MindCanvas  Reimagine what online user research can be..
MindCanvas  is a research service that empowers designers to make product design decisions quickly & convincingly…
<ul><li>MindCanvas is.. </li></ul><ul><ul><li>web based research solution </li></ul></ul><ul><ul><li>for high quality rese...
Death by HTML….. HTML surveys – mainstay  of online research worldwide HTML – boring, cumbersome, ‘click & wait’  Product ...
MindCanvas interpretation
Why we built MindCanvas.. <ul><li>Qualitative research is great, takes a lot of time </li></ul><ul><li>Online tools suck, ...
Guiding principles… <ul><li>Online data collection </li></ul><ul><ul><ul><li>users should enjoy giving design feedback </l...
MindCanvas Research  GameLike  Elicitation  Methods Data Mining & Statistical Analysis Interactive Visualizations <ul><li>...
GameLike Elicitation Methods (GEMs) <ul><li>GameLike Elicitation Methods </li></ul><ul><ul><li>online surveys do not engag...
MindCanvas focuses on the mind <ul><li>Inspiration from cognitive anthropology, psychology, market research </li></ul><ul>...
<ul><li>Another demo for Gamelike Elicitation Methods  </li></ul><ul><li>ClosedSort </li></ul><ul><ul><li>Categorize items...
Rich Interactive Visualizations <ul><li>Large datasets need statistical analysis & data mining </li></ul><ul><li>Visualiza...
Technology powering MindCanvas… <ul><li>Rich Internet Application  </li></ul><ul><ul><li>“ Enterprise-Level” Flash  </li><...
Where MindCanvas could help… <ul><li>Web Product Development </li></ul><ul><ul><li>prioritizing features / outcomes users ...
MindCanvas - current & future…. <ul><li>Current Research Methods </li></ul><ul><ul><li>OpenSort :  Dendogram, VocabularyBr...
<ul><li>usability & user experience professionals </li></ul><ul><li>information designers, interaction designers </li></ul...
Thank You !!! url  :  www.themindcanvas.com email  :  [email_address]
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MindCanvas- Reimagine what online user research can be

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My presentation at BarCampDelhi in March06

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  • MindCanvas- Reimagine what online user research can be

