This slide deck is from a lecture Andrew Tanner gave on how to grow your yoga business. Topics include, Call to Actions, Getting new students, making your site Mobile Friendly, and SEO. As well there is additional information about the LIveEdit software solution.

1. 5 Ways to Grow Your Yoga
Business
1. Get new clients
2. Keep them coming back
3. Mobile Marketing
4. SEO
5. Q+A

2. Getting New Clients: Main
Call to Actions
Beginners Section
Introductory Offer
Schedule
Contact Info

3. Another example… Can you
spot the CTA’s?

4. Bold CTA’s

5. Rich Content and Easy to Use

6. According to
the
PEW research
center. As of
May 1st, 2014,
more then
61%of ALL
Americans now
have smart
phones!
Why Mobile Matters…

7. The Future is
NOW!
If your
business is
not mobile
you will not
exist!

9. Used to be a
good sign on
your door and
print marketing
could draw in
business. Now
people walk
down the street
while looking at
their i-phone!

10. Your Future Clients….

11. Who are your current
clients?

12. The most active demographic in health and
wellness are also the most active on mobile.

13. When do they use their smart phones? All the time.

15. More than 1/3
18-49 year
olds decide
whether or not
to visit a
business
based on their
mobile
website!

16. More then 30% of your customers decide whether or
not to visit your business based on your mobile site!

17. How do Business Owners Cash In?
1. Make sure your site is
mobile optimized.
2. Make sure your services
can be purchased from a
mobile device easily.
3. Adaptive Design, Mobile
Coupons (aka QR codes,
Easy to read offers and
services, SMS text
marketing, etc…
MOST OF ALL: MAKE SURE PEOPLE CAN FIND YOUR
SITE!

18. Mobile Optimized Sites

19. It all starts with SEARCH

20. Mobile Search on the Rise

21. GOOGLE: Lord of the Internet

22. How much have you invested into making
google your friend?
At LiveEdit this
year we hired a
consultant and
spend 10’s of
thousands of $$
to understand
how our client’s
sites rank on
Google.

23. How to make Google Like You
3 RULES

24. #1: Don’t Anger Google
“black-hat” SEO will kill your
Google Ranking. Beware,
what worked in 2008, 09,
10, 11, 12 etc… doesn’t
work anymore. Your SEO
MUST be up to date.

25. #2 Content Is King
• Your website and mobile website needs to be
easy to edit so you actually enjoy posting new
content regularly.
• Articles, Images, Blog Posts, Videos, (must be
ALT tagged and shareable.)
• Your LiveEdit/MBO integrated content of your
workshop descriptions, teacher bio’s, and
schedule are all indexed by Google. Yay!!
• **Note: The irony that this is the least appealing slide is to show you the
importance of good visual content.

26. #3 Do The Basics…1. Title Tags
2. Page Descriptions
3. Images/Video ALT
tags
4. H1/H2 Tags
5. Keywords rich
landing page. (no hidden
stuff)
6. Normal Loading
speeds
7. Inbound and
Outbound links
8. Go Social: Integrate
web and social media
9. Create a Google
Webmaster Tools
Account, submit a site
map, choose version,
10. Integrate with
Google+, Maps, and

27. Story of 2 Businesses
Two sites with great
content…
A yoga studio in NYC with millions of searches per day
relating to yoga
A cycling studio in a suburb of 35K people outside of
Boston.

28. Alexa Ranking…

29. What’s the Moral?
If your sites not mobile and
you don’t do the SEO basics
its like you don’t even exist!

30. Serious Marketing.
Simply Executed.
MOBILE READY WEBSITES
WITH MINDBODY INTEGRATION
That’s where we come in…

31. A Website Platform Integrated
With MINDBODY Services
• Instant-on mobile web
apps
• Custom-designed mobile
websites
• Full-on websites
• MINDBODY integration on all
three: full website, mobile site,
stand-alone mobile web app

32. Aurora Has More At Its Core
• A digital marketing platform fully integrated with
your MINDBODY services
• Cost-effective creative and design services
• A centrally managed hub for your full and
mobile websites, blog, email marketing, SMS
text messaging, QR codes and online waivers
• Personalized training, service and support

33. A Website Platform Integrated
With Your MINDBODY Services
• Display your schedules
• New customer data flows
directly into your MINDBODY
business account
• Display staff lists, class
registration
• Offer appointments
and much more

34. • Enter your
Studio ID and
confirm your
activation code
• That’s it! Your
website and your
MINDBODY
account are now
connected
Quick & Easy Integration ...

35. • Pull up Pages
and choose
MINDBODY
from the drop-
down menu

36. • Your most
important
MINDBODY
services
are now
available
as pages!

37. • Pick your
service and
instantly
it’s added
to your
website
menu!

38. • Your classes
now display
and match
the look of
your site!

