Amanda McWhorter is a fashion merchandising major at Stephen F. Austin State University with a minor in geology. She has a passion for fashion, especially things that shine and glitter. Her personal philosophy is that the fashion industry requires creativity, adaptability, and putting your heart into your work. She is a member of the Fashion Merchandising Club and has done displays focusing on wedding gowns, perfume packaging, and 1960s business fashion. Her goal is to work her way up to owning her own business and clothing line.
2. About Me!
• I am a fashion merchandising
major from Stephen F. Austin
State University with a minor
in Geology. I have always
had a true passion for
fashion. I absolutely love
things that shine. The more
glitter the better. From an
early age, I have always been
told that I have a very
creative imagination. The
fashion program at SFA has
truly inspired me and I can
not wait to make my mark in
this world.
3. Personal Philosophy
• When you hear the word fashion, what comes to mind? Is
it clothes, jewelry, shoes? Or maybe you think of Jimmy
Choo, Michael Kors, or Oscar de la Renta? For me it’s so
much more. I think of every aspect that goes into fashion
behind the senses. The creative minds that develop new
designs, the entrepreneurs who go after their dreams, the
stylists who create astonishing new looks, and all the
other inspiring individuals who make the fashion world
go round. I believe to be great at anything you do, you
have to put your heart and soul into it. Any field in
fashion is very high paced, and you have to learn to
multitask as well as manage your responsibilities. The
key to this industry is being able to adapt. The fashion
industry is constantly changing, and you have to stay two
steps ahead, or you’ll fall 10 steps behind.
4. Fashion Merchandising Club
• Meet lots of great people
• Always do fun activities
• Volunteer opportunities
Position:
I would love the opportunity to work as
a visual merchandiser for your company.
I posses a very vivid imagination and
feel I could bring new and exciting ideas
to the Company. I am willing to learn
every aspect of your company and every
position involved. My goal is to work my
way up to owning my own Business and
clothing line.
I believe you should hire me because I would love the opportunity to be
able to prove My ability and adequately express my skills in an active
environment. I am a very hard worker and strive to do my best in
everything I do. I believe with my degree and skill set I would be a
valuable asset to your company.
• Club Member
5. “The Bride Wore White”
Fashion Exhibit
• Vintage wedding gowns
• Each gown from a different decade
6. • Showing our ability to display
masking and proscenia.
• Display our knowledge for use
and position of lighting
• Highlighting an expensive
piece of merchandise
• Using color, line & composition,
proportion, scale and a certain
theme
• Taking a large space and scaling
it down to make the ring your
main focal point
8. “Taking Care of ‘Business’ the 1960’s way”
Vintage Display
• For this project, our class theme was “A Walk Through The Centuries”
• Each group had a different decade
• It started from the 1950’s and went to the 1980’s
9. BILLY REIDExcellence in Brand Merchandising Project
• Selected to enter my paper and board in the
Dallas FGI scholarship competition
• Give our ideas to help spread the stores brand
awareness