2. HYPOTHESIS
The analysis of relevant products indicates that
the meaning of kitchen is moving from residual meaning
of cooking and feeding to enjoying and sharing
because developed services and societal pressures are
impacting the consumer to slow down living pace.
3. Rachel Khoo, British food writer
”
“
Kitchen is a charming place
to gather people around.
——Rachel Khoo
4. Data Points/ Current News Items
- dramatically increasing relevance of delivery food since 1990
- an dominant alternative of a way of dining
- less of using kitchen at home only for cook, but enjoying the slow-down life
and quality food
- cooking is not necessary skill anymore, more turning into the fun of learning
7. Samsung's Family Hub ($3,300) smart refrigerator
touts an HD touchscreen that can be used to search
the internet, play music or shop for groceries. Inside,
two cameras allow you to see what items needs
replacing -- you can pull up the corresponding app
at the store to view footage on your smartphone.
Innocent
Multitasking
interactive
categorization
fresh
NEW PRODUCTS
8. Williams-Sonoma Smart Tools:
This three-piece set includes a Bluetooth-enabled speaker,
kitchen stand, and screen shield, all of which are designed
to make your iPad far more functional in the kitchen. You can
hold your iPad at the best angle to follow a recipe, or play
cooking videos and not worry about splatter.
Lover
Assistance
supporting
self-taught
solitude
9. GOOGLE TRENDS
fresh
self-taught
increasing interest in a sense
of “fresh” means attention to
quality over quantity, and raising
awareness of health and light which
is changing in general lifestyle
slightly increasing interest in
self-taught can be related to the
easier accesses of tutorials and
knowledges online due to
technology, eg. learn cooking from
online cookbook
10. CONCEPT PRODUCTS
Magician
Management
concentration
teaching
analytical
While cooking is all about planning and management,
the future IKEA 2025 Table all does it for you. By
having a camera above the top and sensors underneath the
table surface, it tells food nutrition, cooking suggestions,
weighting, cutting instructions, etc. No additional tools
needed and no distractions of moving foods from
place to place.
Concept Kitchen 2025, which IKEA unveiled at
Milan Design Week, intertwines tech and common
kitchen items to make cooking easier. The centerpiece
of the ambitious plan is the Table for Living, which
puts a high-tech spin on the lazy kitchen island.
11. Concept Kitchen 2025 of IKEA
the wooden shelves contain hidden sensors and smart
induction cooling technology while perishable foods are
immediately visible, which promotes their use instead of
being forgotten at the back of the fridge to reduce food
waste.
Magician
Hyper Efficient
reminding
waste-reduce
data driven
12. residual
new purpose
becoming popular
new inventions
fadingnarrative
disruptivenarrative
emergentnarrative
disruptivenarrative
new purpose
Lover
Multi-tasking
integrity
categorization
transformable
Innocent
Data-driven
assistive
categorizing
interactive
Magician
Management
hyper efficient
educational
analytical
Lover
Preparing Food
single-tasking
separate
non-transformable
13. FORECAST EMERGENT FUTURES OF NEXT 2 YEARS
- larger kitchen space
- larger islands
- less objects on the surface
- integrity (function/ tools)
- more attention to details
- helping and thinking itself
- hyper efficient
- data driven/ tech-involved
- transformable/ combine use of space
ExpectationsUsages
traditional
- food storage/ meal preparing/ cooking/ kitchen trash
- the person cooks is a expert on cooking
- usually women cooking on herself to feed entire family
- serve straight to table when food is ready
- only use for dinner time
- average 4 household
- large portion of meal prep
today
- chatting and dinning areas additional to traditional uses
- the person cooks not necessarily knows how to cook
- cook with partners or friends, enjoy the process and share
- dine in the same space (attached island area)
- average 2.8 household
- less portion of meal prep
14. - Kitchen is integrating its
functionality together to provide
more available space.
- People use kitchen as a space to
explore and have fun since less
people are cooking experts but
they still love to cook and learn it.
2 years insights
15. - Kitchen is educational and data
driven to empower cooking as an
experimental activity at homes.
- Overlap of cooking, dinning,
playing and lounge space all in the
kitchen.
- Reveals connection of future
healthcare awareness and caring of
environments by being participate
in supply chain.
5 years insights