TAAT Small Ruminants Value Chain Inception Meeting, ILRI Addis, 22 June 2018
Ulric Daniel, Managing Director , Ethio-Chicken PLC
The role of Ethio-chicken in supporting poultry
upscaling at household level

What is Our Purpose?

Our Vision
3
• One chicken per person
• Empower women
• Increase food security and
improve nutrition
• Create wealth for smallholders,
growers and partners

Who Are We?

WHO ARE THE OWNERS OF THE COMPANY
David Ellis
Co-CEO, Founder
• Social Entrepreneur
Joseph Shields
Co-CEO
• McKinsey Private Equity
Specialist
•JPAL

Our Technical Partners

What Do We Do?
7

Ethiochicken Key Facts
Our company maintains their own
parent stock from Holland, France,
Brazil and other European
suppliers, utilizes modern
incubation equipment from the
USA, and imports the best quality
vaccines from South Africa, France,
and the United States to make sure
your chicks are safe, diseases
resistant and high productive for
egg and meat.
Ethiochicken is Farmer-focused,
Development Oriented

How Do We Do It?

Distribution Summary
Breeder, Hatcher, Aggregator
- Import and rear SASSO PS
- Manufacture feed
- Supply key vaccines
- Training for growers
- Hatch day-old chicks T451
Agents (Grower)
- 3,500+ rural entrepreneurs
- Raise 2,000 – 5,000 DOCs
- Brood to 4-6 weeks
- Administer vaccines
Smallholder Farmer
- Raise hens to lay (230+ eggs)
- Raise males for meat (2-3kg)
- Sell products in local market
- Consume surplus (30%)
AGENTS/OUTGROWERS
RURAL HOUSEHOLDS

• Veterinarian visits per cycle time
• Balanced, nutritious feed at fair price
• Marketing support from our ASM, Woreda
Coordinators
• Link with Equipment (brooders, drinkers, feeders)
importers.
• Comprehensive vaccine support
• High quality day-old chicks
Ethiochicken Key Facts
Our company is the only company in Ethiopia providing a total
package of support to our customers, including the following
services:

1. SNNPR Woliata Sodo (Active)
2. SNNPR Welkite (Active)
3. SNNPR Atat – In Gurage (Active)
4. SNNPR Emdibir (Ongoing)
5. OROMIA –Burayo (Active)
6. AMHARA –Andassa (Active)
7. AMHARA – Feed mill expansion
8. AMHARA (NEW SITE ) (Ongoing)
9. TIGRAY Mekelle (Active)
10.TIGRAY Ashegoda (Ongoing)
EthioChicken Poultry Facilities

Mekelle Production Site

Burayo Feed Mill

Who Are Our Customers?

What Is Our Track Record?

Our achievement ( Since 2010)
• Distributed > 20 million of chickens to
rural households through the extension
system in place
• 20,000 MT feed distributed
• Built organization of 950+ full-time
employees, 80 veterinarians working at
zonal and woreda level

Public Private Partnership

Ethiopian Policy Direction for Poultry
The poultry sub-sector will
move away from the
traditional scavenging family
poultry system to the
improved semi scavenging
family poultry system
Ethiopian GTP II

GTP II Continued
• Effective encouragement of
increased private investment in the
poultry sector — particularly day-
old chicken (DOC) and pullet
production, and meat and egg
processing.

GTP II GOALS
164,000 tons chicken
meat production
3.9 billion eggs by the
year 2020 through
Small holder farmers
from improved breeds

Thank You