2013: This Year in Social by Anchor Media
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This document summarizes key developments and user statistics for major social media platforms in 2013. Facebook had over 1.19 billion users, YouTube had over 1 billion unique monthly users, and Twitter had over 500 million users. New features were added across many platforms, including hashtags on Facebook, embedded posts on LinkedIn, and video capability on Instagram. User numbers and new features demonstrate the growing importance of social media in 2013.
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2013: This Year in Social by Anchor Media
- 1. COMPILED BY ANCHOR MEDIA
- 2. SOCIAL STANDINGS FACEBOOK 1.19 BILLION YOUTUBE 1 BILLION TWITTER 500 MILLION LINKEDIN INSTAGRAM PINTEREST FOURSQUARE* SNAPCHAT 259 MILLION 150 MILLION 70 MILLION 40 MILLION 26 MILLION *MEASURED BY MONTHLY ACTIVE USERS.
- 3. SOCIAL STATS
- 5. Graph Search was rolled out as a preview for some US-based users. The new search feature was available to all Facebook users by July.
- 6. Twitter bought Vine, a mobile service that lets you capture and share sixsecond looping videos. The acquisition allowed Twitter users to include embedded Vine videos in their tweets.
- 8. Facebook began enforcing a “20 Percent Text Rule” for cover and promotional images in February. Images in ads and sponsored stories may not include more than 20% text in the image; this includes logos.
- 10. Pinterest added Web Analytics on March 12 for verified Pinterest pages in March. The analytics allow website owners to gain insight into how people interact with pins that originate from their sites.
- 11. Just a week later, Pinterest revamped their site on March 18. The redesign included a cleaner and simpler look and new discovery features, such as “Pins from the same source” and “People who pinned this also pinned.”
- 12. YouTube announced that it reached more than 1 billion unique users every month. This number is roughly equivalent to ten Super Bowl audiences.
- 13. Google+ announced a new application sign-in feature. This feature allowed app and website developers to allow their users to sign in using Google+, creating a more seamless online experience.
- 15. LinkedIn purchased news reader app Pulse for $90 million in April.
- 16. Facebook launched a new timeline. The new design gave apps more space and allowed users to the order apps in the Collections Manager.
- 17. LinkedIn introduced new LinkedIn Contacts in April, which allowed users to sync contacts from their email, contacts, and calendar together.
- 19. In order to improve account security, LinkedIn added two-step verification to their login process in May.
- 20. Pinterest introduced Rich Pins in May. These pins show more detailed information for products, recipes, m ovies, articles, and places.
- 22. Instagram added video capability in June to compete with the Twitterowned Vine.
- 23. Facebook added hashtags for status updates, descriptions and comments in June.
- 25. Facebook introduced embedded posts in July, allowing users to click on a link in whatever they publish, get a code, and embed that content elsewhere on the web–just like you can already do with YouTube, Twitter, Vine and Instagram.
- 26. LinkedIn introduced new company page analytics in July.
- 28. Twitter updated its site and mobile apps, adding Twitter Conversations, in August.
- 29. Facebook changed their Pages Terms, allowing business and organization pages to run contests directly on their timelines.
- 30. LinkedIn launched University Pages in August, which allows students to get campus updates, learn about alumni, and connect with alumni who have similar interests or career paths.
- 32. In September, Twitter began including photos in embedded Tweets.
- 33. Google linked Google+ Sign-In with their Authorship Program. The integration meant that if you link your WordPress account with Google, your articles will automatically be linked to your Google+ profile too.
- 35. Pinterest began testing Promoted Pins on users’ feeds in October. The feature is still in an experimental phase.
- 36. Instagram also launched Sponsored Images in the photo stream in October.
- 37. LinkedIn introduced Intro, which integrated LinkedIn profiles with the iPhone Mail app.
- 38. Snapchat launched Stories in October, allowing users to combine snaps into a longer photo/video message to share with all their friends.
- 39. Twitter introduced Twitter Cards in October.
- 40. Facebook launched Custom Audiences, a new retargeting alternative to FBX.
- 41. Google made improvements to Hangouts, including fullscreen capability on mobile devices.
- 43. Twitter finally went public in November, setting its initial IPO pricing at $26. The share price opened at $45.10, however, due to strong investor demand.
- 44. YouTube hosted its first-ever YouTube Music Awards hosted by Jason Schwartzman and Reggie Watts. The show was streamed exclusively on YouTube.
- 45. LinkedIn introduced Showcase Pages. These pages allow companies to highlight different aspects of their brand and build an online community.
- 46. YouTube merged their interactive features with Google+. This change allowed comments to be sorted by people you care about first, plus is meant to discourage trolls with comments coming from your Google+ account.
- 48. Instagram introduced Instagram Direct, offering users the ability to send private pictures in a similar fashion to Snapchat.
- 49. Facebook began rolling out a Donate Now button for nonprofit organizations.
- 50. Facebook changed their news feed algorithm in December, creating a decline in pages’ organic reach.
- 51. Google+ began testing +Post ads in the form of promoted posts.