The document summarizes social media trends for several television networks, including TNT, TBS, AMC, Discovery Channel, and USA Network. It provides an overview of each network's presence on Facebook, Twitter, YouTube, and their websites. It also identifies each network's most socially engaged TV show based on fan page likes and followers. For each network, examples are given of successful social media campaigns that engaged fans, such as AMC's "Spread the Dead" campaign for The Walking Dead and Discovery Channel's "Man vs. Wild - The Yuck Campaign." The document concludes by noting some missed social media opportunities for USA Network.

1. TNT/TBS
Social Media Trends

2. TNT at a Glance
● 15 current shows
● 6 in syndication
● Currently have a presence on
○ Facebook - 1.8m likes
○ Twitter - 73k followers
○ YouTube - 9k subscribers
○ Website
● Dallas is most socially engaged show
(according to fanpagelist.com)
○ Facebook - 1m likes
○ Twitter - 69K followers
○ YouTube - 3.5k subscribers
○ Website

3. TNT on Facebook

4. TNT on Facebook

5. According to the Fans
fanpagelist.com

6. According to the Fans (continued)
fanpagelist.com

7. Dallas

8. Series Premiere = Social Success

9. Influential
First 75 influencers
on Klout to sign up:
● Watched two
episodes before
premiere
● Received 8
episodes via DVD
● Had a chance to
win trip to
Southfork

10. TNT ON TWITTER

11. TNT on Twitter

12. Falling Skies #alien vs #resistance
● June 9th
premiere
campaign
● Live
● Winning side
takes over
twitter skin
● Most engaged
fans gets live
generated video
of them taking
over the EarthCampaign partner: R/GA
www.rga.com

13. Cast of Major Crimes Live Chat

14. TNT ON YOUTUBE

15. Second Most Downloaded Ad
The Sequel
42 million views/4.5 million shares

16. tntdrama.com

17. Main Site
Landing pages include: TV Show Websites, Videos for
Episodes, Interactive (games, apps, etc.)

18. Live Streaming
● Launched May 15th
● All content live 24/7
● Claimed to be first
national entertainment
company to do so
(really second behind
Bloomberg)

19. TBS At A Glance
● 23 current shows
● 12 in syndication
● Currently have a presence on
○ Facebook - 218k likes
○ Twitter - 39K followers
○ YouTube - 13k subscribers
○ Website
● Conan O'Brien is most engaged show
○ Facebook - 2.1m likes
○ Twitter - 8.5m followers
○ YouTube - 795k subscribers
○ Website

20. TBS on Facebook

21. Team Coco
MoCA - Museum of Conan Art

22. TBS on Facebook

23. TBS ON TWITTER

24. TBS on Twitter

25. Men At Work

26. TBS ON YOUTUBE

27. www.youtube.com/user/TBS
● Ability to subscribe to all TBS show channels

28. www.tbs.com

29. Main Site
Web chats, mobile, games, videos, websites for
shows

30. Live Streaming
● Launched May 15th
● All content live 24/7
● Claimed to be first
national entertainment
company to do so
(really second behind
Bloomberg)

31. Competition

32. AMC

33. AMC at a Glance
● 18 current shows
● Currently have a presence on
○ Facebook - 484k likes
○ Twitter - 89k followers
○ YouTube - 63.5k subscribers
○ Website
● Walking Dead is most socially engaged
show (according to fanpagelist.com)
○ Facebook - 17.6m likes
○ Twitter - 1.5m followers
○ YouTube - 3.5k subscribers
○ Website

34. The Fans Have Spoken...

35. Walking Dead
Spread the Dead campaign. Fans recruit friends for a chance to win 5k.
Creative Hashtags: #OneLeggedHershel, #visionaryleader, #TheWalkingDaughter

36. Story Sync

37. Second Screen Success

38. Discovery Channel

39. Discovery Channel at a Glance
● 42 current shows
● Currently have a presence on
○ Facebook - 16.3m likes
○ Twitter - 1.4m followers
○ YouTube - 875k subscribers
○ Website
● Man vs. Wild with Bear Grylls is most
socially engaged show (according to
fanpagelist.com)
○ Facebook - 7.6m likes
○ Twitter - 1m followers
○ YouTube

40. Fans Love Discovery

41. Man vs. Wild - The Yuck Campaign
On
Twitter
On Facebook

42. Shark Week
● Example of successful campaign

43. USA

44. USA at a Glance
● 10 current shows
● 7 shows in syndication
● Currently have a presence on
○ Facebook - 289k likes
○ Twitter - 121k followers
○ YouTube - 2k subscribers
○ Website
● WWE Monday Night Raw is most socially
engaged show (according to fanpagelist.
com)
○ Facebook - 2.3m likes
○ Twitter - 3m followers

45. Missed Opportunities
● Brand Taglines
● On air
conversations
● Specific calls to
action

46. Twitter Takeover
● Twitter Card (attach
media experiences
to links)
○ NbA/NFL
● Nielsen Twitter
Rating
○ Coming Soon

47. Thank you