This presentation was given to a digital marketing class at NC State as a high-level overview of SEO.

1. Search Engine Optimization
at a glance

2. Andrew Kocha
Marketing Team Manager
● NC State Graduate: Marketing & Finance
● First job: car dealership Marketing Department
● Founding Member of Reunion Marketing
● My Role at Reunion Marketing
● Lifelong car enthusiast

3. Reunion Marketing: Company Overview
● Founded May 2015
● Roots in Automotive Dealer Digital Marketing
● Almost 30 full-time employees
● “The success of our clients is what creates our company’s success”
Data Beats Intuition.

4. SEARCH ENGINE OPTIMIZATION
META-
TAGS
QUALITY
CONTENT
STRUCTURED
DATA
PAGE
SPEED
NO DUPLICATE
CONTENT
LINK
BUILDING
PHOTOS | ALT
TEXT
MOBILE
FRIENDLY
DIRECTORY
OPTIMIZATION
URL
STRUCTURE

5. LOCAL SEARCH RESULTS

6. MAPS
SEARCHES

7. LOCAL SEO &
DIRECTORY OPTIMIZATION

8. Anatomy of a Meta Tag

9. SEO & CONTENT OPPORTUNITIES – META TAGS

10. CUSTOM CONTENT PAGES

11. SITE LINK BUILDING

12. MOBILE RESPONSIVENESS & SITE PAGE SPEED

13. TOOLS OF THE TRADE
Use best in industry software to provide actionable data & measure growth

14. CREATE SEARCH RESULTS LIKE THESE
2017 audi a4 for sale near upper saddle river

15. Leveraging Google Analytics Data – Goals Dashboard

16. Questions?