MindCanvas- Reimagine what online user research can be

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Amit Ranjan

My presentation at BarCampDelhi in March06

Technology Business

MindCanvas Reimagine what online user research can be..

MindCanvas is a research service that empowers designers to make product design decisions quickly & convincingly…

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Death by HTML….. HTML surveys – mainstay of online research worldwide HTML – boring, cumbersome, ‘click & wait’ Product design based on data from bored users clicking through HTML surveys like mechanical robots Why use HTML in the age of GoogleMaps, Flikr & Ipods Feature Prioritization Study

Why we built MindCanvas.. ,[object Object],[object Object],[object Object],[object Object],[object Object],Design Research Process Data Collection Analysis Reports/Findings Inefficiencies

Guiding principles… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MindCanvas Research GameLike Elicitation Methods Data Mining & Statistical Analysis Interactive Visualizations ,[object Object]

GameLike Elicitation Methods (GEMs) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MindCanvas focuses on the mind ,[object Object],[object Object],[object Object],[object Object],Mental Models Preferences Language

[object Object],[object Object],[object Object],[object Object],Typical ClosedSort Interface

Rich Interactive Visualizations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Technology powering MindCanvas… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Where MindCanvas could help… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MindCanvas - current & future…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],Who could use MindCanvas…

Thank You !!! url : www.themindcanvas.com email : [email_address]

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