All information are pertinent to the month of September 2016

1. BRITANNIA INDUSTRIES
PRESENTED BY- AMLAN GHOSH
PGDM SECTION-3
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2. BACKGROUND
• The owner of Britannia Industries is Mr. Nusli N Wadia.
• Registered Office: 5/1A, Hungerford Street, Kolkata - 700 017.
Executive Office : Prestige Shantiniketan, The Business Precinct,Tower C,
16th & 17th Floor, Whitefield Main Road, Mahadevpura Post, Bangalore-
560048.
• The latest Net Sales for the year ended on 31st March 2016 stands to be
7868.89Cr. Compared to 7100.46Cr on 31st March 2015.
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3. Contd..
• The market capital for Britannia Industries as on 12/9/2016 is
Rs. 41,012.68Cr.
• The Net Profit for the year ended on 31st March 2016 stands to be
749.09Cr. Compared to 622.41Cr on 31st March 2015.
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4. 4
Date History
1892 Established in Kolkata with an investment of Rs. 295
1918 The company was incorporated on 21st March, as a Public Limited Company.
1921 The company obtained a priority of certificate and imported new machinery thereby
becoming the first biscuit company in India to install and run a gas oven plant.
1924 A new factory Estd. in Kolkata. In the same year company became a subsidiary of
Peek,Frean&Co.Ltd, U.K.
1939-45 95% of Company's production capacity was diverted to produce service biscuits on
account of WWII
1954 The development of high quality and wrapped bread in India was pioneered by the co.
1955 Britannia launches the bourbon biscuits in India
1963 Britannia Cakes hit markets.
1978 Indian share holding in the company crosses 60%
1979 w.e.f 3rd October, the name for company was changed from the Britannia Biscuit Co. Ltd
to Britannia Industries Ltd.
1980 The company signed a 10 year tech. collaboration with Nebico Pvt Ltd, Nepal for know
how of manufacturing, packaging, marketing etc
1986 Good Day launched. Met with a good response.

5. 5
Date History
1989 The Executive office moves to Bangalore. The brand Pure Magic was launched.
1990 Launched Milk Bikis & other flavors to the Pure Magic Brand
1993 Wadia Group acquires a claim in the company and becomes an equal partner with Group
Danone. Launches little hearts & 50-50.
1994 Annual Production crosses 1 lakh tonne of biscuits
1997 Launches its diary products
1999 Launches its brand of flavored milk
2001 Acknowledged No.1 food brand in India by Economic Times
2002 Enters into a JV with Fonterra Cooperative Group, New Zealand. Appoints new COO
Nikhil Sen
2005 Relaunches Tiger Brand.
20011 Received Most Respected Company Award 2011 by Business World
2012 Awarded Global Performance Excellence Award(GEPA) by Asia Pacific Quality
Organization

6. Share holding pattern of the company
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50.74
12.56
3.12
11.87
21.7
Percentage of shares
Bodies Corporate
Institutions(MF/FPI/FPB)
Insurance Companies
Foreign Institutional
Investors
Non-Institutions

