The document discusses branding and brand elements. It defines a brand as the difference between the actual cost of a product and its selling price, representing all valuable qualities to consumers. Key brand elements include the name, logo, graphics, shapes, and colors used to identify a company or product. A brand is created and managed through customer experiences with a company's products, operations, and marketing activities. Over time, a brand acquires its own power and influence over customer buying behavior, creating a pact between the customer and company that guarantees future sales and profits.

1. UNIVERSITY OF AGRONOMICS SCIENCES AND VETERINARY
MEDICINE OF BUCHAREST
In the wide world there are a lot of people who seek to
initiate a business activity focusing on different areas to make
profit. The main activity is usually the primary source of the
business and company income . Either a product or a service
any company aims to develop a brand which is
distinguished from others. Brands can be conceived as the
difference between the actual cost of a products and its
selling price representing the sum consiting all valuable
qualities of a product to consumers.
Brand elements
-name: the word or words used to identify a company, product,
service, or concept
-logo: the visual trademark that identifies a brand
-graphics: the "dynamic ribbon" is a trademarked
-shapes: the distinctive shapes are trademarked elements
-colors: distinctive colors of products
- scents, tastes
The brand is created and managed through the customer
experience the points at which the company interacts with products
and operations of the business. But the brand acquires a power and
existence of its own. It establishes a non-rational hold over the
buying behavior of the customer. This creates a pact between the
customer and the company, which guarantees a flow of future sales
and profits.
These points of interaction include traditional marketing activities
(including both visual and verbal communications)and potential
customers.