I had made this presentation for a webinar for Author Marketing Institute in January 2017. I had the opportunity to share with the audience my learnings from interviewing nearly 100 authors, publishers, book marketers who have tackled the enormously complex book publishing market in India.

1. Publish And Market
Your Book in India
Amar Vyas
amar@amarvyas.com
January 11, 2017

2. Overview
❖ Book Publishing in India
❖ Book Marketing

3. Who am I?
Host of MyKitaab Podcast
Creator of Baalgatha
(Number 1 ranked Kids’ Podcast on iTunes India, over
30,000 downloads per month)
Author, Amol Dixit Series
Entrepreneur after 13 year Corporate career
MBA, IIM-A; MS, University of Illinois

4. Part I
Book Publishing Market in India

5. Book Publishing Market: India
❖ US $ 4 Billion Market (Nielsen, 2015)
❖ 19,000 Publishers, over 90,000 titles per year
❖ Textbooks/ Academic: 90%
Trade (fiction, nonfiction): 10%
❖ Majority of books published without ISBN

6. Multiple Markets In One
Compare To:
Russia 144 Mn
Germany 81 Mn
Turkey 78 Mn
France 66 Mn
UK 65 Mn
Italy 61 Mn
Spain 46 Mn
N

7. Genres That Do Well
❖ Nonfiction
English Language Learning
Study Prep Guides
Self Help/ Motivation
❖ Fiction
Romance
Mythology
Trends in Book Sales
Jan-May: Nonfiction
(Study Guides)
Aug-Dec: Fiction

8. Worksheet 1: Cost of Translations

9. Part II
Book Marketing

10. Publishing Your Book
Print
Pothi
Cinnamonteal
eBooks
Amazon Kindle (6 languages)
Dailyhunt (12 languages)
Matrubharti (Hindi, Gujarati)
App Based
Juggernaut

11. Marketing Strategies
Leverage The Startups
“Hollywood Model”
“James Patterson Model”
WhatsApp Lists
Wattpad, Sweek

12. Leverage The
Startups
Shabdanagari and Sharechat
Hindi language
Marketing Strategies

13. Marketing Strategies
Hollywood Model Publish in multiple languages
simultaneously

14. Marketing Strategies
James Patterson
Model
Co-author your book with an Indian
author from similar genre

15. Other Strategies
WattpadWhatsApp
Sweek

16. Worksheet 2: Income From Sales

17. Three reasons NOT to
consider Indian Market
Summary
Low Return on Investment
Print Books Dominate
Complexity
1 US Dollar = 68 Indian Rupees
Price of most books is between 2 and 3 dollars

18. The ONE Reason WHY…..
…you should consider publishing in India

19. Finally, Think….

20. धन्यवाद
Amar Vyas
amar@amarvyas.com
MyKitaab Podcast
www.amarvyas.com/
mykitaab
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