    1. 1. MindCanvas Reimagine what online user research can be..
    2. 2. MindCanvas is a research service that empowers designers to make product design decisions quickly & convincingly…
    3. 3. <ul><li>MindCanvas is.. </li></ul><ul><ul><li>web based research solution </li></ul></ul><ul><ul><li>for high quality research </li></ul></ul><ul><ul><li>uses gamelike methods for collecting design feedback from users </li></ul></ul><ul><ul><li>packs the findings into intuitive visualizations </li></ul></ul><ul><ul><li>rapid turnaround times </li></ul></ul>
    4. 4. Death by HTML….. HTML surveys – mainstay of online research worldwide HTML – boring, cumbersome, ‘click & wait’ Product design based on data from bored users clicking through HTML surveys like mechanical robots Why use HTML in the age of GoogleMaps, Flikr & Ipods Feature Prioritization Study
    5. 5. MindCanvas interpretation
    6. 6. Why we built MindCanvas.. <ul><li>Qualitative research is great, takes a lot of time </li></ul><ul><li>Online tools suck, get used anyway </li></ul><ul><li>Business stakeholders respond to quantitative analysis & large sample sizes </li></ul><ul><li>Deliverables do not cater to designers </li></ul><ul><li>Research findings remain locked up with analyst </li></ul>Design Research Process Data Collection Analysis Reports/Findings Inefficiencies
    7. 7. Guiding principles… <ul><li>Online data collection </li></ul><ul><ul><ul><li>users should enjoy giving design feedback </li></ul></ul></ul><ul><ul><ul><li>simple, intuitive research methods </li></ul></ul></ul><ul><ul><ul><li>ability to collect data even from non tech-savvy users </li></ul></ul></ul><ul><li>Analysis </li></ul><ul><ul><li>designers should not need to know any statistics </li></ul></ul><ul><li>Findings </li></ul><ul><ul><li>present to business stakeholders via user-friendly, intuitive deliverables </li></ul></ul>
    8. 8. MindCanvas Research GameLike Elicitation Methods Data Mining & Statistical Analysis Interactive Visualizations <ul><li>mix of proprietary, off- the-shelf & open source APIs and algorithms </li></ul>
    9. 9. GameLike Elicitation Methods (GEMs) <ul><li>GameLike Elicitation Methods </li></ul><ul><ul><li>online surveys do not engage people </li></ul></ul><ul><ul><li>games are fun! everybody loves to play games </li></ul></ul><ul><ul><li>frame questions into gamelike tasks; use tasks rather than simple self-report </li></ul></ul><ul><ul><li>allows you to ask complex questions & get complex answers </li></ul></ul><ul><ul><li>gamelike elements - interactive animations, visuals, screen build up, </li></ul></ul><ul><ul><li>graphics, sounds </li></ul></ul>
    10. 10. MindCanvas focuses on the mind <ul><li>Inspiration from cognitive anthropology, psychology, market research </li></ul><ul><li>Capture users’ thoughts & feelings by use of associative methods </li></ul><ul><li>Explore the subjective, the implicit & the unconscious </li></ul><ul><li>Users ‘do’ instead of ‘tell’ ; bridges gap between what people say & what they do </li></ul>Mental Models Preferences Language
    11. 11. <ul><li>Another demo for Gamelike Elicitation Methods </li></ul><ul><li>ClosedSort </li></ul><ul><ul><li>Categorize items in a predetermined hierarchy </li></ul></ul><ul><ul><li>Used extensively in information architecture </li></ul></ul>Typical ClosedSort Interface
    12. 12. Rich Interactive Visualizations <ul><li>Large datasets need statistical analysis & data mining </li></ul><ul><li>Visualizations-to-go </li></ul><ul><ul><li>say goodbye to pie-charts, bar graphs etc </li></ul></ul><ul><ul><li>interactive visualizations based on contemporary designs </li></ul></ul><ul><ul><ul><li>adjust with slides & knobs !!! </li></ul></ul></ul><ul><ul><li>get ‘helicopter view’ as also allow ‘deep dive’ </li></ul></ul><ul><ul><li>visualization-to-go (self-contained .swf files can be emailed, shared, embedded into PowerPoint ) </li></ul></ul>
    13. 13. Technology powering MindCanvas… <ul><li>Rich Internet Application </li></ul><ul><ul><li>“ Enterprise-Level” Flash </li></ul></ul><ul><ul><li>1000s of lines of ActionScript code </li></ul></ul><ul><li>AJAX UI for Client tools </li></ul><ul><ul><li>Still under development </li></ul></ul><ul><li>Server: XML over HTTP </li></ul><ul><ul><li>Xml, java, SQL </li></ul></ul>
    14. 14. Where MindCanvas could help… <ul><li>Web Product Development </li></ul><ul><ul><li>prioritizing features / outcomes users care about </li></ul></ul><ul><ul><li>initial understanding of domain from user’s perspective & vocabulary </li></ul></ul><ul><li>Information Architecture </li></ul><ul><ul><li>understanding how people think for information design </li></ul></ul><ul><ul><li>design, test & validate information architecture </li></ul></ul><ul><li>Product & Brand Positioning </li></ul><ul><ul><li>- understanding how people think about your product & brand </li></ul></ul>
    15. 15. MindCanvas - current & future…. <ul><li>Current Research Methods </li></ul><ul><ul><li>OpenSort : Dendogram, VocabularyBrowzer, SimilarityBrowzer </li></ul></ul><ul><ul><li>TreeSort : ClusterBrowzer, SimilarityBrowzer </li></ul></ul><ul><ul><li>Divide-the-Dollar : WeightMap </li></ul></ul><ul><ul><li>FreeList : ListMap </li></ul></ul><ul><ul><li>Utility Questions : MultipleChoice, EssayType </li></ul></ul><ul><li>Upcoming Methods </li></ul><ul><ul><li>address every stage of the design cycle </li></ul></ul><ul><ul><li>MenuTrace, MindMontage, LikertSort, ImageAnnotate, ClickPath </li></ul></ul><ul><li>Upcoming Visualizations </li></ul><ul><ul><li>OnionMap, CategoryMatrix, MDS </li></ul></ul><ul><li>Also looking at the mobile space </li></ul>
    16. 16. <ul><li>usability & user experience professionals </li></ul><ul><li>information designers, interaction designers </li></ul><ul><li>user interface designers </li></ul><ul><li>product/brand managers </li></ul>Who could use MindCanvas…
    17. 17. Thank You !!! url : www.themindcanvas.com email : [email_address]

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