Kata Pengantar

1. i
KATA PENGANTAR
Puji syukur kehadirat Tuhan Yang Maha Esa atas segala Rahmat-Nya
sehingga laporan penelitian ini dapat tersusun hingga selesai . Tidak lupa kami
juga mengucapkan banyak terimakasih atas bantuan dari pihak yang telah
berkontribusi dengan memberikan sumbangan baik materi maupun pikirannya.
Dan harapan saya semoga laporan penelitian ini dapat menambah
pengetahuan dan pengalaman bagi para pembaca. Serta dapat menjadi inspirasi
untuk dapat memperbaiki bentuk maupun menambah isi laporan penelitian ini
agar menjadi lebih baik lagi.
Karena keterbatasan pengetahuan maupun pengalaman penulis, Penulis
yakin masih banyak kekurangan dalam laporan penelitian ini, Oleh karena itu
penulis sangat mengharapkan saran dan kritik yang membangun dari pembaca
demi kesempurnaan laporan penelitian ini.
Penulis,
Liston Bofian Sirait

2. ii
DAFTAR ISI
KATA PENGANTAR ............................................................................... i
DAFTAR ISI............................................................................................. ii
DAFTAR GAMBAR................................................................................. iv
BAB I PENDAHULUAN........................................................................
1.1 Latar Belakang Masalah........................................................... 1
1.2 Rumusan masalah ................................................................... 2
1.3 Tujuan dan Manfaat.................................................................. 2
1.4 Lingkup Kajian dan Perancangan…………. ............................ 2
1.5 Sistematik Penulisan…………. ................................................ 3
BAB II LANDASAN TEORI ................................................................ 4
2.1 Tinjauan Umum .................................................................... 4
2.1.1 Iklan Layanan Masyarakat............................................... 4
2.1.2 Desain Komunikasi Visual............................................... 5
2.1.3 Tipografi …..................................................................... 5
2.1.4 Warna….…..................................................................... 6
2.1.5 Iustrasi……..................................................................... 6
2.1.6 Poster…..…..................................................................... 7
2.2 Sumber Data……..................................................................... 7
2.3 Tentang Plastik……................................................................. 7
2.3.1 Tipe-tipe Plastik............................................................... 8
2.4 Analisis Data…….................................................................... 9
BAB III SAJIAN DATA DAN ANALISIS …....................................... 10
3.1 Sajian Data dan Fakta............................................................... 10
3.1.1 Fakta Menengenai Sampah Plastik di Indonesia.............. 10
3.1.2 Fakta Menengenai Daur Ulang Plastik di Indonesia........ 11
3.1.3 Fakta Kota Bogor Memulai Diet Kantong Plastik ........... 12
3.1.3 Target Audiens................................................................. 13
3.2 Analisis Data..……….............................................................. 14
3.2.1 Bahaya Penggunaan Plastik ............................................. 14

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3.2.2 Metode Pengumpulan Data ............................................. 14
3.2.2 Rekomendasi Perancangan............................................... 17
BAB IV KONSEP DESAIN ................................................................... 19
4.1 Konsep Kreatif….. ................................................................... 19
4.2 Konsep Visual…….................................................................. 20
4.2.1 Warna…………………….............................................. 20
4.2.2 Tipografi…………………….......................................... 20
4.2.3 Sketsa Manual.................................................................. 21
4.2.4 Desain Digital................................................................... 26
4.2.5 Aplikasi Media................................................................. 29
BAB V PENUTUP……………………………………………………… 33
DAFTAR PUSTAKA ………................................................................. 34

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DAFTAR GAMBAR
Gambar 3.1 Prediksi Sampah Plastik di Indonesia .................................... 10
Gambar 3.2 Tingkat Daur Ulang Sampah Plastik di Indonesia ................. 11
Gambar 3.3 Kota Bogor Memulai Diet Kantong Plastik ........................... 12
Gambar 4.1 Palet Warna............................................................................ 20
Gambar 4.2 Sampel Font Keep Calm........................................................ 20
Gambar 4.3 Sampel Font Segoe UI........................................................... 21
Gambar 4.4 Sketsa 1.................................................................................. 21
Gambar 4.5 Sketsa 2.................................................................................. 21
Gambar 4.6 Sketsa 3.................................................................................. 22
Gambar 4.7 Sketsa 4.................................................................................. 22
Gambar 4.8 Sketsa 5.................................................................................. 22
Gambar 4.9 Sketsa 6.................................................................................. 22
Gambar 4.10 Sketsa 7................................................................................ 23
Gambar 4.11 Sketsa 8................................................................................ 23
Gambar 4.12 Sketsa 9................................................................................ 23
Gambar 4.13 Sketsa 10.............................................................................. 23
Gambar 4.14 Sketsa 11.............................................................................. 24
Gambar 4.15 Sketsa 12.............................................................................. 24
Gambar 4.16 Sketsa 13.............................................................................. 24
Gambar 4.17 Sketsa 14.............................................................................. 24
Gambar 4.18 Sketsa 15.............................................................................. 25
Gambar 4.19 Sketsa 16.............................................................................. 25
Gambar 4.20 Sketsa 17.............................................................................. 25
Gambar 4.21 Sketsa 18.............................................................................. 25
Gambar 4.22 Sketsa 19.............................................................................. 26
Gambar 4.23 Sketsa 20.............................................................................. 26

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