7. Share holding pattern of the company
• Share holding pattern of promoter & promoter’s group.
Name of Share holder No. of
shareholder
No. of equity
shares
% of
shareholding
Individuals
1 Ness N. Wadia (Indian) 1 4551 0.00
2 Nusli N. Wadia (Foreign) 1 2250 0.00
Bodies Corporate
1 Associated Biscuits
International Limited
2 53904500 44.93%
2 Dowbiggin Enterprises 1 1392510 1.16%
3 Nacupa Enterprises 1 1392510 1.16%
4 Spargo Enterprises 1 1392510 1.16%
5 Valletort Enterprises 1 1392510 1.16%
6 Bannatync Enterprises 1 1391555 1.16%
Total 8 60872896 50.74%
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8. Share holding pattern of the company
• Share holding pattern of Public Shareholders
Name of Share holder No. of
shareholder
No. of equity
shares
% of
shareholding
Institutions
1 Mutual Funds/UTI 157 7293850 6.08
2 Foreign Portfolio Investors 182 7429685 6.19
3 Foreign Portfolio Banks 35 352844 0.29
Insurance Companies
1 LIC 3 1750830 1.46
2 GIC 1 1236125 1.03
3 Others 8 760137 0.63
Foreign Institutional Investors
1 Arisaig Partners pvt ltd 1 3531876 2.94
2 Others 119 10715602 8.93
A. Sub- Total 506 33070949 27.56%
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9. Share holding pattern of the company(Contd.)
Name of Share holder No. of
shareholder
No. of equity
shares
% of
shareholding
Non-Institutions
1 Individuals (upto rs.2lahks) 79394 17898939 14.92
2 Individuals (more than
Rs.2lahks)
17 2822616 2.35
3 NBFC registered with RBI 12 251914 0.21
4 Bodies corp 1519 3981799 3.32
5 Trust 37 325411 0.27
6 NRI 2237 665257 0.55
7 Clearing Members 226 86019 0.07
8 Foreign National 1 15 0.00
B Sub- Total 83443 26031970 21.70
Total(A+B) 83949 59102919 49.26%
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10. PROFIT & LOSS A/C
Profit & loss A/c of Britannia Industries
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11. Management of the company
• Managing Director of Britannia Industries – Varun Berry.
• Qualifications –
1. Bachelor of Engineering, Mechanical, Punjab Engineering College
2. Masters of Business Administration, Universal Business School
3. IMD Business School, Leadership Development Program
4. University of Pennsylvania - The Wharton School, Strategic Management for
General Managers
• Work Experience
1. Managing Director, Britannia Industries Limited
2. CEO, PepsiCo Foods India
3. Chief Executive Officer - International Dairy & Juice ,PepsiCo International
4. Country Manager – Philippines PepsiCo Inc.
5. COO – Vietnam PepsiCo Inc
6. Market Unit General Manager, PepsiCo India
7. Marketing Manager, Unilever India - Brooke Bond India Ltd
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12. Business Model of the company
• PRODUCT PORTFOLIO
BISCUITS BREADS
DAIRY CAKES & RUSKS
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13. Business Model of the company
• Target Customers of the company-
1. The company's strategy is designed to attract new consumer
segments and widen its consumer base with its well packaged low
priced offerings.
2. Different products for different age groups for example tiger and
treat for kids, little hearts for youths and good-day for elders.
3. Britannia targets all age group through variety of products i.e. it uses
age wise segmented marketing.
• Raw Materials reqd. by company
Flours, Palm Oil & fats, Milk, Laminations, Sugar, cream.
• Manufacturing facilities
Britannia already has manufacturing units in Bihar, Orissa ,Tamil
Nadu, Kolkata, Delhi, Chennai, Mumbai and Uttarakhand.
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14. Business Model of the company
• Distribution Strategy:-
1. Britannia follows the FMCG channel of distribution.
2. These distributors at select locations are responsible for handling dealers and
retail showrooms.
3. Modern trade channels like super markets handled directly by the company.
4. The distribution channel follows breaking the bulk where in large amounts are
transferred from factory to C&F, from C&F to distributor and then forward to
retailers and dealers.
5. The distribution in urban areas is good but the rural penetration of the
company is still less because of the challenges of distribution in rural area.
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15. Competitors
Britannia stands out to be the market leader with an advantage of 0.5% over
Parle India pvt ltd. While ITC Foods has a market share of 11%. Rest 44% of
The market is held by players like horlicks, anmol etc
15
28
27.5
11
44
Market share
Britannia
Parle
ITC
Others

16. SWOT ANALYSIS
• Age based product segmentation
• Has a strong brand nameSTRENGTHS
• Requires high Investment in advertising
• Has a single value share in premium
segment
WEAKNESSES
• Still has unexplored rural markets
• Has an edge over consumer with a
diversified product range
OPPORTUNITIES
• ITC foods, Parle India, Cadbury
• Change in consumer taste & preferencesTHREATS
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17. THANK YOU
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