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Select two different kinds of local small businesses. Ask the
owners how they segment the market, who they target, and how
they define their marketing mix. Compare the answers that you
get. Do you notice any similarities?
Exercise Instructions:
You are required to submit a 2-Page (
Title Page and Content Page
), APA formatted paper with substantial content. Substantial
content requires staying on topic and fully addresses the
assignment in a clear, concise, and meaningful manner. The
deliverable length of your posting responses must be at least 2-
pages, (
Title Page and Content Page
) APA format.
Exercises must be the students original thoughts based on the
topics from the
"Open Educational Resource" (OER)
Course Textbook and/or other referenced sources. Direct
quotes from references must be less than 20 words. Please
review for sentence structure, grammar and punctuation errors.
Plagiarized submissions may result in a "0" for the submission.
Late submissions will be deducted 5 points.
All assignment(s) derive from the OER Textbook. For academic
purposes, at least 1 APA formatted reference is required
pertaining to the topic(s).
Select two different kinds of local small businesses. Ask the ow

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