The document discusses how salespeople can become trusted advisors to buyers through a well-designed sales enablement strategy. It states that such a strategy can provide salespeople with resources like content, tools, training, and coaching to help them have informed conversations with buyers and provide valuable insights. Specific elements of an effective strategy mentioned include understanding buyer needs, focusing on providing value to buyers, making content easy to find and up-to-date. The strategy should be measured to see what is working and ways to improve results.
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1. @amyfranko
Amy Franko
36m · · Edited
How to Become a Trusted Advisor: A Sales Enablement Strategy
In today's business world, where buyers are more informed and
empowered than ever before, it's more important than ever for
salespeople to be seen as trusted advisors. This means going beyond
simply selling products or services to providing valuable insights and
guidance that help buyers achieve their goals.
A well-designed sales enablement
strategy(gab.com/amyfranko/posts/110971182863283228) can help
salespeople become trusted advisors by providing them with the
resources they need to be successful. This includes things like:
Content: Sales enablement content can provide salespeople with the
information they need to have informed conversations with buyers. This
content can include things like white papers, case studies, and blog
posts.
Tools: Sales enablement tools can help salespeople be more productive
and efficient. This includes things like CRM systems, lead scoring
software, and sales forecasting tools.
Training: Sales enablement training can help salespeople develop the
skills they need to be successful. This training can cover topics like sales
objection handling, negotiation, and closing techniques.
Coaching: Sales enablement coaching can help salespeople apply the
skills they have learned and to improve their performance. This
coaching can be done by a sales enablement professional or by a sales
manager.
By providing salespeople with the right resources, a sales enablement
strategy can help them become trusted advisors who build long-term
relationships with buyers.
Here are some specific tips for creating a sales enablement
strategy that will help your salespeople become trusted
advisors:
Start with the buyer: The first step is to understand the needs of your
buyers. What are their challenges? What are their goals? Once you
understand their needs, you can tailor your sales enablement strategy
to address them.
Focus on value: Your sales enablement content should provide value to
buyers. This means going beyond simply selling products or services to
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2. providing insights and guidance that will help them achieve their goals.
Make it easy to find: Your sales enablement content should be easy
for buyers to find. This means organizing it in a way that makes sense
and making it available through multiple channels.
Keep it updated: Your sales enablement content should be kept up-to-
date with the latest information. This will ensure that buyers have
access to the most accurate and relevant information.
Measure the results: It's important to measure the results of your
sales enablement strategy to see what's working and what's not. This
will help you make necessary adjustments to improve your results.
By following these tips, you can create a sales enablement strategy that
will help your salespeople become trusted advisors who build long-term
relationships with buyers.
The keyword "Sales Enablement Strategy" is mentioned in the
following sentences:
1. "A well-designed sales enablement strategy can help salespeople
become trusted advisors by providing them with the resources they
need to be successful."
2. "By providing salespeople with the right resources, a sales
enablement strategy can help them become trusted advisors who build
long-term relationships with buyers."
3. "Here are some specific tips for creating a sales enablement strategy
that will help your salespeople become trusted advisors."
Source: amyfranko.com/sales-strategy-becoming-a-trust…
Amy Franko on Gab: 'Sales Enablement Strategy: How to Help Your
Team …'
Amy Franko on Gab: 'Sales Enablement Strategy: How to Help Your Team Sell
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