling perspective that gives clarity to the
fact we live on a breathing planet that belongs to all life. This shift in perspective is sparked by
the ability to view our planet holistically and reflect on what it means to be a planetary society.
A planetary perspective allows for one to understand the interconnection shared between all
life and places a new importance on humanity’s ability to come together to create a sustainable
future. To see the wonder of our planet as a whole is a life-altering experience and is the driving
force behind commercial spaceflight.

6. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 06

7. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 07
Profound
Shocking
Aware
Transcend
Conscious
Fragility
Shift
Interconnection
Holistic
Concern
Healthy
Sustainability
Mindfulness
Innovative
Insignificant
Modern
Recognition
Reflective
Daring
Inspiring
Awe
Irreplaceable
Motivating
Natural
Validating
Cognitive
Calming
Compassionate
Undreamed
Mystery
Alienation
Planetary
Unified
Cosmic
Faithful
Stimulating
Humbling
Understanding
Accepting
Analytic
Relative
Intense
Informed
Receptive
Important
Contemporary
Eye-opening
Beautiful
Stunning
Baffling
Serenity
Progressive

8. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 08

9. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 09

10. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 10
HUMBLING
REFLECTIVE
CONSCIOUS
PROGRESSIVE
SHIFT

11. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 11
TITLE:
INTROSPECTION
SUBTITLE:
A GLOBAL PERSPECTIVE

12. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 12
PROJECT 1: IDENTITY

13. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 13
Typographic Treatment Inspiration

14. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 14
Graphic Element Inspiration

15. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 15
Graphic Element Inspiration

16. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 16
Logotype - Sketches

17. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 17
Logotype - Typeface Exploration - Title

18. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 18
Logotype - Typeface Exploration - Subtitle

19. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 19
Logotype - Final
While developing the logotype for Introspection, I wanted to convey
the process of self-reflection that dictates the Overview Effect. I also
referenced my key attribute words to ensure the logotype directly
correlated with the goals for the exhibition.
The exhibition is titled Introspection as introspection is the process
of self-reflection and ability to analyze within from afar. This directly
related to the Overview Effect as astronauts are able to look back
upon Earth and see into the heart of our planet from a holistic
perspective unattainable on Earth’s surface. Because the process of
introspection relates to general self-reflection, I chose the subtitle of
“A Global Perspective” to direct the title less from direct reflection of
the self, but instead reflection of planetary society.
I chose the bold sans serif typeface, DIN (both condensed and
alternate), against a thinner sans serif typeface, Avenir Next, as I
wanted to convey the exhibit in a direct and understandable manner.
To contribute tot his goal, the title is all capitals for legibility.
For the title of Introspection, I chose to separate the word to
emphasize the cognitive shift that occurs in the process. “Into” lays
in the background in DIN Alternate Bold serving as a strong base,
while “spection” is overlapped in the foreground with a thin outline
of DIN Condensed Bold. “Intro” has tight tracking as it serves as the
representation of prior self-awareness and the root of thought where
as “spection” has more open tracking representing the process of
allowing new insights to enter the mind and change the previous
thought process.
Due to the visual complexity of the title, I wanted the subtitle to serve
as an element of cohesion and convey further information without
creating a distraction. I chose Avenir Next Medium because the sans
serif typeface shared some of the same visual elements as DIN, but it
was slightly more geometric allowing the eye to move to it for access
to it’s additional information for the exhibition.

20. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 20
TITLE:
DIN Condensed
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( )
DIN Alternate
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( )
SUBTITLE:
Avenir Next Medium
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( )

21. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 21
C = 68
Y = 58
M = 58
K = 40
C = 56
Y = 46
M = 46
K = 11
C = 18
Y = 16
M = 14
K = 0
C = 53
Y = 34
M = 29
K = 1

22. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 22
Graphic Element - Typographic Treatment

23. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 23
Graphic Element - Texture
To better convey the meaning of Introspection, I experimented with different means of
portrayal (both realistic and abstract). In my exploration, I found abstraction to be the best
means of conveying the Overview Effect in a progressive manner. My graphic element is a
texture that can be understood as the void of space, but can be understood as not a photo.

24. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 24
PROJECT 2: ENVIRONMENT

25. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 25
Wall Graphic Inspiration

26. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 26
Poster Graphic Inspiration

27. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 27
Environmental Graphic - Exhibition Sketches

28. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 28
Environmental Graphic - Poster Sketches

29. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 29
Environmental Graphic - Exterior Poster Placement Sketches

30. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 30
Environmental Graphic - Introduction Wall - Comps

31. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 31
Environmental Graphic - Accent Wall - Comps

32. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 32
Environmental Graphic - Environmental Visual - Comps
INTROSPECTION
A Global Perspective
01.06 - 03.14

33. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 33
Environmental Graphic - Introduction Wall - 2D
In the final execution of the introduction wall, I decided to employ my graphic element of a speckled texture to unify the piece and portray the
vastness of space in a progressive manner. I also chose to utilize an underlying grid system to align my varied elements. My graphic elements
also involve a blue dot to represent Earth, a grey dot to represent the Moon, and an outline of an astronaut to represent how humanity’s mission
into space made us look within. The outline of the astronaut also ties into “spection” in my final logotype. All aspects of the introductory wall are
unified through the textured graphic element as well as the use of outlines. The introductory paragraph is located on an adjacent wall as the
introductory wall is meant to emphasize vastness and in order to do this I had to reduce visual clutter.

34. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 34
Environmental Graphic - Accent Wall - 2D
I wanted my exhibit to be progressive and convey the overview effect in a playful and engaging manner. My accent wall features outlines of
astronauts relating directly to the graphic element on the introduction wall as well as visuals for the exhibition displayed outside of the museum.
The repeat pattern created on the accent wall utilities both variety and unity in to engage the audience.

35. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 35
Environmental Graphic - Exterior Visual I - 2D
For my first poster, I decided to tie the visual directly to the introduction wall of the exhibition emphasizing the vastness of space. To create a sense of variety, I
incorporated the same graphic elements, but readjusted my logotype accordingly to be legible from afar. I also pulled from the accent wall’s repeat pattern of
astronauts to engage viewers with a different graphic element than that exactly seen upon entering the exhibition.

36. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 36
Environmental Graphic - Exterior Visual II - 2D
For my second exterior visual, I wanted to utilize the repeat pattern from my accent wall and create an engaging building wrap. This visual covers two connecting
surfaces. The left surface includes the exhibition information such as name, dates, and location, while the right surface creates an iconic repeat pattern to create
interest in the audience.

37. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 37
Environmental Graphic - Introduction Graphic - 2D
To create a sense of unity, I wanted one single graphic that could be used to represent the exhibition. This visual directly links to the introduction wall and can be
used at the Museum Entrance to give a subtle hint to the exhibition and also on cards. The enclosed circled around the astronaut brings emphasis to the overview
effect as astronauts are themselves experiencing the perceptual shift once entering orbit.

38. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 38
Environmental Graphic - Introduction Wall - 3D

39. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 39
Environmental Graphic - Accent Wall - 3D

40. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 40
Environmental Graphic - Exterior Visual I - 3D

41. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 41
Environmental Graphic - Exterior Visual II - 3D

42. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 42
Environmental Graphic - Introduction Graphic Museum Entrance - 3D

43. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 43
Environmental Graphic - Introduction Graphic Exhibition Card - 3D

44. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 44
PROJECT 3: NARRATIVE LITERATURE

45. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 45
Narrative Literature - Structure Inspiration

46. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 46
Narrative Literature - Design Inspiration

47. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 47
Narrative Literature - Layout Sketches

48. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 48
Narrative Literature - Structure Sketches

49. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 49
Narrative Literature - Comps - 2D

50. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 50
Narrative Literature - Comps - 2D

51. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 51
Narrative Literature - 2D
In the final execution of the narrative literature, I chose to use a circle for my cover which was a major visual in the exhibition. The cover of this literature is made of wood to convey the
concept in a warmer, more playful manner. The pages of the literature are meant to be opened individually and are folded so that they open from within. This experience gives the reader a
sense that they are inspecting and uncovering information tying together with the exhibition theme of discovering new perspective.
Content of the literature include information on the exhibition, quotes from astronauts on their experience in space, and playful visuals to engage readers.

52. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 52
Narrative Literature - 3D

53. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 53
PROJECT 4: PACKAGING

54. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 54
Package Design - Structure Inspiration

55. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 55
Package Design - Design Inspiration

56. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 56
Package Design - Structure Sketches

57. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 57
Package Design - Layout Sketches

58. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 58
Package Design - Comps

59. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 59
Package Design - Comps

60. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 60
Package Design - 2D
In the final execution of the package design, I decided to continue the experience of the narrative literature where the interactions with the design conveys a
sense of discovery and exploration. The package opens from the top and lifts off unveiling the Earth projector resting within. The bottom of the package included
directions on how to use the Earth projector, a barcode, exhibition logotype, and museum information.
The exterior of the package is meant to convey a sense of emptiness identified with vast space. The front brings focus to Earth as our home and the call for a
planetary perspective. On the top, above where the Earth projector rests within, is the main exhibition graphic element.

61. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 61
Package Design - 3D

62. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 62
PROJECTS 1 - 4: FINAL PROGRAM

63. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 63
Logotype - Final

64. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 64
Environmental Graphic - Introduction Wall - 3D

65. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 65
Environmental Graphic - Accent Wall - 3D

66. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 66
Environmental Graphic - Exterior Visual I - 3D

67. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 67
Environmental Graphic - Exterior Visual II - 3D

68. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 68
Environmental Graphic - Introduction Graphic Exhibition Entrance - 3D

69. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 69
Environmental Graphic - Exhibition Card - 3D

70. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 70
Narrative Literature - 3D

71. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 71
Package Design - 3D

72. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 72
BIBLIOGRAPHY
“A Psychological Transformation That Only Astronauts Experience.” Io9. N.p., n.d. Web. 20 Sept. 2015.
http://io9.com/a-psychological-transformation-that-only-astronauts-exp-1655217228
“Designspiration — Design Inspiration.” Designspiration RSS. Web. 16 Nov. 2015.
http://designspiration.net/
“How the First Photo of Planet Earth Changed Our Perspectives.” HIGH T3CH. N.p., n.d. Web. 21 Sept. 2015.
http://hight3ch.com/how-the-first-photo-of-planet-earth-changed-our-perspectives/
Lupton, Ellen. Graphic Design Thinking: Beyond Brainstorming. New York: Princeton Architectural, 2011. Print.
“Niice.” A Beautifully Simple Tool to Create Moodboards. Niice. Web. 16 Nov. 2015.
https://niice.co/
“Overview:” The Perspective-Altering Effect of Seeing Earth from Space.” Universe Today. N.p., 07 Dec. 2012. Web. 24 Sept. 2015.
http://www.universetoday.com/98865/overview-the-perspective-altering-effect-of-seeing-earth-from-space/
“Package Design | Packaging, Branding and Design News for the Flexible, Plastic, and Corrugated Packaging Industry.” Web. 2 Nov. 2015.
http://www.thedieline.com/
“What Are You Working On? Dribbble Is Show and Tell for Designers. Learn More Sign up.” Dribbble. Web. 16 Nov. 2015.
https://dribbble.com/

73. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 73
Environmental Graphic - Introduction Wall

74. INTRODUCTION
OVERVIEW
DISCOVERY
DESIGN
Attribute List
Mind Map
Mood Board
DEVELOPMENT
DEPLOY
PROJECT 1: IDENTITY
DISCOVERY
DESIGN
DEVELOP
DEPLOY
Logotype
Fonts
Color Palette
Graphic Elements
PROJECT 2: ENVIRONMENT
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 3: NARRATIVE
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 4: PACKAGING
DISCOVERY
DESIGN
DEVELOPMENT
DEPLOY
PROJECT 1–4: FINAL PROGRAM
PROJECT 1
PROJECT 2
PROJECT 3
PROJECT 4
CITATION
PROCESS
Graphic Design Studio I | Design Methodology Process Book | Andrew Wagenhals 74
Package Design - Comps - 2D