39. • Your schedule
displays
seamlessly,
matching your
site’s look, feel
• Customers click
“Sign Up” button
and never leave
your site!

40. • The end result
is a beautiful
display of your
interactive class
offerings, along
with instructor
bios

41. Cost-Effective Creative
And Design Services
• Create a professional web
presence that promotes
your brand
• A staff of creative experts
to custom design your full
and mobile web solutions
• A personal designer will work with you
through the creative and design process

42. Full Management Over
Mobile & Website Content
• Images, text, video
• Drag-and-drop
functionality
• Add and delete
pages
• Centrally manage
your full and
mobile sites

43. MINDBODY.LIVEEDITAURORA.COM
Manage Your Marketing
From Your Aurora Website
• Website marketing with full content management
• Social media marketing
• Email marketing
• SMS, Text, Mobile marketing
• Search engine optimization
• Promotional marketing
• Share content across multiple locations

44. MINDBODY.LIVEEDITAURORA.COM
Website Marketing With Full
Content Management
• Create and manage “call to
action” buttons
• Collect data on prospects
• Acquisition marketing
• Retention marketing

45. Social Marketing
• Facebook
MINDBODY
integration
• Blog fully integrated
inside your website
• Add posts to website,
email blasts, mobile
• Push content to social
media platforms

46. Acquisition Email Marketing
• Deliver hyper-local offers to
135,000,000+ white-listed
email addresses across
United States
• 100% guaranteed delivery to
in-box
• Collect email addresses,
mobile phone numbers for
marketing efforts

47. Acquisition Email Marketing
Millennials, Very Difficult to Reach
• Fastest growing demo
• They are virtually invisible
• 21 to 35 years old
• 1-3 children
• Home owners
• They don’t read direct mail
• They don't listen to
terrestrial radio
• They don't watch cable TV
• They don’t have a land line
• They use mobile phones
• Technically savvy
• Zip, Gender, Age, other
attributes

48. Acquisition Email Marketing
• Market to Millennials where
they live - mobile devices
• Embed links to mobile
optimized offerings and call to
action efforts
• Launch future marketing
efforts via SMS, text
message marketing

49. SMS Text Message Marketing
• Enjoy open rates of
97 percent or higher
• Maximize inventory
• Push special offers
• Engage new clients
• Retain customers

50. • Push sign-up
confirmations
and reminders
• Set the earliest
and latest times
a text will push
• Get notified
when someone
responds to a
text message

51. • Use up to 160 characters to craft an offer, announcement
or reminder
$30 For 30 Days -
Your motivation is high.
Capitalize on it and
take advantage of our
$30 for 30 Days offer.

52. • Receive notification and engage in a one-to-one chat
with those who respond
Cheri O’Terry Cheri O’Terry (123) 456-7890

53. MINDBODY.LIVEEDITAURORA.COM
• Enjoy a dashboard overview of your sending activity,
your event history, and your scheduled SMS messages

54. New Student Online Waivers
Students complete
the form to register
and to sign their
digital signature.

55. • Push and pull MINDBODY account data to
provide online kiosk-style student waivers

56. • Signing and creating an account delivers a PDF
to your MINDBODY account and an optional text
message to your inbox.
Cheri OTerry

57. Your Online Waiver Settings
• Control your landing page and manage your
communications using the Registration Content
Element.

58. Email Marketing
• Add content from
your website
• Add blog posts
from your website
• Pull lists and
queries from your
MINDBODY account

59. Email Marketing
• Manage campaigns,
lists and reports in
one location
• Get a granular look at
your key stats:
deliveries, opens,
clicks, bounced
messages and
unsubscribes

60. Mobile Marketing
• Send out mobile events,
coupons and promotions
from your website
• Create quick response
(QR) codes, which
drive prospects to
call-to-action pages on
your mobile site

61. Best Practices SEO
• Every Aurora offering - full
and mobile website, email,
blog - feeds your overall SEO
ranking
• Simple, stable code is easily
indexed by search engines
• Easy-access meta tags for
titles, descriptions, keywords

62. Promotional Marketing
• Online stores with shirts,
hats and warm-up with
your logo and slogan
• No inventory to buy
or maintain; no minimum
quantities
• Revenue sharing
opportunities
• Share products across two or more Aurora websites

63. MINDBODY.LIVEEDITAURORA.COM
Share Content Across Sites
• Use a Content Key to share
content across two or more
Aurora websites
• Gain authorization to use content
from other Aurora websites
• Restrict editing to the source
where the content was originally
deployed
Aurora can share
your content to
multiple locations
Aurora can share
your content to
multiple locations
Aurora shares
to multiple
locations
Aurora shares
to multiple
locations
Aurora shares
to multiple
locations

64. Personalized Training,
Service, Support
• Client service
representatives who
love to take your calls!
• Individual training
• Online training
and support

65. LiveEdit Website Examples