Company Preso AJBENN

1. Major League Baseball
Andrew Bennett-Belch
Uniqname: ajbenn

2. Product and Problem
● The top professional baseball
league in the world
● Provides entertainment for
baseball fans
● 30 Teams in 27 cities
● 162 games per team

3. Persona
- Zack is 30 years old
- Grew up playing baseball and going
to games with his father and
grandfather
- Still loves the game but was not
gifted enough to play professionally
- Looks forward to taking his own kids
to games

4. Financial: Revenue

5. Financial: Attendance

6. Reasons for Attendance Decline in 2018
● League says weather
● Others say pace of play, lack of
star power, lack of social media
presence, aging fanbase

7. Business Model/Revenue Streams
● TV Contracts
● Merchandise
● Ticket and Concession Sales
● Corporate Sponsors

8. Key Events
● Founded in 1903 bringing together the
previously independent American and
National Leagues
● Jackie Robinson breaks the color barrier
as the first African American to play in the
Major Leagues in 1947
● The World Series is not played in 1994
due to a players’ strike
● In 2015 Rob Manfred takes over as
Commissioner

9. Rob Manfred
● Current Commissioner since
2015 after Bud Selig retired.
● Has been a very progressive
commissioner relative to those
before him
● Will have to deal with growing
player unrest and new
Collective Bargaining
Agreement

10. Possible Player Strike Coming?
● Player and agent unrest over
stagnation in free agent market even
with record revenue for the league
● Alleging collusion between owners to
keep player salaries down
● Collective Bargaining Agreement
expires in 2021

11. What’s Hot: Changes to the Game
● Pace of play rule changes to attract
younger and new fans
● Promotion of star players and social
media presence of league are
focuses as well

12. Secret Sauce: Ballpark Experience and Sentimental Value
● Game that takes people back
to their childhood
● Only sport during multiple
summer months
● More games played outside
in nice weather than any
other sport
● Games played nearly every
day creates a routine as a fan

13. Competition
Played in
Summer Months
Played outdoors Player Star
Power
Fast-Paced
MLB
NFL
NBA
NHL
EPL

14. Prediction
● Major League Baseball will always
be profitable so under that
definition it will be successful
long-term
● In danger of falling far behind NFL
and NBA due to aging fan base and
low appeal to younger demographic

15. References
https://mlb.nbcsports.com/2019/01/07/a-warning-about-major-league-baseballs-record-revenues/
https://www.forbes.com/sites/maurybrown/2018/10/03/how-mlb-attendance-dropped-below-70-million-for-first-time-in-15-years/#
53b12f2461bf
https://wamu.org/sponsor/robert-h-smith-school-of-business/americas-pastime-dying/
https://www.forbes.com/sites/maurybrown/2019/01/07/mlb-sees-record-revenues-of-10-3-billion-for-2018/#113d70825bea
https://www.statista.com/topics/968/major-league-baseball/
https://www.forbes.com/sites/maurybrown/2018/10/04/2018-mlb-regional-tv-ratings-in-primetime-shows-continued-strong-popul
arity/#25eaf14b6257
https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=162581
https://www.forbes.com/sites/maurybrown/2018/10/03/how-mlb-attendance-dropped-below-70-million-for-first-time-in-15-years/#
6ae4ca5f61bf
https://en.wikipedia.org/wiki/Rob_Manfred