Black pottery from La Chamba

1. La Chamba Cookware

2. Introduction
La Chamba is an important center for the
production of ceramic goods, an activity
that is performed by women and has
received both national and international
praise for its originality and mode of artistic
and cultural expression, which is the legacy
of a tradition and crafting techniques that
date back to pre-Hispanic times. Before the
Spanish conquest, the area that makes up
this city was occupied by the Pijao
Indigenous Peoples whose descendants
continue to live in the area.
A woman making pottery, La Chamba, Colombia, 1975
Cross, Richard, 1950-1983
Date Created: 1975-03
California State University, Northridge

3. Background
Tradition – Fair
trade
It is a product that
represents cultural heritage
and their consumers have
an impact in this particular
community
Nature & hand
made products
It is a 100% natural
product and it is
handmade
Organic
It is a versatile product
that adapts to different
styles in the home and
kitchen decoration
without losing its
possibilities of use.

4. Opportunity
La Chamba is
known
internationally
It is a product that has
a specific market niche
and that also thanks to
different activities of
promotion of the
country brand is
getting new
consumers.

5. Scope
Technical description of
the product
In order to reach more consumers and
consolidate demand, it is necessary to
define product description sheets with
measurements, weight and
production capacity.
Proper packaging
It is urgent to design
the right box for
different kitchen
and table products.

6. Constraints
Boxes Design
Find a box design
that reduces
breakage and is
eye-catching for
customers.
Establish production
capacity
Determine flagship
products and
production capacity
and production time.
Boxes for International
transportation
Meet international
packaging standards
according to
destination market

7. Assumptions
Set catalog
Maximum 5
products with their
respective inner
boxes
Sales
Update product
features on sales
channels
Packaging
Define suppliers of
packaging

8. Resources
Design
Hire an industrial
designer or industrial
design consultant to
establish the most
efficient packaging.
International
Transport
Make an international
transport agreement
for small shipments
Providers
Define suppliers
who offer a balance
between quality
and price

9. Deliverables
Technical Data
sheets
They must include
cost of production,
production capacity,
characteristics.
Transport
agreement
A transport agreement
with a balance between
delivery times and price.
Also payment facilities
for the customer.
Characteristics
of the boxes
Must include
minimum purchase
units, prices and
transportation costs
to La Chamba