3.23pm – the danger time


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3.23pm – the danger time

  1. 1. Source: Daily Express {Main} Edition: Country: UK Date: Tuesday 22, March 2011 Page: 3 Area: 273 sq. cm Circulation: ABC 623603 Daily BRAD info: page rate £27,329.00, scc rate £97.00 Phone: 020 7928 8000 Keyword: Atkins Diet 3.23pm – the danger time when we give up the diet DIETERS, beware the moment the “We were then able to work out, via clock strikes 3.23pm. Because, accord- our responses, the mean time of failure ing to experts, that is when you are and it came up as precisely 3.23pm. most likely to give in to temptation “This is the time when most dieters and reach for a sweet treat. are susceptible to failure because of a It had been thought that elevenses number of different factors, namely a or a crafty midnight snack spelled dip in energy mid-afternoon and the doom for the weight watcher. use of food as an emotional crutch. But experts now believe that mid- “This could be down to either stress, afternoon is the most dangerous time boredom or the many other ranges of of the day. And they worked out the emotion that we go through on any exact time we are most vulnerable. given day. So as well as advising people Researchers for the Atkins Diet put to watch their sugar and carbs intake, it down to stress at work or boredom we also advise them to watch their while some may suffer a dip in energy. clock. Being aware of the time of day They quizzed 1,250 slimmers to work out why they failed to stick to their when you are most susceptible to diet diets. They found that most – 62 per failure can go a long way to helping cent – broke their diets mid-afternoon, you stay on track.” compared with 16 per cent in the The Atkins Diet experts say their morning and 22 per cent late at night. five-point plan can help. More than half – 56 per cent – blamed They advise to start with a healthy stress, 26 per cent boredom at work breakfast, followed by a high protein and eight per cent said colleagues lunch such as chicken with complex taking treats into the office made carbohydrates like vegetables and them give up their good intentions. healthy fats from avocado or nuts. Atkins nutritionist Linda O’Byrne Spreading calorie intake across the said: “One of the things we were keen day is important as is avoiding to establish was a pattern of failure sugary snacks as an energy boost. and so we asked people if they could recall the time of day when they had previously ditched their diet. We soon discovered that mid-afternoon, more specifically between 3pm and 3.30pm, was the most precarious time for the majority of slimmers. Reproduced by Durrants under licence from the NLA (newspapers), CLA (magazines), FT (Financial Times/ft.com) or other copyright owner. No further copying (including printing of digital cuttings), digital reproduction/forwarding of the cutting is permitted except under licence from the copyright owner. All FT content is copyright The Financial Times Ltd. Article Page 1 of 1175415359 - RICATK - A17758-29 - 45780251