![65%
Sources: IDGB2CAudienceProfileSurvey,2019(AggregateandIndividualBrandData);
2
IDCWorldwideSemiannualConnectedConsumerSpendingGuide,May2019
Consumer Spending is on the Rise
IDG Communications, Inc.
Consumer spending on technology is forecast to reach $1.32 trillion in 2019,
What Technologies Are They Buying For Personal Use?
In the next 12 months, tech enthusiasts are looking to purchase:
COMPUTER
ACCESSORIES
COMPUTERS
63%
COMPUTER
COMPONENTS
37%
TELEVISIONS SMARTPHONESSTREAMING
SERVICES
SMARTHOME
TECHNOLOGY
PRODUCTIVITY
&SECURITY
GAMINGWEARABLE
TECHNOLOGY
STREAMING
HARDWARE
27%
an increase of
3.5% over 2018.
2 And, they’re
willing to splurge
53%
WHERECANYOUFINDTHESEBUYERS&INFLUENCERS?
THEY’REINVESTEDINLEARNING
ABOUTCUTTINGEDGETECH
THEIRPASSIONFORTECHNOLOGY
INFLUENCESFAMILYANDFRIENDS
77%
visit PCWorld for
buying advice
have watched a video after
visiting an IDG consumer site
like to consume a high amount
of editorial, professional and/
or personal information before
making a purchase decision
58%
25%
64%
are the first among friends/
family to try new technology
or buy new tech products
are sought after for advice
and recommendations about
technology products & services
53%
THEYRELYONIDG’SEDITORIALBRANDSLIKEPCWORLD,MACWORLD,ANDTECHHIVETOSTAYINTHEKNOW
76% read IDG B2C brand sites for the latest
technology news and reviews
are passionate to learn about the latest tech
products and services
most recently visited an IDG B2C site for expert
analysis and opinions
73%
50%
turn to IDG B2C brands before any other for
technology news and reviews46%
FROM IDG
MONTHLYUNIQUEVISITORS
$104KAVERAGEHOUSEHOLDINCOME
84%MALE|14%FEMALE
79%HAVEACOLLEGEDEGREE+[
[
Visit idg.com to learn more about IDG’s consumer brands
and to start engaging with this powerful audience.
These Loyal Users are Drawn to Our Quality Content
THERIGHTMESSAGEINTHERIGHTPLACEATTHERIGHTTIME.
WILLINGTOPAY
MOREFORCUTTING
EDGEPRODUCTS
Get To Know Our 12 Million+
33%34%37%
43%44%48%
influence more than 5 people
every time a technology
purchase decision is made31%
TAKEANACTIONASA
RESULTOFVISITING
ANIDGB2CSITE
91%
VISITONEOR
MORETIMES
PERWEEK
47%
READANARTICLE
67%SUBSCRIBE
TOEMAIL
NEWSLETTERS
55%
CONDUCTED
FURTHERONLINE
RESEARCH
39% PURCHASED
PRODUCT/SERVICE
33%
]27%
Connected
Consumers &
The Tech That
Intrigues Them
Passionateandinfluentialtechenthusiasts
whorelyontechnologytopowertheirlifestyle](https://image.slidesharecdn.com/b2c2019audienceportaitinfographicfinal-190924161507/85/idg-b2c-2019-audience-portrait-infographic-1-320.jpg)
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IDG B2C 2019 Audience Portrait Infographic
- 1. 65% Sources: IDGB2CAudienceProfileSurvey,2019(AggregateandIndividualBrandData); 2 IDCWorldwideSemiannualConnectedConsumerSpendingGuide,May2019 Consumer Spending is on the Rise IDG Communications, Inc. Consumer spending on technology is forecast to reach $1.32 trillion in 2019, What Technologies Are They Buying For Personal Use? In the next 12 months, tech enthusiasts are looking to purchase: COMPUTER ACCESSORIES COMPUTERS 63% COMPUTER COMPONENTS 37% TELEVISIONS SMARTPHONESSTREAMING SERVICES SMARTHOME TECHNOLOGY PRODUCTIVITY &SECURITY GAMINGWEARABLE TECHNOLOGY STREAMING HARDWARE 27% an increase of 3.5% over 2018. 2 And, they’re willing to splurge 53% WHERECANYOUFINDTHESEBUYERS&INFLUENCERS? THEY’REINVESTEDINLEARNING ABOUTCUTTINGEDGETECH THEIRPASSIONFORTECHNOLOGY INFLUENCESFAMILYANDFRIENDS 77% visit PCWorld for buying advice have watched a video after visiting an IDG consumer site like to consume a high amount of editorial, professional and/ or personal information before making a purchase decision 58% 25% 64% are the first among friends/ family to try new technology or buy new tech products are sought after for advice and recommendations about technology products & services 53% THEYRELYONIDG’SEDITORIALBRANDSLIKEPCWORLD,MACWORLD,ANDTECHHIVETOSTAYINTHEKNOW 76% read IDG B2C brand sites for the latest technology news and reviews are passionate to learn about the latest tech products and services most recently visited an IDG B2C site for expert analysis and opinions 73% 50% turn to IDG B2C brands before any other for technology news and reviews46% FROM IDG MONTHLYUNIQUEVISITORS $104KAVERAGEHOUSEHOLDINCOME 84%MALE|14%FEMALE 79%HAVEACOLLEGEDEGREE+[ [ Visit idg.com to learn more about IDG’s consumer brands and to start engaging with this powerful audience. These Loyal Users are Drawn to Our Quality Content THERIGHTMESSAGEINTHERIGHTPLACEATTHERIGHTTIME. WILLINGTOPAY MOREFORCUTTING EDGEPRODUCTS Get To Know Our 12 Million+ 33%34%37% 43%44%48% influence more than 5 people every time a technology purchase decision is made31% TAKEANACTIONASA RESULTOFVISITING ANIDGB2CSITE 91% VISITONEOR MORETIMES PERWEEK 47% READANARTICLE 67%SUBSCRIBE TOEMAIL NEWSLETTERS 55% CONDUCTED FURTHERONLINE RESEARCH 39% PURCHASED PRODUCT/SERVICE 33% ]27% Connected Consumers & The Tech That Intrigues Them Passionateandinfluentialtechenthusiasts whorelyontechnologytopowertheirlifestyle