Client Relationship Management is a term used in this context. It is a phrase for the approaches, tools, and procedures businesses use to coordinate, manage, and evaluate data and customer interactions over the course of a customer lifecycle. Customers' pleasure and loyalty are increased, and it helps businesses develop relationships with their clients.

1. Integrating CRM and ERP - Benefits and Issues
Customer relationship management is known as CRM. Throughout the customer lifecycle, it is
a phrase for the approaches, tools, and procedures businesses use to manage and analyse
customer interactions and data. It assists businesses in cultivating relationships with their
clients and raising client loyalty and satisfaction.

3. Key Points
● Integrate Your CRM and ERP Effectively
● Issues to Think about When Integrating
CRM and ERP
● Benefits of Connecting Your CRM and ERP
Systems