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1. The History Of Mike Shinoda
• Mike Shinoda with Linkin Park.
• Linkin Park, The Image.
• How did Linkin Park use the music videos to
promote the band.
• Fort Minor, The Image.
• How Fort Minor use the music videos to
promote the band?
• Similarities and Differences between Linkin Park
and Fort Minor.
2. Linkin Park, Hybrid Theory.
• Linkin Park made their name with the release of
their debut album, Hybrid Theory.
• Linkin park had initially struggled to sign a
contract with any record dealers but the album
proved to be a huge success, receiving 3
Grammy awards.
• The success of Hybrid Theory brought Linkin
Park for the first time into the attention of
mainstream and went on their first tour with the
likes of “Xzibit” Backing them up.
3. Linkin Park, Meteora.
• Only a year later, Linkin Park struck again with the
album Meteora, which instantly found world
recognition and comfortably landed number one in
England and the USA in the Album charts.
• The album earned yet more awards for the
prosperous band and they received awards for the
best music video, “Somewhere I belong.” An award
for the best artist and an award for the best single,
“numb.”
• Linkin park kept their same style of “Nu Metal and
Rap Core” of the debut album, Hybrid Theory.
4. Minutes To Midnight
• Minutes to midnight shows a vast difference in sound and
direction from the band, not only is the music different,
but the album was embraced as number one in 16
countries including the USA and the UK. Minutes to
midnight shows a much more mainstream reach from the
band which was inexperienced in the previous two
albums.
• This bald move from Linkin Park had them lose many of
their fans but gain a lot more mainstream support, as
when they featured in Jay-Z’s album collision course
mixing the mainstream and the rock sound to create a
genre which would cater for everybody promoting both
artists. Linkin Park appeared to be heading towards the
mainstream direction.
5. Development Of The Band
• Linkin Park came from being a very punk like
band to a very mainstream and casual
looking band. Linkin Park originally
performed to cater to the taste of their fan
base but moved towards the mainstream.
• The band developed their music slowly in this
effect
6. Linkin Park Music videos.
• In every Linkin Park video, the band is
featured at some stage playing their music as
a group. This is a typical convention of rock
videos presenting the band as one who
performs their own music.
• There is huge contrast from Hybrid Theory’s
Crawling which features the band in a punk
like image, then eight years down the line
with New Divide.
7. Comparison of Band Image.
Hybrid Theory Meteora
The two vocalists here appear with punk
Hairstyles and clothing. This is a big
Contrast to Meteora.
The main notable changes are the
More casual style of clothing and
The loss of hair colours typical to
The punk image.
8. Linkin Park now.
• Linkin Park used their music videos to promote the
band as a typical rock group who perform their own
music. Through use of the music videos you can also
track the progress in the evolution of the band’s
image and sound as all major changes in the band’s
sound and image were singles released with video’s
such as the groundbreaking “numb” and “faint”
which contrast with the likes of “papercut” and “one
step closer” from the previous album or
Transformers’ “New Divide and What I’ve Done.”
• With evolution and progress to the sound and image
Linkin Park now look like this.
10. Mike Shinoda.
• Linkin Park was the birth of notorious artist Mike
Shinoda, one of the first members of the group.
• Mike Shinoda decided to start the side project Fort
Minor when the front man of Linkin Park decided he
wanted to have more vocal performance in each
song, effectively shunning Mike to a side in the group.
• Mike Shinoda created Fort Minor as a side project
featuring himself as the only member with support of
other rap artists.
• Mike Shinoda had never expected Fort Minor to be
half as successful as it was.
11. Fort Minor
• Fort Minor to date has released one album, “The
Rising Tied,” the programme was titled Fort
Minor for two reasons, “Fort” representing the
darker side of Mike Shinoda’s music and
“Minor” addressing the Minority who he
represented in his music as well as the Minor
key in music being the darker ones. Mike
commented, “I wanted a name to focus on the
style of music which was more important than
having my own name on the album.”
12. The Rising Tied
• The rising tied featured a wide variety of
different rap and hip hop artists from Holly
Brooke to Jay-Z.
• The Rising Tied never made it into the charts but
still made sufficient headway as an album,
selling 400 000 copies outside the US
worldwide.
• The album was never intended to reach number
one but to make an impact on the lives of others
and to represent the minorities with only three
music videos to represent the music.
13. Where’d You Go?
• Where’d You Go is Fort Minor’s most successful song,
featuring Holly Brooke and Mike Shinoda. Where’d
You Go portrays the group as a serious one and
clearly emphasizes Fort Minor’s grip on reality by
using shots set in run down houses, all these video’s
share the same image that Fort Minor is nothing
glamorous. The use of Mike Shinoda rapping in a run
down council home is a powerful image for the band.
• The video also features families talking about their
problems and how they struggle to cope through the
worst of it, the music video is a powerful
representation of what the group is about.
14. Remember The Name
• Remember the name is a song about people who are
dedicated to what they do, featuring Mike Shinoda and
Styles of Beyond. The group appear in the video only a
handful of times. The song is described to be a song
about normal people who do extraordinary things.
• The video features many professional and unprofessional
people of various talents from skating to free running, not
only does this attract a target audience, but it represents
those people as extraordinary people.
• This video again focuses on the song as opposed to the
artist, showing that Mike Shinoda wasn’t making the song
for profitable gain, but to represent minorities who in his
mind, needed some recognition.
15. Fort Minor
• Fort Minor was set up to raise awareness of the real
things in life and they do this effectively. As of yet
Mike hasn’t taken it into any other direction because
his work with Linkin Park has always been his priority.
• Fort Minor consistently use their videos to represent
the song as opposed to the artist, it could be said that
the lack of success from the album is because of its
difference to the mainstream. Mike Shinoda never
expected the album to go so far, but if it was his name
on the front of the album, it would possibly have
been a more explosive hit because of his relation to
Linkin Park and the fame he had acquired from the
group.
16. Comparison
• There are huge differences between Fort Minor and
Linkin Park. Even though Fort Minor didn’t ever reach
the same scale Linkin Park did. Linkin Park aimed
more at success, especially recently when they
started angling towards the mainstream, but Fort
Minor were never made for this yet still were
surprisingly popular.
• Linkin Park and Fort Minor both have major victories
in that Linkin Park made it big but Fort Minor were
able to raise the awareness of problems in the world
and this is what the songs were designed to do.