1. AMRUTHA SREERAMARAJU
Email ID: s.amrutharaju@gmail.com
Contact No.: +91-8867678041
Career Objective:
Management and Technology graduate seeking a position in the global arena for understanding business change
needs, assessing the impact of those changes, capturing, analyzing and documenting requirements with continuous
development of professional skills and an ability to work as a key player in challenging and creative environment.
Experience Summary:
 Currently working as Business Analyst in Opteamix from past six months.
 Three years and four months’ experience as Business/Portfolio Analyst in Thomson Reuters, Bangalore.
 Six months’ experience at Diago, UK as a Business Plan Developer for their new business Signshaper.
Job Description:
As part of the Business Analyst in Opteamix, I am responsible for analyzing an organization or business domain and
documentsitsbusinessorprocessesorsystems,assessingthe businessmodel oritsintegrationwithtechnology.Also,
I play a major role in strategic planning, business model analysis, process design and systems analysis.
Essential Day-to-Day Responsibilities:
 To document the business process by identifying the requirements.
 Preparing excellent documentation on business requirements.
 Handling various activities of the project like information gathering, analyzing the information gathered,
documenting the functional or business requirements.
 To make the Test plan for the testing team.
 To do the User acceptance testing in the final project.
 Preparing Process flow diagram & other UML diagrams using Microsoft Visio.
 Conduct project meetings successfully by coordinating all users and technical staff.
Academic Profile:
 Merit in MBA (Finance and IT) from Leeds Metropolitan University, UK.
 B.tech (InformationTechnology) fromSree VidyanikethanEngineering College affiliatedto JNTU University.
Technical Skills:
 Expert in various tools as OOD Visual Basic, MS Office.
 Internet Savvy.
Project Details:
Project: Effective Business plan for Signshaper( Diago)
Role: Project Leader
Description:
Diago is a rapidly growing product design and development business. The business is working on a new proposition
that could greatly benefit from a market research and business modeling project. It's a web-based custom
manufacturing start-up that would be both a disruptive and sustaining innovation.

2. Signshaper.comisanonline signartworkanalysis,quotationandmanufacturingtechnology. They are lookingforthe
best ways to develop a business to exploit this technology. Signshaper.com is to the signage world, what
photobox.com is to the photograph printing world.
The businesswouldlike toevaluate the newwebbasedtool thathas beendevelopedandtestitwitha cross section
of customers that are expected to use it to suggest any improvements that can be made to its operation.
The business would like to create, analyze, evaluate and select one or more business models to best exploit the
technology. We have done research and developedabusinessplanmodel withrespectto each model’sinvestment
requirements, cash flow, growth, marketing, and sales potential.
From the research done for the project, the following are the suggested solutions.
Solution1:targetingonthe local outlets,small-chainrestaurantsandcommonpeopletillitestablishesitsownmarket
in the signage industry.
Solution 2: subcontracting with the existing signage companies for printing the signs to avoid excess investment of
machinery
Solution 3:promotingthe websitethroughsocialnetworkingwebsitessuchasface book,twitter etc. andbyusingSEO
(Search Engine Optimization) tool to prioritize the website for the existing customers.
Responsibilities:
 Contributed major part in developing a Research Proposal.
 Distributed work among the team members effectively.
 Collected secondary data for research from journals and newspapers.
 Visited and Conducted interviews for the existing Signage companies.
 Refine the available technologies and finalized SPSS tool for data analysis.
 Continuously followed up team member’s work and managed effective timelines.
 Motivated team members for their maximum effort.
 Took the responsibility in preparing the final report.
 Formulated a Solution to the business plan success of Sign shaper.
Personal Information:
Passport No : H4555900
Date of Birth : 2nd
June 1988
Nationality : Indian
Hobbies : Reading Books, Listening Music, Cooking.
Languages Known : English, Hindi, Kannada and Telugu.
Declaration:
I hereby declare that the information furnished above is true and correct to the best of my knowledge.
Date : 11-27-2016
Place : Bangalore, India (Amrutha S)