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AMY MURPHY +61 408 698 868
amymurphy111@gmail.com
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Career Summary
A strategicmodellerand businessimprovement analystwithoverfifteenyears’experience. Industries include
energy,pharmaceuticals,manufacturing, insurance andgovernment. Passionateadvocate of the renewable
energysector. Expertise infinancial modelling,business cases(NPV andlegal contexts),functional business
analysistofacilitate improvedbusinesssystemsandprocesses.
System Skills
• ExpertMS Excel
- Financial functions (discountedcashflows/NPV/ROI),statistical functions, dataconnections,pivots,
what-if analysis, datamanipulation(matching,v-lookups,indexing, namedranges,indirectformulae)
graphical presentationsincluding‘heatmaps’,‘tornados’,‘walks’.
• SAPBI (Data Warehouse) :super-user,BA,championof change
• SAS,ARIS,MS Project
Strengths
• Logical,practical,sensible–basedinfundamentalsandquantitativeanalyticalmethods
• Abilitytoconnectthe bigpicture withfine technical detail
• Positive teamplayer,everhelpful, witheffective communicationandmotivational influence
Career Highlights
• Builta businesscase evaluationmodelforalarge businesstransformation(>800 $Mil
• Businesscase modellingon many smallerprojectssuchaschannel evaluations,acquisitionsand other
investmentproposals.
• Campaignplanningtool gave increasedinsightintothe NetPresentValue of customers,thusenablingbetter
strategicdecisionmaking. ItalsoenabledMarketingstaff todotheirworkmore effectively(savingmoney)
• Successfullyforecast solarphotovoltaiccustomerpenetrationand feed-involume(KWh) forthe last2
financial years(within5%)
• Small projectsincluding businessprocessimprovements of SAP, SAP Integrationof acquired businesses,data
remediation.
• Enabledreductionof ImportedFinished Inventoryby50% ($20K perannum);reducedmanufacturedfinished
productwrite-offsby approximately.
Professional Experience
OriginEnergy Ltd. Nov 2007 – April 2015
Strategic Modeller;SeniorCommercial Analyst;SeniorBusinessAnalyst

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BusinessCase Modelsand Functional BusinessDecision-makingTools
VariousProjects including:
 Solomodelling(MSExcel) of a businesscase model toevaluateOrigin’smajortransformationproject
 Designandbuildof businesscase modelstoassistStrategywithanumberof acquisitions andbusiness
proposals
 Designandbuildof a CampaignPlanningtool forthe Marketingdepartment. ThistookbasicCampaign
planninginputsandforecastcosts,revenuesandCustomerNetPresentValue.
Key Achievements
 Cleantechnical deliveryof accurate,flexible modelsaroundcomplex businessinformation
 Providedsolutionsthatenabledpeople,thusreducingtime wastage,reducingcosts
 Feedbackfromthe MarketingDirectorwaspositive:“We love yourcampaignmodel”
Forecasting
Responsibilities
 Designandbuildof complete forecasting,budget&strategicplanningmodelsformassmarketelectricityand
gas – customersbysegment, volume, profitandlossandcash flow.
 End-to-endstakeholdermanagement,fromgatheringrequirements,assessingoptions,leadingthe technical
extractmethodforbase data, managingassumptionsasmodel inputs,assistingfinancedepartmentwith
graphical presentationof results(tables,graphs,walks,PVMs)
 Specialistresponsibilityforthe forecastandbudgetingof SolarPhotovoltaicVolumes –a majordriverof
profitabilitydeclineandvolume risk(wholesale hedging) inmassmarketconsumptiontrends
Key Achievements
 The keystakeholders,Finance andMarketing,were well pleasedwiththe budgetprocesses,robustmodels
and qualityof information
 Accuracy of the FY 2013/14 andYTD 2015/16 SolarPV Volumes,Actual versusBudget,within5%
Commercial team support
 Commercial team’sSAPsuper-userandtrainer;businessintelligence anddataminingexpert
 MonthlyP&L reportingof itemsemergingintermsof importance butnotinyetBAU process.
Examples:,DiscountsandSolarPV volumes.(&subsequentB/A assistancetobedinto BAU process)
 Ad-hocdeep-diveprofitanalysisandinvestigation of issues asrequired.
 Design,build&monthlyproductionof adashboardforthe Price ManagementCommittee. Thisgave a view
of integratedmarginforboththe Retail andWholesale divisions - aview previouslyunavailable inOriginat
that productlevel grain. EnabledbetterstrategicdecisionsbyMarketingandPricing. The front-runnerby2
years,I thenassistedthe IntegratedMarginteam (2FTEs in Sydney) tobuildautomatedI.M.reporting
capability.

