1. THE POWER
OF
A/B

2. ;iiiiiiiiiiiiiiii iii
A B

3. A/ BTESTING
;iiiiiiiiiiiiiiii iii
A B
diverts a port ion of trafic to update s
and measures performance

4. I
iiiiiiiiiiiii
TESTING
exi•
sti•
ng A B
diverting a portion of trafic to updates
and measuring performance.

5. I
iiiiiiiiiiiii
TESTING
A B
diverting a portion of trafic to updates
and measuring performance.

6. I TESTING
••••••••••••••
''''''
A B udpate
div rting portion of tr fi to pdate
at1d tneasuri11g perfortnan e.

7. Updates To Text
Updates To Graphics
Updates To Price
Updates To Code
••••••••••
••••••••••
••••••••••
••••••••••

8. IF
B
GETS
MORE CONVERSIONS

9. IF
B
GETS
MORECONVERSIONS
withstatistical confidence
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiit

10. THEN
B
PRODUCES
MORE REVENUE

11. THEN
B
PRODUCES
MOREREVENUE
towardsprojectedannual growth

12. '
I
B

13. IDEAS RESULTS

14. IDEAS RESULTS

15. IDEAS RESULTS

16. A/B TESTI
MORE
CONVERSIONS
PRODUC
ES
RtowarEds pSrojected
aLnnuTal gSrowth
ATHEGPOODR F
FI T
G
/B existU inpgdat
es
.l .l
ddivievetritnsgaappoortritoionnoof ftrtarfiaficcotou
uppddataetes aannddmmeeaasusurirneg
performance .
eexi
tinng
1.t.l.l MORE
REVENUE
g o
Code
dpat
e
Updates o Text
Updates o
Graphics
Updates o
Price
THENIF I
GE
S
with statistical
confidence
B
E
S

17. Our sites are already evolving...
•

18. chanOguers sairtesmaardeealraeragdl yoenvo
ilnvtiunigt.i.o.n...
MORE
CONVERSIONS
PRODUCES
RtowarEds pSrojeUcted
aLnnuTal gSrowth
ATHEGP000WR FI T
A/B existin
g
F0
DE
ddivievretritnsgaappoortritoionnoof ftrtarfiaficctotou
uppddataetses aannddmmeeaasusurirnesg
performance .
existin
ngg
MORE
EVENUE
exis
ti
A/B TESTI
NG
A B udpat
e
A/B Testing diverts a
portio
n of
trafi
c to
updates
and measures
performance.
Updates To
Text
Updates To
Graphics
Updates To
Price
Updates To
Code
THENIF IDEA
S
GET
S
with statistical
confidence
B

19. A/B TESTI
d1yyo
NG
t.i
.
MORE
CONVERSIONS
PRODUCES
RtowarEds pSrojeUcted
aLnnuTal gSrowth
n
O
r
t
ATHEGP000WR FI T
MORE
A/EVENUE
B
F0
DE
A/B Testing diverts a
portio
n of
trafi
c to
updates
and measures
performance.
Updates To
Text
Updates To
THENIFGrIapDhicsEA
S
GET
S
with statistical
confidence
h
ge
r
e e
rer
nv
in
o1vtiun
i
g o.
..
.
n
existin
g
ddivievretritnsgaappoortritoionnoof ftrtarfiaficctotou
uppddataetses aannddmmeeaasusurirnesg
performance .
existin
exis
ngg
ti
A B udpat
e
Updates To
Price
Updates B
To
Code
uss
a
i
sm
a
a
r
d
e
a1 a
g
e
c a a

20. UPDATES CAN MAXIMIZE PROFITS
•

21. questions?