This document summarizes Olade, a new organic lemonade drink. It was created by Brad Wilk, the drummer of Rage Against the Machine and Audioslave, to fit his needs for a natural sugar-free drink to help manage his type 1 diabetes. Olade uses fresh lemons, spring water, and stevia, and contains electrolytes to promote health. It supports weight management, digestion, oxygen in the body, and energy. Additional flavors will be released in 2009.

1. FLAVOR
We searched the planet for the purest,
highest quality organic ingredients
available. Great tasting, old-fashioned
lemonade was the inspiration…and
Olade was born.
FUNCTION
One of a kind, cutting-edge formulation
with electrolytes and stevia that
promotes healthy beverage choices
and diet management.
• Promotes healthy digestion
• Oxygenates the system
• Maintains energy and endurance
• Supports weight management
• Part of an alkaline-rich diet
ADDITIONAL FLAVORS
COMING IN 2009
PLAYING FOR THOUSANDS OF
SCREAMING FANS…FOUNDER BRAD
WILK COUNTS ON OLADE TO
PERFORM AT THE HIGHEST LEVEL!
Olade is the debut offering from Ola Beverage,
the vision of Brad Wilk. As the drummer for
Rage Against the Machine and Audioslave,
Brad has played a pivotal role in two seminal
rock bands, but nothing prepared him for the
challenges he faced in the mid-1990s when he
was diagnosed with type 1 diabetes.
Unable to find an all-natural, sugar free
lemonade on the market that would fit with his
own diet management plan, Brad began
formulating his own. For years, he has
combined fresh-squeezed organic lemons,
spring water and stevia to create his own sugar
free lemonade—the main three ingredients used
in Olade today.
Wholesale FOB: $1.15 per unit
SRP: $1.99–$2.49
Promo: $1.99
EDLP: $2.49
Retail Support
• Demos tied to out-of-store marketing
• National TPRs with 25% discount
• Marketing cooperation with JDRF
International to drive consumers to
retail stores