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PRESENTS
The Five Whys
Analysis
How to Apply…
Have you ever experienced
a problem that refused to go away,
and you thought you fixed?
©2019 LEAD FROM ANY SEAT
Sooner or later it returned, maybe in a
different form.
How annoying!
©2019 LEAD FROM ANY SEAT
Recurring problems are often
symptoms of deeper issues
©2019 LEAD FROM ANY SEAT
"Quick fixes” seem convenient,
but only solve surface issues
and waste resources
©2019 LEAD FROM ANY SEAT
Five Whys Analysis is a problem solving
tool to move past symptoms and identify
the true root cause(s) of a problem
©2019 LEAD FROM ANY SEAT
Let’s do one together…
©2019 LEAD FROM ANY SEAT
Our client rejected 300 transactions
because they were submitted
for payment outside the 60-day
agreed-upon window
©2019 LEAD FROM ANY SEAT
We want to find out why, to prevent this
from happening in the future
©2019 LEAD FROM ANY SEAT
The obvious cause seems to be submitting
the invoices too late
©2019 LEAD FROM ANY SEAT
But is this the true root cause
of our problem?
©2019 LEAD FROM ANY SEAT
Let’s find out using the Five Whys
©2019 LEAD FROM ANY SEAT
STEP 1:
Let’s define the problem
©2019 LEAD FROM ANY SEAT
Problem:
Our client refused to pay 300 transactions
©2019 LEAD FROM ANY SEAT
STEP 2:
Let’s ask the first why.
Why is the problem occurring?
©2019 LEAD FROM ANY SEAT
The transactions were submitted late
Why?
©2019 LEAD FROM ANY SEAT
STEP 3:
Let’s ask why four more times and
record the answers
©2019 LEAD FROM ANY SEAT
The transactions had to be researched
Why?
©2019 LEAD FROM ANY SEAT
They were kicked out by the billing system
Why?
©2019 LEAD FROM ANY SEAT
They were flagged as exceptions
Why?
©2019 LEAD FROM ANY SEAT
The transactions were missing information
in the source system
Why?
©2019 LEAD FROM ANY SEAT
We have uncovered
the root cause of
our problem
©2019 LEAD FROM ANY SEAT
STEP 4:
Now let’s identify counter-measures to
prevent the problem from reoccurring
©2019 LEAD FROM ANY SEAT
Counter-Measure:
Ensure that all the transactions have the required
information in the source system
©2019 LEAD FROM ANY SEAT
We must make those fields mandatory in
the source system.
This way the agents will collect all the
info required by the client.
©2019 LEAD FROM ANY SEAT
©2019 LEAD FROM ANY SEAT
Since we addressed the root cause, it’s
unlikely the problem will reoccur
©2019 LEAD FROM ANY SEAT
What if we stopped after
the second why?
©2019 LEAD FROM ANY SEAT
We would have probably concluded that
the client didn’t pay the 300 transactions
because the research took a long time and
this delayed the submission of the invoice
©2019 LEAD FROM ANY SEAT
So, naturally, we would’ve had to speed
up the process and perhaps
allocate more resources
©2019 LEAD FROM ANY SEAT
And the problem would have kept coming
back because the agents still didn’t
capture all the required info
©2019 LEAD FROM ANY SEAT
Do we need to ask “why”
exactly five times?
©2019 LEAD FROM ANY SEAT
No.
The five in Five Whys is just
a “rule of thumb”.
©2019 LEAD FROM ANY SEAT
How do we know when to stop
asking “why?”
©2019 LEAD FROM ANY SEAT
Stop asking "why" when the useful
responses stop coming
©2019 LEAD FROM ANY SEAT
What if we have more than one answer
to a why?
©2019 LEAD FROM ANY SEAT
Repeat the process for the different
branches until you reach
a root cause for each one
©2019 LEAD FROM ANY SEAT
The Five Whys is a simple yet effective
tool for uncovering the root cause
of a problem
©2019 LEAD FROM ANY SEAT
You can use it for troubleshooting,
problem solving, and
process improvement initiatives
©2019 LEAD FROM ANY SEAT
Looking for more continuous improvement
tools and tips?
