Media Studies unseen revision

1. Unit 1 Revision
Preparation for Media Language, Representation and Audience

2. Conventions and Texts
• Advertising conventions
• Set Adverts – Volvo, Tui, Jimmy Choo, Givenchy
• Unseen adverts
• Magazines Conventions
• Set texts GQ, Glamour
• Unseen magazines
• Film and TV conventions
• EastEnders, Blue planet, Black Mirror, Peaky Blinders, Game of Thrones
• Frozen, Skyfall, Hunger Games
• Unseen Film/TV
• Video Games conventions
• Dragon's Crown Pro (character Reveal and Amazon Game play) The Last of Us P2 (Teaser trailer
and gameplay reveal)
• Unseen Video Games

3. How Do We Analyse Adverts?
• Always remember their purpose – to persuade
• Look for persuasive devices and techniques
• Visual codes, audio codes, technical codes
• Explore how they use or challenge conventions
• Consider the representations they construct
• What audience is targeted?
• How can you identify it?
• V.A.T. Codes/representations

4. List as many Advertising Techniques/
conventions as you can

5. VOLVO
• Explore how ideologies have
been constructed in this
advert? [10]
• How has editing been used to
construct messages for the
audiences in this clip [4]

6. TUI
• Explain how are technical
codes used to engage an
audiences [4]
• Explain two ways sound has
been used within this clip to
create meaning for the
audience. [4]
• Discuss how stereotypes are
used within this clip [10]

7. How do these two adverts position audiences?

8. Unseen Adverts Analysis
Using the unseen Aston Martin
Car advert discuss how mise-en-
scene has been used to generate
meaning [4]
Using the same clip explain how
camerawork has been used to
affect the audience [4]
Explore how different audiences
respond to media texts using the
following unseen clip [4]

9. Magazines

10. List as many Magazine Techniques/
conventions as you can

11. Magazine Conventions
• Skyline/ Strapline
• Central/main Image
• Plug/Puff
• Masthead
• Coverline
• Key/main coverline
• Sell line/ Lure
• Typography
• Colours/house style
• Mode of address
• Register
• Lexis
• Anchorage
• Layout and design
• Discourse

12. Glamour
• Evaluate how women are represented as objects for the
male gaze, using any media texts that you have studied.
[10]
• Explain one way the figure expression creates
meaning for the audience. [2]
• Explain how media language is used to convey
ideologies and viewpoints in your set addition of
Glamour magazine? [10]

13. Ideologies? Messages? Representations? Audiences?

14. Ideologies? Messages? Representations?
Audiences?

15. GQ
• How are stereotypical representations used in your set
magazine [10]
• Explain one way font styles have been used to represent
the brand image of GQ [2]
• How are magazine conventions used to attract/target an
audience [10]

17. Unseen Magazines
Explain how lexicon has been used to attract an
audience in this unseen Magazine cover [2]
Discuss how lighting has been used to generate
meaning for the audience in this unseen cover [2]
How have representations been constructed in the
cover of this magazine [10]

18. List ALL of the Media Language,
codes and conventions that can
be analysed in a TV or Film
sequence. Remember you can't
discuss representations of
audiences without solid ML
evidence.
TV and Film Conventions

19. Narrative techniques
• Linear (equilibrium to re-equilibrium)
• Non linear = Flashbacks and Flashforwards (temporal distortion)
• Cyclical
• Episodic
• Continuous open narrative
• Multi-strand and overlapping
• Single-strand narratives
• Cliffhanger ending of episode
• POV
• Privileged spectator positioning
• Voice-over/ narration (voice of god)

20. Unseen TV (insert TV Sequence)
• Analyse how editing and
sequencing have been used to
represent the characters in this
clip. [4]
• How can Richard Dyer's
Representation theory be
applied to any of your studied
texts or this unseen clip [10]
• Explain what is meant by the
term ‘decoding a media product’
using one example from any
media text that you have
studied. [2]

21. Using any media texts that you have studied,evaluate
the way media texts either challenge or reinforce
dominant ideologies. [20]
How would you approach this question? What is it asking for? Any thoughts on which text
would give you the strongest response?

22. Audiences
Explain what is meant by the term 'oppositional
reading', using one example from any media text
that you have studied. [2]
Explain the term hypodermic model, using one
example from any media text that you have studied.
[2]
With specific references to stylistic codes in (unseen
text), discuss how media texts can be interpreted
differently by audiences. [10]
How are the audience positioned in the scene? What
media theory can you apply to the text? [4]
How are audiences targeted through codes and
conventions in this scene. [10]

23. Audience/Theory Practise Questions
10 mins - MWB – Detailed Plan for each
Explore how audiences use media products. Refer
to the Uses and Gratification theory to support
your points. [10]
How can Bandura's Hypodermic needle/syringe
theory apply to any of the set text's you have
studied? [10]