The document analyzes 9,669 apps from the Google Play Store across several parameters. It finds that family, games, and tools are the most popular app categories. Arts/Design, Books/Reference, Education and Events have the highest ratings while Dating, Video Players, Tools and Lifestyle have the lowest. Most apps are free to download and $0.99 to $4.99 is the optimal price range for paid apps. Communication, Tools and Productivity apps have the highest downloads. Health/Fitness apps receive more positive user reviews than other categories like Games and Family.

1. GOOGLE
PLAYSTORE
GOOGLE PLAY’S MARKETPLACE AND THE HABITS OF ANDROID USERS
A REPORT BY AMA CONSULTING GROUP
DISCLAIMER : THE TESTS CONDUCTED ARE STRICTLY FOR STUDY & LEARNING PURPOSE.
THIS REPORT IS PURELY FOR ACADEMIC PURPOSE AND NOT FOR MONETARY GAINS.
DATASET SOURCE - KAGGLE
DATASET YEAR - 2017 Google Playstore Data
IMAGE SOURCE - Google Images

2. OUR CORE VALUE
To display information and understanding of knowledge, industries
and business trends into value for our firms' clients, our individuals
and also the capital markets.

3. REPORT VALUE
According to a new report from App Annie Google Play
has garnered more than twice the downloads of the iOS
App Store, attaining a 70 percent share of worldwide
downloads in 2017. To further explore the trends,
possibility and capability of the platform we have
worked on this report to examine the state of Google
Play’s marketplace and the habits of Android users.

4. We anaylsed 9,660 on the following parameters
 App
 Category
 Rating
 Reviews
 Size
 Installs
 Type
 Price
 Price of the app
 Content Rating
 Genres
 Last Updated - Date when the app was last updated on Play
Store
 Current version of the app available on Play Store
 Min required Android version
QUANTITY OF DATA
ANALYSED
9,669

5. TRENDING APPS
ON GOOGLE PLAY
2018/19
Next product
01
FAMILY 18.2%
02
GAMES 10.6%
03
TOOLS 7.8%

6. APPS ON
GOOGLE PLAY
FALL
UNDER
CATEGORIES
04
MEDICAL 4.3%
05
BUSINESS 4.2%
ART AND DESIGN
AUTO AND VEHICLES
BEAUTY
BOOKS AND REFERENCE
BUSINESS
COMICS
COMMUNICATION
DATING
EDUCATION
ENTERTAINMENT
EVENTS
FAMILY
FINANCE
FOOD AND DRINK
GAME
HEALTH AND FITNESS
HOUSE AND HOME
LIBRARIES AND DEMO
LIFESTYLE
MAPS AND NAVIGATION
MEDICAL
NEWS AND MAGAZINES
PARENTING
PERSONALIZATION
PHOTOGRAPHY
PRODUCTIVITY
SHOPPING
SOCIAL
SPORTS
TOOLS
TRAVEL AND LOCAL
VIDEO PLAYERS
WEATHER

7. AVERAGE RATING
4.19
Google is increasing the weight of more recent app
reviews when calculating an app’s average Play store
rating. Recent news states that Freshness will matter
more, Instead of a lifetime cumulative value, the new
average will be recalculated to give more weight to the
most recent ratings.

8. 1
Rating across category is close or above
average of 4.19
APP RATING ACROSS CATEGORY
2
Best performing app category - Arts and Design, Books
and References, Education, Events, Personalization
3
Least performing app category – Dating, Video
Players, Tools, Maps and Navigation, Lifestyle.

9. SIZE OF APP VS RATING OF THE APP
REVERSE IS TRUE
Bulky apps have better rating on
Google Play
NO IMPACT
Size of app has no impact on the
rating of the app

10. BULKY APPS
Entertainment
Social
Game
Health and Fitness
House and Home
Family

11. FREE APPS VS
PAID APPS
9669
Most of the 9669 apps which
were analysed were free
7.7%
Of the 9669 apps were
following paid model
FREE MODEL PAID MODEL

12. 182FAMILY
CATEGORIES
THAT OFFER
PAID APPS
83MEDICAL
81PERSONALIZATION 78TOOLS
82GAMES

13. $0.99 - $4.99
Is the optimal price range for paid apps
PAID APP
PRICE RANGE
$100 - $400
High priced apps belong to the category of
Family, Finance and Lifestyle
$50-$80
Most medical apps are priced within this range.
Family and Medial apps are bit expensive from
others
$0.99 $2.99 $1.49 $1.99 $3.99 $4.99
PAID APPS 145 124 46 73 57 70
0
20
40
60
80
100
120
140
160
No.OFPAIDAPPS
COST

14. 100,000,000+
downloads milestone has been
crossed by only 187 apps
1,000,000,000
downloads milestone has been
crossed by only 20 apps
500,000,000+
downloads milestone has been
crossed by only 24 apps
Communication followed by Tools
and Productivity have the highest
number of app downloads

15. USERS
PREFER
IN-APP ADS
RATHER
THAN
PAID APPS
FREE APP
IS ATTRACTIVE TO
APP USERS

16. APP USER
REVIEWS
Health and Fitness category gets more
number of positive feedbacks than other
popular categories like Game and Family

17. TARGET
AUDIENCE
75%+ Google Play App target audience is everyone,
20% apps are specially targeted at teens, the
dominant categories are Game apps and Family apps.
The least targeted audience are Adults only 18+

18. 10%
Latest version
Almost 10% of the apps are on the
higher version of the android
software
HALF OF THE APPS
ARE OUTDATED
50% of the apps are on the
initial version of the android (1.0
– 3.0).
Books and References
and Communication
50% of apps of Books and
References and Communication are
on most updated compared to other
category
50%
50%
ANDROID
VERSIONS
VS
VARIOUS
CATEGORY
LACK
FREQUENT UPDATES
Most apps are not updated as per
latest version of android.

19. USER RATING
AND APP
INSTALLS
Users depend on rating of the app which leads to
more number of app installation. This trust factor is
vital. Active users tend to leave user review. A
simple prompt to leave user review is a great way to
grow app userbase.

20. CONCLUSION
 Our report concludes that Family, Game and Tools are the three most popular categories.
 Rating across category is close or above average of 4.19
 Best performing app category - Arts and Design, Books and References, Education, Events, Personalization
 Least performing app category – Dating, Video Players, Tools, Maps and Navigation, Lifestyle
 Size of app has no impact on the rating of the app
 92.7% of the apps analysed follow Free model
 Family app has the most number of paid apps
 $0.99 - $4.99 - Is the optimal price range for paid apps
 Communication followed by tools and productivity have the highest number of app downloads
 Free app is attractive to app users
 Health and Fitness category gets more number of positive feedbacks
 Most App target audience is everyone
 Least targeted audience are Adults only 18+
 Users depend on rating of the app which leads to more number of app installation.

21. CONTACT
US
AMA CONSULTING GROUP
theamaconsultinggroup@gmail.com
 Amrita Sarkar
 Meenal Agrawal
 Ankita Mishra