Doing your best design work doesn’t mean anything if you cannot sell it. Even though we’d all much prefer putting our efforts into actual design work, convincing stakeholders to adopt your design ideas is not an optional skill. It is an integral part of the job. Speaker: Liang Hiah is a user experience designer with a background in human factors and engineering psychology. At Nedap Healthcare, he is responsible for the UX of the electronic health record system. His work involves running a lot of user studies with doctors and nurses, and translating those results into concepts and interactions.