"TAFE is an Indian tractor major incorporated in 1960 at Chennai. The third-largest tractor manufacturer in the world and the second largest in India by volumes, TAFE has been powering farms in over 100 countries, including developed countries in Europe and the Americas.

1. TAFE
url: https://www.tafe.com/

2. About Us
TAFE – Tractors and Farm Equipment Limited, is an Indian tractor major incorporated in 1960 at
Chennai, with an annual turnover of INR 93 billion (2014-15). The third-largest tractor manufacturer
in the world and the second largest in India by volumes, TAFE wields about 25% market share of the
Indian tractor industry with a sale of over 150,000 tractors (domestic and international) annually.
TAFE's partnership with AGCO Corporation and the Massey Ferguson brand for over
58 years is a stellar example of its commitment to building long-term relationships
with its stakeholders, through fair and ethical business practices. TAFE is also a
significant shareholder in AGCO Corporation, USA – a US $9.4 billion tractor and
agricultural equipment manufacturer.

3. Our Vision
The philosophy that drives TAFE was first
enunciated by its CMD in 1992. "To us in
TAFE, Excellence is not something that we
engineer, inspect and input into our
tractors. It is an innate desire to attain the
best that comes from within each of us. It
defines our lives at work and at home and
ripples out into the world around us"
(Source: Corporate Film-1992).
To achieve the distinction of being the first
choice among the farming community of
India and ensure a growing presence in
international markets through setting
leadership standards of performance and
customer care in the agricultural
machinery business.

4. Core Values
TAFE's core values define our beliefs, principles and practices.
It outlines the conduct of business in our everyday lives,
dictates our overarching vision and corporate strategy.
The new core values logo is a symbolic depiction of progress,
energy and integrity. It vividly portrays the value sets practiced
within the organization.
The outer wheel indicates enduring progress and the inner
chakra infuses whorls of energy that permeate the entire
organization. The inner white space attributes justice and
fairness, the perfect canvas for inscribing our values.

5. CUSTOMER
QUALITY
PEOPLE
TRUST
ETHICS
ENVIRONMENT
CHANGE

6. Financials
TAFE's financial track record is one of consistent profit
making, prudent fund management and sound corporate
governance. TAFE sets industry standards for various
performance parameters like inventory turns and Returns
on Capital Employed (ROCE). Among the least leveraged
companies in this industry, most of TAFE's expansion plans
are financed through internal accruals leading to
exceptional ratings by acclaimed credit rating agencies.

7. TRACTOR SALES VOLUME
1,50,154
1,70,559
1,42,367
1,48,000
1,14,559
Sales in Unit
Series 1

8. NET TURN OVER
0
20,000
40,000
60,000
80,000
1,00,000
1,20,000
2014-15 2013-14 2012-13 2011-12 2010-11
* In INR Million

9. Products
Farm Machinery
Massey
Ferguson
Tractors
Eicher
Tractors
TAFE
Tractors
IMT Tractors Harvesters
Implements
Agro
Engines
Engines &
Silent
Gensets
Gears
Engineering
Plastics
Batteries
Hydraulic
Pumps
Hydraulic
Cylinders

10. Corporate Citizenship
If corporate social responsibility is a yardstick to measure a company's
commitment to improve society in an effective and sustainable manner,
then TAFE is a trailblazer. For years before the term became the
regular parlance of corporate conversations, TAFE had, with its
empathetic founder Mr. S. Anantharamakrishnan, instilled a sense of
caring and sharing at the very core of its business practice. The
importance that ‘J’ - as he was affectionately called, placed on
education, matched with his vision for affordable and quality
healthcare; manifested in the Sri Paramakalyani hospital and school
which became the edifice on which the Amalgamations Group and
TAFE's CSR initiatives rested in the early 1960's and burgeoned
thereafter.

11. J Farm
JFarm's support to the farming community has included the launch of large varieties of rice; the notable ones
being J13 - a super fine rice variety, J66 - an ultra-short duration variety, J18 - a super fine organic variety, JR21
and JR22 - high yielding varieties, and the successful model implementation of dry cultivation of mango. These
varieties have found wide-scale adoption across hundreds of thousands of acres of farm land. JFarm has
supported farmers by providing farm advisory services using radio, television, news articles, publications and
farm journals, participation in seminars and symposia by government institutions and personal interaction through
farm visits and farmer visits to JFarm. It has also established and manages a multilingual portal for the benefit of
farmers. It disseminates valuable information on pests and diseases, cultivation of medicinal and aromatic crops,
forest trees, trends in the use of farm implements and equipment, rainfall data etc.

12. Thank You