The American Film Market Conference Series gives attendees tremendous knowledge, insight, access, value and a rare opportunity to hear from the industry’s global thought leaders, decision makers and experts who all converge annually at the AFM. Find out what we'll be covering come November in this presentation and do join us at AFM 2014!

1. #AFM2014
WHAT’S IN STORE
AT OUR
CONFERENCE
SERIES…
AMERICAN FILM MARKET
& CONFERENCES
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2. AMERICAN FILM MARKET
& CONFERENCES
®
WHAT, WHEN AND WHERE
AIM:
To give attendees tremendous knowledge, insight, and access, to some of the industry’s
global thought leaders, decision makers and experts who all converge annually at the AFM.
WHEN:
Friday November 7 – Tuesday November 11
9:15am – 12:45pm
WHERE:
Fairmont Hotel
Starlight Ballroom - 101 Wilshire Blvd.
Santa Monica

3. FRIDAY NOVEMBER 7TH – Finance Conference
First Session
Current Issues in Film Finance
Leading CEOs, filmmakers, financiers and
executives converge to explore the state of
independent film financing, emerging
trends, where the money is and what the
future holds.

4. FRIDAY NOVEMBER 7TH – Finance Conference
Second Session
Building Your Global Film Financing
Strategy
Where is the money and how
quickly can you get it? All you need
to know about global financing
structures and sources of film
finance, including incentives,
subsidies and tax shelters.

5. SATURDAY NOVEMBER 8TH – Pitch Conference
First Session
Pitching Essentials
A good pitch can get a bad film made
while a bad pitch can leave a terrific
project languishing on the shelf.
Pitching is part art (it’s creative), part
science (it needs to follow a tight script)
and part sales (you have to wow them).
Conference attendees will learn the
essential rules and tools of pitching
from the experts.

6. Second Session
The 2-Minute Pitches
Volunteers selected in advance (you?) will pitch
to a panel of Hollywood decision makers,
including Tobin Armburst (President of Worldwide
Production and Acquisitions, Exclusive Media
Group) and Cassian Elwes (Independent
Producer/ Agent). They will give unvarnished
feedback on each pitch - explaining what
worked, what didn't - and why.
SATURDAY NOVEMBER 8TH – Pitch Conference

7. SUNDAY NOVEMBER 9TH – Production Conference
First Session
Producing For a Worldwide Audience
Films with universal appeal have the best opportunity to thrive. What does a producer
need to do and consider to ensure a film will travel across borders? Take a whistle-stop
tour of the globe to discover what is working and, crucially, what isn’t.
Second Session
Accessing and Securing Talent
Attracting the interest and services of talent is a competitive minefield. Is it the script? Is
it relationships? Do you need to offer a play-or-pay contract? Our experts reveal all of
the steps producers need to take to get the right, in-demand, leading lady... or man.

8. MONDAY NOVEMBER 10TH – Marketing Conference
First Session
The Engagement Factor- Creating
Effective Social Media Campaigns
Connecting with and engaging the core
audience in authentic, creative and
ongoing ways is critical. The social
media and marketing gurus behind
successful campaigns cover the
essentials of creating a customized and
innovative digital marketing strategy.
Learn why timing is critical, how the
consumer can be the most effective
marketing tool and where the audience
discovery process is headed.

9. Second Session
The Role of the Publicist and Why You
Need One
Publicity is capable of making or breaking
a film but it’s often overlooked by
independent producers. Beginning in pre-
production, publicists play a key role
through production, post, festivals and
distribution. Leading publicists disclose the
dark arts of publicity, the value of crisis
management and the achievements and
horror stories behind successful
independent and large budget campaigns.
MONDAY NOVEMBER 10TH – Marketing Conference

10. TUESDAY NOVEMBER 11TH – Distribution Conference
First Session
Video on Demand: 2015
VOD could soon be the primary source of revenue for independent filmmakers. Many
see a future where all films are available worldwide and every film finds its audience.
Leading aggregators come together to separate fact from fiction - exploring who is
making money, how they are doing it and what the future holds.
Second Session
DIY Distribution: Finding Your Film's Digital Niche
What every producer needs to know before bypassing distributors and aggregators.
Platforms and filmmakers take the audience through the range of options and reveal
how to find and select the digital platforms that will deliver the most enthusiastic
audience for every film.

11. WE LOOK FORWARD
TO SEEING YOU
THERE!
www.AmericanFilmMarket.com
#AFM2014
AMERICAN FILM MARKET
& CONFERENCES
®