©2019 LEAD FROM ANY SEAT
LeadFromAnySeat.com

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How to Apply the Five Whys Analysis (with Example)

  • 3. Have you ever experienced a problem that refused to go away, and you thought you fixed? ©2019 LEAD FROM ANY SEAT
  • 4. Sooner or later it returned, maybe in a different form. How annoying! ©2019 LEAD FROM ANY SEAT
  • 5. Recurring problems are often symptoms of deeper issues ©2019 LEAD FROM ANY SEAT
  • 6. "Quick fixes” seem convenient, but only solve surface issues and waste resources ©2019 LEAD FROM ANY SEAT
  • 7. Five Whys Analysis is a problem solving tool to move past symptoms and identify the true root cause(s) of a problem ©2019 LEAD FROM ANY SEAT
  • 8. Let’s do one together… ©2019 LEAD FROM ANY SEAT
  • 9. Our client rejected 300 transactions because they were submitted for payment outside the 60-day agreed-upon window ©2019 LEAD FROM ANY SEAT
  • 10. We want to find out why, to prevent this from happening in the future ©2019 LEAD FROM ANY SEAT
  • 11. The obvious cause seems to be submitting the invoices too late ©2019 LEAD FROM ANY SEAT
  • 12. But is this the true root cause of our problem? ©2019 LEAD FROM ANY SEAT
  • 13. Let’s find out using the Five Whys ©2019 LEAD FROM ANY SEAT
  • 14. STEP 1: Let’s define the problem ©2019 LEAD FROM ANY SEAT
  • 15. Problem: Our client refused to pay 300 transactions ©2019 LEAD FROM ANY SEAT
  • 16. STEP 2: Let’s ask the first why. Why is the problem occurring? ©2019 LEAD FROM ANY SEAT
  • 17. The transactions were submitted late Why? ©2019 LEAD FROM ANY SEAT
  • 18. STEP 3: Let’s ask why four more times and record the answers ©2019 LEAD FROM ANY SEAT
  • 19. The transactions had to be researched Why? ©2019 LEAD FROM ANY SEAT
  • 20. They were kicked out by the billing system Why? ©2019 LEAD FROM ANY SEAT
  • 21. They were flagged as exceptions Why? ©2019 LEAD FROM ANY SEAT
  • 22. The transactions were missing information in the source system Why? ©2019 LEAD FROM ANY SEAT
  • 23. We have uncovered the root cause of our problem ©2019 LEAD FROM ANY SEAT
  • 24. STEP 4: Now let’s identify counter-measures to prevent the problem from reoccurring ©2019 LEAD FROM ANY SEAT
  • 25. Counter-Measure: Ensure that all the transactions have the required information in the source system ©2019 LEAD FROM ANY SEAT
  • 26. We must make those fields mandatory in the source system. This way the agents will collect all the info required by the client. ©2019 LEAD FROM ANY SEAT
  • 27. ©2019 LEAD FROM ANY SEAT
  • 28. Since we addressed the root cause, it’s unlikely the problem will reoccur ©2019 LEAD FROM ANY SEAT
  • 29. What if we stopped after the second why? ©2019 LEAD FROM ANY SEAT
  • 30. We would have probably concluded that the client didn’t pay the 300 transactions because the research took a long time and this delayed the submission of the invoice ©2019 LEAD FROM ANY SEAT
  • 31. So, naturally, we would’ve had to speed up the process and perhaps allocate more resources ©2019 LEAD FROM ANY SEAT
  • 32. And the problem would have kept coming back because the agents still didn’t capture all the required info ©2019 LEAD FROM ANY SEAT
  • 33. Do we need to ask “why” exactly five times? ©2019 LEAD FROM ANY SEAT
  • 34. No. The five in Five Whys is just a “rule of thumb”. ©2019 LEAD FROM ANY SEAT
  • 35. How do we know when to stop asking “why?” ©2019 LEAD FROM ANY SEAT
  • 36. Stop asking "why" when the useful responses stop coming ©2019 LEAD FROM ANY SEAT
  • 37. What if we have more than one answer to a why? ©2019 LEAD FROM ANY SEAT
  • 38. Repeat the process for the different branches until you reach a root cause for each one ©2019 LEAD FROM ANY SEAT
  • 39. The Five Whys is a simple yet effective tool for uncovering the root cause of a problem ©2019 LEAD FROM ANY SEAT
  • 40. You can use it for troubleshooting, problem solving, and process improvement initiatives ©2019 LEAD FROM ANY SEAT
  • 41. Looking for more continuous improvement tools and tips? ©2019 LEAD FROM ANY SEAT