BPC

1. ™
A smart and personable alternative to ho-hum advertising.
A smart and personable alternative to ho-hum advertising.
™
™
A smart,billboard advertising
bicycle personable alternative to ho-hum advertising.
A smart and personable alternative to ho-hum advertising.
™
A smart and personable alternative to ho-hum advertising.

2. ™
A smart and personable alternative to ho-hum advertising.
A smart and personable alternative to ho-hum advertising.
™
A smart and personable alternative to ho-hum advertising.

3. unique personable memorable ™
A smart and personable alternative to ho-hum advertising.
A smart and personable alternative to ho-hum advertising.
™
A smart and personable alternative to ho-hum advertising.
™
A smart and personable alternative to ho-hum advertising.

4. Billboards
On Bikes
™
A smart and personable alternative to ho-hum advertising.
A smart and personable alternative to ho-hum advertising.
™
A smart and personable alternative to ho-hum advertising.
™
A smart and personable alternative to ho-hum advertising.

5. Brand
Ambassadors
™
A smart and personable alternative to ho-hum advertising.
A smart and personable alternative to ho-hum advertising.
™
A smart and personable alternative to ho-hum advertising.
™
A smart and personable alternative to ho-hum advertising.

6. Cost
Effective
™
A smart and personable alternative to ho-hum advertising.
A smart and personable alternative to ho-hum advertising.
™
A smart and personable alternative to ho-hum advertising.
™
A smart and personable alternative to ho-hum advertising.

7. ™
A smart and personable alternative to ho-hum advertising.
A smart and personable alternative to ho-hum advertising.
™
Need: Advertise employee discount program
Target: Employees of Microsoft, Expedia, & Paccar
Execution: 4 week campaign in downtown Bellevue A smart and personable alternative to ho-hum advertising.
Results: Immediate renewal for UW campus
™
A smart and personable alternative to ho-hum advertising.

8. ™
A smart and personable alternative to ho-hum advertising.
A smart and personable alternative to ho-hum advertising.
™
Need: Drive traffic to PEMCO event booth
Target: SLUBP event attendees & bystanders
Execution: Trivia contest, swag distribution
A smart and personable alternative to ho-hum advertising.
Results: 50% response rate on engagements
™
A smart and personable alternative to ho-hum advertising.

9. Client Reporting
™
A smart and personable alternative to ho-hum advertising.
Quantitative Qualitative
A smart and personable alternative to ho-hum advertising.
™
A smart and personable alternative to ho-hum advertising.
™
A smart and personable alternative to ho-hum advertising.

10. ™
A smart and personable alternative to ho-hum advertising.
A smart and personable alternative to ho-hum advertising.
™
A smart and personable alternative to ho-hum advertising.
™
A smart and personable alternative to ho-hum advertising.

11. Market Opportunity
™
A smart and personable alternative to ho-hum advertising.
Out of Home
A smart and personable alternative to ho-hum advertising.
™
⌃
Event Sponsorships Non Traditional
A smart and personable alternative to ho-hum advertising.
$600,000
™
A smart and personable alternative to ho-hum advertising.

12. Target Clients
™
Who? A smart and personable alternative to ho-hum advertising.
A smart and personable alternative to ho-hum advertising.
™
Where? A smart and personable alternative to ho-hum advertising.
™
A smart and personable alternative to ho-hum advertising.

13. Marketing Strategy
™
A smart and personable alternative to ho-hum advertising.
Direct Sales
A smart and personable alternative to ho-hum advertising.
™
Identify ideal local and national target clients
Self-Promotion
!Utilize Biking Billboards to promote business
A smart and personable alternative to ho-hum advertising.
Brand Extension
!Foster relationships with clients and community
™
A smart and personable alternative to ho-hum advertising.

14. Competitive Environment
™
A smart and personable alternative to ho-hum advertising.
A smart and personable alternative to ho-hum advertising.
• First Mover
™
• Little Direct Competition
• Complementary to A smart and personable alternative to ho-hum advertising.
traditional & OOH
™
A smart and personable alternative to ho-hum advertising.

15. Expansion
™
A smart and personable alternative to ho-hum advertising.
A smart and personable alternative to ho-hum advertising.
™
• Why?
• How?
A smart and personable alternative to ho-hum advertising.
• Where?
™
A smart and personable alternative to ho-hum advertising.

16. Business Model
™
A smart and personable alternative to ho-hum advertising.
Three Brand Ambassadors
A smart and personable alternative to ho-hum advertising.
™
• Revenue: $325/hour
• Wages: $66/hour
A smart and personable alternative to ho-hum advertising.
• Gross Margin: 75%
™
A smart and personable alternative to ho-hum advertising.

17. Financial Projections
8,000,000
™
A smart and personable alternative to ho-hum advertising.
7,000,000
6,000,000
A smart and personable alternative to ho-hum advertising.
™
5,000,000
4,000,000
3,000,000
2,000,000
Revenue
A smart and personable alternative to ho-hum advertising.
1,000,000
EBITDA
0
FY
2012
FY
2013
FY
2014
FY
2015
FY
2016
> Profit
Margin:
34%
™
A smart and personable alternative to ho-hum advertising.

18. ™
A smart and personable alternative to ho-hum advertising.
Andrea Lieberman Alyssa Norwood
CEO & Founder VP of Operations
A smart and personable alternative to ho-hum advertising.
™
A smart and personable alternative to ho-hum advertising.
Claire Koerner Curtis Howell
Director of Sales CTO
Advisors:
Emer Dooley, Andy Sack, Debra Somberg, Curt Blake ™
A smart and personable alternative to ho-hum advertising.

19. ™
A smart and personable alternative to ho-hum advertising.
A smart and personable alternative to ho-hum advertising.
™
A smart and personable alternative to ho-hum advertising.
Questions?
™
A smart and personable alternative to ho-hum advertising.

20. Appendix
™
A smart and personable alternative to ho-hum advertising.
A smart and personable alternative to ho-hum advertising.
™
A smart and personable alternative to ho-hum advertising.
™
A smart and personable alternative to ho-hum advertising.

21. Target Clients
™
Who Are They? A smart and personable alternative to ho-hum advertising.
“Local” “Agency”
A smart and personable alternative to ho-hum advertising.
>> small to medium businesses >> service multiple clients
™
>> locally-owned & operated >> actively seek new methods
>> limited budget >> varying budget constraints
Where Are They?
A smart and personable alternative to ho-hum advertising.
“Culture” “Environment”
>> environmentally aware >> large events and festivals
>> bike-friendly >> urban pedestrian traffic
>> early adopters >> safe for riding
™
A smart and personable alternative to ho-hum advertising.

22. Profit and Loss
™
FY
2012
FY
2013
FY
2014
FY
2015
FY
2016
A smart and personable alternative to ho-hum advertising.
Number
of
loca?ons
3
5
9
12
15
Number
of
rides
A smart and personable alternative to ho-hum advertising. 596
2,304
3,710
5,537
7,362
™
Revenue
590,436
2,281,134
3,672,884
5,481,408
7,287,929
Cost
of
sales
149,219
576,505
928,238
1,385,301
1,841,858
Marke?ng
and
sales
107,835
416,618
670,802
1,001,104
1,331,041
Opera?ons
124,590
353,005
560,655
809,835
1,059,015
Finance
and
administra?on
155,000
452,500
637,500
787,500
and personable alternative to ho-hum advertising.
A smart 937,500
EBITDA
$53,792
$482,506
$875,689
$1,497,667
$2,118,514
Capital
Expenses
43,410
28,940
57,880
43,410
43,410
™
A smart and personable alternative to ho-hum advertising.