Presented at Play the Game, October 2015; presented at PCA/ACA, March 2016

1. Allison R. Levin, MA, JD
@consultsnaps
Allison.levin@gmail.com

2. Traditionally the media framed our understanding
of players
Good vs Evil
Players trying to take back power in 24/7 news era

7. Trust
Players
Influencers
Team/league press release
Media outlets

10. You’re done with me, Stephen
A.? That presumes we ever
actually got started. How,
exactly, can you be “done”
with someone you have never
had a meaningful
conversation with beyond a
quick First Take spot?
Regardless, I am relieved that
you no longer need to harbor
sympathy for me—mostly
because I never asked for it,
never wanted it, and certainly
never needed it. I am not a
victim here; I never claimed to
be one, either.

12. Jaccpot10

15.  24/7 cycle fans are no longer willing to accept he has a knee.
 Expect to know the exact bone a baseball player breaks in his hand bc
analytics suggest that there is a power bone.
 Now teams are struggling with information vs privacy.
 Not enough info= speculation and rumors.
 Too much, violation of confidentiality.
 HIPAA and medical ethics prevents details from being reported.
 There is also a huge risk of lawsuit if the player's value is hurt.
 If something is public information it can be published
 It comes down to what the lawyers have long known it can be legal but
immoral.

20. Relationships
Players providing information
Insider information
Visual media becoming stories
It’s a fight for traditional sports media
Names not papers
Find Influencers and use their popularity
Clicks to site
Find schtick

25. Questions?