5G will enable a paradigm shift by facilitating unprecedented data growth and new applications. Samsung is preparing for this future by establishing the world's first commercial 5G network in the US, conducting 5G trials for fixed wireless access and train connectivity, and developing a complete 5G solution. Samsung is heavily investing in innovation to help design the future and transform users into super-users through 5G technology.

1. FROM USER TO
SUPER-USER
Celestino García
Samsung Corporate VP
@CelestinoGR Santander 05.09.18

2. 4G IS GREAT...

3. 4G IS GREAT... BUT

4. 5G IS A PARADIGM SHIFT

5. THE DATA
ECONOMY

6. DATA GROWTH ACCELERATING
>160 ZETTABYTES BY 2025

7. WHAT DO WE CALL THIS MUCH DATA?

8. 340 TRILLION
IP ADDRESSES

9. HOW DOES
THIS
IMPACT
THE END
USER?

10. WE DON´T KNOW BUT…

11. BABEL TOWER
NO LANGUAGE BARRIERS

12. TELE-TRANSPORTATION
NO PHYSICAL BARRIERS

13. NEW WORLDS OF ENTERTAINMENT

14. SELF BROADCASTER
DRONE CONTROL & VIDEO STREAMING

15. REVOLUTION IN MOTION
WORKTAINMENT

17. SUPER PRODUCTIVITY
EXPONENTIAL GAINS

18. SUPER PUBLIC SERVICES

19. WE ARE NOT ABLE TO PREDICT THE FUTURE

20. WHAT IS
SAMSUNG
DOING?

21. USA: WORLDS 5G 1ST COMERCIAL NETWORK
5G COMMERCIAL WITH WORLD’S 1ST
FCC APPROVED E2E 5G SOLUTION IN
2018

22. ROMANIA
ABOVE 6GHZ
5G FWA TRIAL
June-July 2018 in
Cluj, Romania

23. JAPAN - 5G TRAIN TRIAL
SUCCESSFUL 5G DL & UL
HANDOVER
1.7 GBPS PEAK SPEED
October 2017

24. COMPLETE 5G E2E SOLUTION
Cost-effective 5G
solution with low power
& Small form-factor
Self-installable CPE Prototype
Tablet
Compact & simple installation Virtualized RAN & Core
Architecture
Real 3D map modeling
& Accurate radio analysis

25. SAMSUNG STEPS UP INVESTMENT
TO BUILD INNOVATION ECOSYSTEM
$ 161 BILLION IN 3 YEARS

26. DESIGNING THE FUTURE

27. TECHNOLOGY WILL
MAKE YOU A
SUPERUSER

28. MUCHAS
GRACIAS
Celestino García
Samsung Corporate VP
@CelestinoGR Santander 05.09.18
FROM USER TO SUPER-USER