We Create Value We do more than produce and market semen from high caliber sires. We aim to create value for you by striving to understand your farm’s individual needs and goals. Our innovative programs and reproductive services make the difference at the farm level. Using customized programs, specific to your needs, we promise to tangibly improve your individual herd profitability. We Build Trust Trust is built on the foundation to provide top quality products and services that deliver on their promise. We commit to providing such programs and services every day. Our unique product development testing standards are the most rigorous and accurate in the world, and are the clearest statement of our commitment to gaining your trust. We Deliver Results We consistently deliver high impact sires whose influence extends for generations. We provide services to improve and maximize reproductive performance. We help you capitalize on your investment in genetic gain. Add to this our people with a passion for the business, who can be counted on to deliver beyond expectation. We take our responsibility seriously – to deliver excellence through our products, programs and services that generate profit for you.

1. We are Alta
The Brand of Choice for
Progressive Producers
Marketing Dept. September 19th, 2013

2. Our passion

3. Our History
1910
Carnation Farms
Formed
1940-1950
Carnation incorporates breeding
division to sell quality bulls
throughout US
1975
Western Breeders
begins marketing
Holstein semen
1969
Doug Blair founds
Western Breeder Service
in Canada to begin Beef AI
program
1985
Landmark Genetics
formed in US from
original division of
Carnation Breeding
1986
Alta Genetics formed,
specializing in ET
research
1988
Western Breeders
merges with Alta
Genetics
1993
Alta Genetics is
publicly traded on
Toronto Stock
Exchange
1996
Koepon Holding in the
Netherlands and Alta
Genetics begin joint
venture
2000
Alta Genetics is purchased by
Wijnand Pon as subsidiary of
Koepon to become world’s
largest privately-owned AI
2001
Alta Advantage program
formed, revolutionizing how
progeny testing is done
2000-2013
Alta grows number of retail countries to 13 with
production centers in six countries
1975
Wijnand Pon begins
marketing Canadian
semen in the
Netherlands

4. Our Owner
Koepon Holding was founded by Wijnand Pon. He is a
proud dairy farm owner and a successful businessman. He
also owns Koepon Dairies with 3000 cows total, located in
four countries (NL, DE, UK, PL)

5. Our sister companies

6. We are Global
Retail: Argentina, Australia, Brazil, Canada, China, Germany Italy, Mexico, Netherlands, New Zealand, Poland, Russia, UK and US
Wholesale markets: Albania, Algeria, Armenia, Austria, Azerbaijan, Belarus, Belgium, Bolivia, Bosnia, Bulgaria , Chile, Colombia, Costa Rica,
Croatia, Cyprus, Czech Republic, Denmark, Dominican Republic, Ecuador, Egypt, El Salvador, Estonia, Finland, France, Georgia, Greece,
Guatemala, Honduras, Hungary, India, Indonesia, Iran, Iraq, Ireland, Israël , Japan, Jordan, Kazakhstan, Kenya, Kosovo, Kuwait, Latvia,
Lebanon, Libya, Lithuania, Macedonia, Malaysia , Morocco, Nicaragua, Norway, Oman, Pakistan, Panama, Paraguay, Peru, Portugal,
Puerto Rico, Qatar, Romania, Saudi Arabia, Serbia, Slovakia, Slovenia, South Africa, South Korea, Spain, Sri Lanka, Sudan, Sweden,
Switzerland, Syria, Taiwan, Tajikistan, Thailand, Tunisia, Turkey, Turkmenistan, Ukraine, United Arab Emirates, Uruguay,
Uzbekistan, Venezuela, Vietnam and Zimbabwe

7. We are Growing
13 million
12 million
11 million
10 million
9 million
8 million
7 million
6 million
5 million
4 million
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Units sold

8. Our Production Centers
Netherlands
Argentina
Brazil
ChinaCanada
China US

9. Our Customers
“It was Alta’s ‘No Bullshit’
approach that suited us. We’re
being looked after by genuine,
honest individuals with a team
approach that has our
interests at heart. We also like
the opportunity to use elite
genetics to fast track our
progress, while continuing to
improve herd fertility.”
D.J Heller
Acland Farm; England
“The value with Alta is the
tools they have – not only
great bulls, but great people
and understanding of
management systems. You’re
partnering with a company
that really understands
dairying, how to
communicate, and how to get
things done.”
John Freund
Son-Bow Farms; USA
“Alta is an important part of
our team of consultants. With
expertise and advice from
Alta’s Elite Account Manager,
we have fine-tuned
reproduction and genetics on
our operation. Alta
consistently delivers results
which increase the profitability
of our business.”
Tom Hoogendoorn Valedoorn
Farms; Canada
“Alta really is a progressive-
minded company. I like
working with the team of guys
and truly value the work done
to improve reproductive
management on my farm.”
Chris Schouten
Cornerview Schouten Dairy
Farms; Canada

10. Our Mission
Alta builds long-term relationships by
creating value for our clients. We improve
individual herd profitability by delivering
trustworthy genetics and high quality
reproductive and management services
Create Value, Build Trust, Deliver Results

11. We are Driving Genetic Progress
1600
1800
2000
2200
2400
100
200
300
400
500
600
700
800
08
T01
08
T02
08
T03
09
T01
09
T02
09
T03
10
T01
10
T02
10
T03
11
T01
11
T02
11
T03
12
T01
12
T02
12
T03
NM
TPI
Genomic progress

12. Our People
“It feels great to be part of
Alta because it’s a company
where everybody can have a
real input in its success.
Everything we do, we do to
create value for our
customers. That is very
satisfying.”
Gerbrand van Burgsteden
Global Prod. Development Analyst
The Netherlands
“To face new challenges, to
be passionate about what I
do and to learn from this
great family is an honor to
work with Alta!”
Brenda Yumibe Cruz
Spanish Web Editor and
Technical Advisor
Mexico
“The caliber of people on
board at Alta is incredible!
They are educated, dairy
smart, computer-literate,
and so far ahead of where I
started in the industry 40
years ago. Alta’s robust
training program equips us
to deal with a variety of
needs on many different
dairies. ”
Gary Gardner
District Sales Manager
USA
“To be able to share
experiences and discuss
solutions in a global and
innovative team at Alta,
gives me the chance to
continually challenge and
improve my capabilities and
knowledge.”
Jens Röder
Elite Account Manager
Germany

13. Our Knowledge and Training

14. Our foundation partner herd program.
Five key attributes of Alta Advantage:
Genetics matter – a profitable business decision
You decide the right genetic plan
Faster progress through genomic innovation
Confidence and performance
People and partnerships make the difference
700 herds globally, and growing!!!

15. Genetic Plan and Strategy (AltaGPS)
 Complete genetic planning and mating program
AltaU Dairy Manager School
 Intense, all-encompassing training for dairy farm
managers and owners throughout the world
Alta Advantage Showcase Tour
 Largest, most progressive dairy tour in the industry
 On-farm stations focus on all aspects of herd
management, genetics and reproduction
 Daughter groups feature Alta’s most popular sires

16. What we do
Alta builds long-term relationships by
creating value for our clients. We improve
individual herd profitability by delivering
trustworthy genetics and high quality
reproductive and management services
Create Value, Build Trust, Deliver Results