34. Reference (1/2)
Joe Jones, Taiwan Blockchain Ecosystem https://medium.com/@blockcamp/6bd34eaf5ae4
資誠公布《2018全球區塊鏈調查報告》:84%全球企業 正運用區塊鏈技術
https://www.pwc.tw/zh/news/press‐release/press‐20180828.html
SavjeeCoin: A very simple blockchain implementation to demonstrate the basics of blockchains.
https://github.com/SavjeeTutorials/SavjeeCoin
Linux Foudation, Blockchain: Understanding Its Uses and Implications
https://www.edx.org/course/understanding‐blockchain‐and‐its‐implications
Linux Foudation, Blockchain for Business ‐ An Introduction to Hyperledger Technologies
https://www.edx.org/course/blockchain‐business‐introduction‐linuxfoundationx‐lfs171x‐0
Taipei Ethereum Meetup (Medium) https://medium.com/taipei‐ethereum‐meetup
Alison’s Sharing (Medium) https://medium.com/@alisonyslin
區塊勢 – 說人話的區塊鏈電子報 https://blocktrend.today/
38. Agenda
• Background
• Why did I want to join COBINHOOD/DEXON?
• How did I join COBINHOOD/DEXON as a designer?
• What do I do in COBINHOOD/DEXON as a designer?
• hat’s next in blockchain industry? From a designer’s perspective
• 5 insights of working as a designer
• 5 takeaways for those who wanna jump in the pool
• How do I feel as a designer at COBINHOOD/DEXON?
• Q&A
39. What is COBINHOOD?
Professional end-to-end ICO service provider
Total 120,000 ETH Raised
ICO
COBINHOOD Exchange
Global Top 19 Exchange
EXCHANGE
COBINHOOD
DEXON native chain
Revolutionary Blocklattice Native Chain
DEXON
40. COBINHOOD Exchange
Features
• Zero Transaction Fees
• Fiat Compatible
• Available in Web, Android, iOS
• Margin Trading Compatible
• High Frequency Trading
Metrics
• Global Top 19 Exchange
• 5-star Security-Proven Cryptocurrency Exchange by Dashlane
• Record High 5600 BTC / Day; around 500K users
• Nearly 1M Users
• 40K Daily Active User on Average
41. ICO market overview
More money is coming into ICOs year over year, average ICO funds raised also rising
Number of ICOs Total funds raised Average funds raised
2016 43 NT$95,181,391 NT$2,213,521
2017 209 NT$3,695,018,203 NT$17,679,513
2018 JAN - JUN 638 NT$16,854,398,111 NT$26,417,552
$0
$4,500,000,000
$9,000,000,000
$13,500,000,000
$18,000,000,000
2016 - 43 ICOs 2017 - 209 ICOs 2018 1st Half - 638 ICOs
$0
$7,500,000
$15,000,000
$22,500,000
$30,000,000
2016 - 43 ICOs 2017 - 209 ICOs 2018 1st Half - 638 ICOs
Source: https://www.coinschedule.com/stats.html
42. Who Invests in ICOs - Demographic
Source: COBINHOOD Exchange
Male 85%
Male
Age 18-34 70%
18-34
Relationship: 72% Not Married
Not Married
Education: College and Above 85%
Education
Software 26%, IT 16%,
Computation & Mathematics 16%,
finance 25%
Industry
Background
Technology, Value Shoppers,
Investing, Media & Entertainment
Top Affinity
Categories
43. COBINHOOD Success Stories
• COBINHOOD - Raised 45000+ ETH
• Completed during 1st bear market at the time when the Chinese government banned ICOs
• Built up a strong community of over 10,000 participants in ICO public sale
• Implemented solid PR strategy accentuating unique brand image with influential KOLs
44. COBINHOOD Success Stories
• CyberMiles - raised 84000+ ETH within 48 hours
• Built up a highly-engaged community that produced a slew of hard-core supporters
• Formulated a mature marketing strategy and doubled marketing ROI performance through laser-focused TA coverage
