The document discusses trends in the vacation rental industry for 2016. It notes that the sharing economy has grown significantly since the first recorded vacation home rental in 1624. Key travel trends that will impact vacation rental businesses include a focus on urban markets, "bleisure" trips that blend business and leisure, consolidation among major brands, the importance of mobile apps and online bookability, and consumers' growing distrust of large companies. The presentation recommends that vacation rental businesses focus on growth in 2016 by considering options like mergers and acquisitions, organic growth, or partnering with larger platforms.