1.
rewarding
young
readers™
“READING
FUELS
the
fires
of
intelligence
and
imagination,
and
if
they
don’t
blaze
well
before
elementary
school,
a
child’s
education
—
a
child’s
life
—
may
be
an
endless
game
of
catch-­‐up.”
—Frank
Bruni,
‘The
Gift
of
Reading’,
New
York
Times,
11/25/15
“I
think
of
reading
books
in
the
same
category
as
brushing
your
teeth.
A
life
without
books
is
sure
to
create
a
rotted
mind.
Limited
access
to
diverse
ideas
leads
to
poor
intellectual
nutrition.
Therefore,
I
believe
that
being
a
responsible
parent
means
raising
good
readers.”
—Jordan
Shapiro,
‘Your
Kids
Need
to
Read
More’,
Forbes,
11/29/15
OVERVIEW:
Created
by
a
mom
who
was
inspired
to
increase
reading
time
in
her
own
family,
BookWhiz®
(www.bookwhiz.com)
solves
the
problem
many
parents
face:
promoting
reading
as
a
healthy
habit,
and
creating
order
out
of
chaos,
for
all
the
children's
books
scattered
throughout
the
house
or
shoved
into
shelves
to
gather
dust
and
be
forgotten.
EDITORIAL
TOPICS:
Early
Childhood
Development;
Reading;
Literacy;
Technology;
Education;
iPad
app;
Parenting;
Moms;
Female
Founder;
Mompreneur;
Women
in
Tech
Promoting
reading.
Childrens
books
as
gifts
for
the
holidays—making
sure
they
get
read.
Using
the
BookWhiz
Wishlist
to
help
parents,
relatives
&
friends
make
gift-­‐buying
decisions.
AUDIENCE:
Parents.
According
to
a
recent
report
by
Nielsen,
“Last
year,
U.S.
consumers
bought
226
million
children’s
print
books,
with
moms
leading
the
charge
to
the
register.
According
to
Nielsen
BookScan,
the
2014
sales
represent
a
13%
increase...”
FOUNDER:
Andra
Davidson
—
Founder
&
CEO,
BookWhiz
Media,
Inc.
Former
Director
of
Digital
Media,
A+E
Networks.
Prior
Co-­‐Founder
&
Editor-­‐in-­‐Chief,
ParentsClick
Network,
Inc.,
the
launchpad
for
MothersClick.com,
world’s
first
social
network
for
moms.
(Acquired
in
2008
by
Lifetime
Entertainment)
Mom
of
two
young
readers,
8
and
10.
www.linkedin.com/in/andra

2.
December
1,
2015
“App
of
the
Week:
BookWhiz
rewards
kids
for
reading
with
custom
prizes”
“Reading
is
core
to
childhood
development
and
learning,”
Andra
Davidson
said.
“But
parents
realize
it’s
becoming
increasingly
difficult
to
get
their
kids
to
choose
a
book
over
all
the
other
distractions.”
The
app
is
intended
for
elementary
school-­‐aged
kids
(5–11)
http://www.geekwire.com/2015/app-­‐of-­‐the-­‐week-­‐bookwhiz-­‐lets-­‐parents-­‐set-­‐rewards-­‐to-­‐get-­‐kids-­‐reading
FEATURES:
BookWhiz
was
specifically
designed
to
make
reading
more
fun
by
rewarding
young
readers
for
spending
their
time
turning
pages,
as
well
as
helping
them
learn
important
organizational
skills.
The
free
app
also
encourages
kids
to
learn
about
saving
and
purchasing
power—by
earning
points
for
custom
rewards,
redeemed
from
their
parents.
Using
the
BookWhiz
iPad
app
as
their
new
reading
companion,
kids
can:
• Organize
all
of
their
books
in
one
easy-­‐to-­‐access,
virtual
library
• Keep
track
of
their
reading
time
• Create
&
download
detailed
reading
logs
• Inspire
good
reading
habits
by
earning
custom
rewards
• Earn
cool
badges
for
reaching
milestones
• Wishlist
feature
to
search
for
new
age-­‐appropriate
books
• Seamless
integration
with
Amazon’s
book
barcode
API
Available
on
iTunes
for
iPad:
https://itunes.apple.com/us/app/bookwhiz/id929944191
CONTACT:
Facebook:
https://www.facebook.com/bookwhizapp
Twitter:
https://twitter.com/bookwhizapp
(@bookwhizapp)
For
all
media
inquires—
Andra
Davidson
Founder,
BookWhiz
Media,
Inc.
andra@bookwhiz.com
412-­‐301-­‐5220
www.andradavidson.com