• Implemented creative Bounty and PoC program to spread impressive unique point
45. Gender diversity at COBINHOOD
• Business Development
• CEO Office
• Engineering
• Marcom
• Operation
• Product
1 : 1.2
1 : 1
1 : 19
3.5 : 1
1 : 1
1 : 1.5
F MDepartments
46. Background - Tiffany Chen
• UX designer at COBINHOOD
• Design writer at prototyp.io
• Brand strategist at Vetica Group AG
• Experience designer at a Singapore based tech startup
• 1st Prize of The Store WPP Retail Futures Competition 2015
• Production design assistant at River Film London
• MA Narrative Environments at Central Saint Martins
47. Why did I want to join COBINHOOD/DEXON?
Bottom-up
Approach
1 2 3DApp Application Unlimited
Possibilities
48. How did I join COBINHOOD/DEXON as a designer?
1UX Designer
2Blockchain
Branding
Project
3Design + Tech
Online
Community
• UX research + design
• Regional market experience
• Cross-department communication skills
• Swiss design consultancy
• Zug based blockchain company
• Branding in Asia
• Continue to learn the latest industry practice
• Adaptability
• Medium, Telegram, Twitter, LinkedIn..
49. What do I do in COBINHOOD/DEXON as a designer?
COBINHOOD
DEXON
Tech
Companies
• Market & competitive research
• Online user survey
• Qualitative user interview
• A/B test
• Usability testing
• Cross-department squad
• New product development
VS.
• Market & competitive research
• Online survey
• Qualitative interview
• A/B testing
• Usability testing
• Cross-department squad
• New product development
50. USP
1 2 3Target
Audience
Market
What do I do in COBINHOOD/DEXON as a designer?
Target the specific group to
grow the user database
Unique selling point as the
most important aspect for
product design
Find the most suitable
market for COBINHOOD
Exchange & DEXON
51. USP
1
What do I do in COBINHOOD/DEXON as a designer?
Unique selling point as
the most important
aspect for product design Coinbase Pro Binance
Kucoin COBINHOOD
52. USP
1
What do I do in COBINHOOD/DEXON as a designer?
Unique selling point as
the most important
aspect for product design Coinbase Pro Binance
Kucoin COBINHOOD
Top trading volume crypto to crypto
New ICOs Gaming campaigns + ?
53. TA
2
What do I do in COBINHOOD/DEXON as a designer?
Target the specific group to
grow the user database
Frequency
Amount
Heavy users
• Trade 6 + times per day
• Trade for campaigns & high returns
• Considered as both holder & trader
Progressive users
• Haven’t traded for 3+ months
• Trade less due to workload
• Considered as a holder
Progressive users
• Trade 1-6 times per day
• Trade for campaigns & high returns
• Considered as both holder & trader
Conservative users
• Haven’t traded for 2+ months
• Trade less due to bear market
• Considered as a holder
54. Market
3
What do I do in COBINHOOD/DEXON as a designer?
Find the most suitable
market for COBINHOOD
Exchange & DEXON
Cryptocurrencies by country 2017
https://blogs.thomsonreuters.com/answerson/world-cryptocurrencies-country/
Cryptocurrency regulation. Cross-country analysis 2017
Source: itsynergis.ru research
55. 1
What’s next in blockchain industry?
Finance and technology professionals
- 0.05% ppl use cryptos
- Current investment products or more
- Localization for reducing the learning curve
22. Digital nomads whose work have
nothing to do with finance or
investment - make it fun for them then
3"What the hell cryptocurrency is" type of persons
- more customer-oriented commercial world,
such as FMCG or traveling industry, which
general public is more familiar with FIRST
56. 5 insights of working as a designer
• Market/Legal/Policy/Constraints + Users
• Connected but Discreet
• China and the rest of the world
• New territories
• Freedom
57. 5 takeaways for those who wanna jump in the pool
• Continuing to learn and practice
• Adaptability
• Design + ______
• Build online communities
• Focus on your area
58. How do I feel as a designer at COBINHOOD/DEXON
Male dominated
workplace
Surprising affairs
UX Designer
Company goal
59. Social Profiles
Please find us via Facebook, LinkedIn, Medium, Reddit, Telegram, Twitter:
@Cobinhood @Dexon
For more designer at blockchain industry sharing:
@szuchiachen