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 Commercial team’sdelegatedpointof contactforall enquiriesrelatingtomassmarketandC&I electricity
and gas netmargin.
BusinessAnalysis
Responsibilities
 Businessanalysis includingBusinessRequirementsDocumentation, UATandvalidationtesting onlarge scale
projectssuchas the integrationof acquiredbusinessesintoSAP. Alsoattended Finance SteeringGroup
meetings.
 BusinessLeadonsmallerprojects, includingbutnotlimitedto(i) remediationof datagovernance and
businessrules,thenchampionof technical change inSAP (ii)customernumberreporting (iii)Assistance to
extractdata from back-end(iv) RFCsandBRDs for change or fixesrequiredforfinancial reporting
 Rolesvariedinthe SystemsDevelopmentLife Cycle accordingtoproject.
- BusinessProcess - analysis,designand documentation(ARIS)
- Identifyingneedsforbusinessimprovement
- ElicitingBusinessRequirements frombusinesspartners, writingdetialedrequirements documentation,
(RFCs,BRDs)
- Identificationand analysisof options forbusinessimprovement/change
- Change Management– investigationof projectimpacts, engagingandmanagingstakeholders
expectations
- Businesscasingincludingfindingbusinesssponsorship
- WorkingwithBusinessArchitects/SAPspecialiststodesigntechnical solutions(technical specification
documentation)
- User Acceptance Testing,verificationtesting, reviewingthe successof animplementationagainst
targets.
Key Achievements
 Championedadataremediationproject( $5 of a $35 Mil projectwas at risk)
 Greatlyimprovedthe transparency,reliabilityandefficiencyof reportingforexternally-announcedfigures.
Go Figure Pty Ltd Oct 2006 – Nov 2007
Consultant
 Consultingto a general insurance group - forHome,Auto,Caravanand Boat Insurance products
- Improvementof clientdataextraction,manipulation&storage methods.
- Statistical analysisof clientoperational datafortheirexistingforecastmodels
 Consultingtothe QueenslandGovernmentDepartmentof TransportandMain Roads
- Developed front-endforreporting of state-wide ITservice desk service-call resolution.

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SeniorBusiness Analyst Apr 2004 - Oct 2006
NovoNordiskPharmaceuticalsLtd.
NovoNordiskisa Danishmultinational pharmaceutical company withannualRevenue of approximatelyUS$560
Billion. Ranked25th
among 100 bestcompaniestoworkfor in2010 by Fortune,itwas alsonamedthe most
sustainable companyinthe worldby CorporateKnights magazine.
Key responsibilities
 SubjectMatter Expertonglobal rolloutof new ETMS system
 Continual businessprocessreview&improvement,above andbeyond.
 Designof KPI schemesforMarketing, withsubsequentevaluation.
Key Achievements
 ETMS Rolloutwasachievedwithoutlossof businesscontinuity. Thiswasensuredby(i) 3weeksspentin
Copenhagentotrouble-shoottechnical issues specifictothe Australiandivisionand(ii) trainingof the
Australiansalesteam(50+ people)priortolaunch(iii) assistance tosalesteampostlaunch.
Cryovac Australia Pty Ltd. Jan 2001 – Apr 2004
BusinessAnalyst
Cryovacdeliverspackagingsystemsandmaterialstothe foodmanufacturingindustry. It specialises in maximising
the shelf life &marketappeal of freshproduce. It has been the strong market leader in Australia since the 1950s.
Responsibilities
 ProfitabilityAnalysis &Reporting,especiallyprice-volume-mix analysis
 Pro-active playerincross-functional BusinessImprovement Projects
 ImplementedSalesForecastingsystem (SAP)
 BusinessSubjectMatterExpertonglobal SAP ERProllout;post implementationasuper-userandtrainer
 Designandbuildof variousSAPfront-endreports,plusMSExcel frontends(dashboards)thatinterfaced.
 Businesscase modellingof proposedventures –legal &discountedcash-flow contexts (NPV).
 Designand reportingof employeeIncentiveScheme for10 MarketManagers and 55 salesmanagers.
Key Achievements
 ImplementedaCustomerNetprofitabilityreportingtool which gave visibilitytothe Marginsnetof
discountsand equipmentcontracts. Was thenbuiltinto salesKPIs.
 ReducedimportedFinishedInventoryby50% (inexcessof $20K); alsoreducedmanufacturedfinished
productwrite-offs. Thiswasachievedviathe combinedinitiativesof (i) implementingsalesforecastingin
SAP,(ii) developmentof inventorydashboardand(iii)incentivisingsalestoreduce inventory/write-off cost
component.
Qualifications
Bachelorof AppliedScience(Agriculture) VCAH
Interests
Gardening, mountain biking,cooking&communityvolunteering
References available upon request